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Reconnecting with our partner community in China

16 January 2024

Sarah, Jane and Eleri stood by a lake with a traditional Chinese building in the background.
Sarah Sherrington, Dr Jane Haider and Professor Eleri Rosier

Professor Eleri Rosier and Dr Jane Haider recently visited China to build relationships with Cardiff Business School's international partners.

Eleri tells us about their trip…

“I was delighted to reconnect with Cardiff University’s valued Chinese partners.

We welcome students from China to Cardiff Business School every year and with China being an important market for Cardiff University, our trip helped us gain a good understanding of the student recruitment landscape post-COVID.

It was great to meet partners in-person after the pandemic making travelling so challenging over the past few years.

I visited as part of my role as Director of Postgraduate Admissions and Recruitment at Cardiff Business School, along with Dr Jane Haider, Programme Director of MSc Maritime Policy and Shipping Management. Sarah Sherrington, Student Recruitment Manager for the College of Arts, Humanities and Social Sciences, also joined us.


Sarah, Jane and I arrived safely in Beijing and had a few hours to explore and get our bearings. We walked through the beautiful Beihai Park and around the moat of the Forbidden City before tucking into some lovely Peking duck!

We had an inspirational meeting and dinner with the Vice President and founding partner of Superlink/OrigInSight. They gave us an honest appraisal of the state and changes within the Chinese market. Their office was in the business district with amazing views of the high-rise buildings there more than rivalling London’s Canary Wharf!

Whilst in Beijing, we presented an overview of our business school programmes to key stakeholders at 3 partner agencies. Meanwhile, Sarah was busy reconnecting with Cardiff University partner institutions.



We visited key stakeholders where we were taken for lunch with marketing academics (and tried eating jellyfish for the first time, it was interesting!) We presented to their business school students who will now be eligible to join us for our new agreement.



It was a lovely sunny autumn day in Wuhan for our visit to Zhongnan University of Economics and Law (ZUEL). Sarah and I met with Baoshun Wang (Ahbao), Professor of Taxation, Director of International Office at the School of Public Finance and Taxation. Over the years, he's helped to administer our ZUEL partnership agreement and works with many of our Economics colleagues at Cardiff Business School.

We presented to final-year undergraduate students and spent time talking to them about postgraduate study and promoting Cardiff! We were then taken to a lovely tea house, followed by lunch with Ahbao and his colleagues including the Dean and School Manager.



Sarah and Jane had a very productive day visiting a partner university. They  were given a grand tour of their huge and beautiful campus before Jane presented her research work to the faculty. Meanwhile, I met with the Cardiff University China in-country team.

We met with a new partner, Education International Cooperation (EIC). They gave us a tour of the office which had amazing views of the Shanghai skyline. Zoe, the Team Manager at EIC, is an alumna of our International Economics, Business and Finance MSc programme. She is a great asset and Cardiff Business School’s number one fan! Whilst at EIC, I did some training with their counsellors.

To conclude the trip, we had a productive meeting with Golden Arrow Agency about the future directions of our long-standing partnership.

For our final evening, we explored the city before a very early departure to the airport and and safe arrival back in Wales after a productive and very busy 9 days in China.”


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