Alumna gets Twitter boost from Theo Paphitis
20 April 2021
A Caerphilly‐based clothing company founded by Cardiff University alumna Lois Leach (BSc 2016) has received a business boost from Retail Entrepreneur Theo Paphitis.
Sin Bin Clothing owner and former Cardiff Business School student, Lois, tweeted Theo about her business during ‘Small Business Sunday’ and was one of six weekly winners to receive a retweet from Theo to his near half a million Twitter followers.
The weekly initiative, set up by Theo in 2010, now has over 3,000 #SBS winners and supports small businesses all over the UK.
Business and retail entrepreneur and self-confessed Shopkeeper, Theo re‐tweeted Sin Bin Clothing’s message to his almost 500,000 followers and as a result, sinbinclothing.co.uk has gained more followers and extra orders for their ‘made to order’ products. Lois’ company is also profiled on the #SBS website another benefit exclusive to all Small Business Sunday winners.
Lois said: “Sin Bin Clothing is an ice hockey inspired clothing brand and was started mid-pandemic in May 2020, originally as a lockdown project.
“Since then, we’ve gained worldwide customers throughout Europe, USA and Canada. We’ve also supported small teams, hockey gyms and charities with their own, custom Sin Bin wear...”
Small business champion and Ryman Stationery, Robert Dyas and Boux Avenue Chairman, Theo Paphitis, said: “We’re thrilled to welcome new #SBS members every week and highlight just how important it is to support our small businesses here in the UK...”
Anyone looking for a re‐tweet from Theo should tweet him about their business on Sunday between 5pm and 7.30pm including the hashtag #SBS.
Six lucky businesses are re‐tweeted every Monday at 8pm and then invited to enter their profile on the new website, attend the annual #SBS networking event and take advantage of the networking opportunities.
Find out more about Small Business Sunday.