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Alumna gets Twitter boost from Theo Paphitis

20 April 2021

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A Caerphilly‐based clothing company founded by Cardiff University alumna Lois Leach (BSc 2016) has received a business boost from Retail Entrepreneur Theo Paphitis.

Sin Bin Clothing owner and former Cardiff Business School student, Lois, tweeted Theo about her business during ‘Small Business Sunday’ and was one of six weekly winners to receive a retweet from Theo to his near half a million Twitter followers.

The weekly initiative, set up by Theo in 2010, now has over 3,000 #SBS winners and supports small businesses all over the UK.

Business and retail entrepreneur and self-confessed Shopkeeper, Theo re‐tweeted Sin Bin Clothing’s message to his almost 500,000 followers and as a result, has gained more followers and extra orders for their ‘made to order’ products. Lois’ company is also profiled on the #SBS website another benefit exclusive to all Small Business Sunday winners.

Lois said: “Sin Bin Clothing is an ice hockey inspired clothing brand and was started mid-pandemic in May 2020, originally as a lockdown project.

“Since then, we’ve gained worldwide customers throughout Europe, USA and Canada. We’ve also supported small teams, hockey gyms and charities with their own, custom Sin Bin wear...”

“I graduated from Cardiff Business School in 2016, and owning a successful business has always been a dream of mine. Making these goals a reality is just fantastic. I can’t wait to see my small business grow and where it takes me. I’m over the moon that Theo has recognised our hard work and helped spread the word about what we do to his followers.”

Lois Leach Sin Bin Clothing owner and former Cardiff Business School student
Three men wearing sport clothing
Ice Hockey professionals (L-R) Alex Graham, Viktor Langseth and Sam Duggan wearing Sin Bin Clothing.

Small business champion and Ryman Stationery, Robert Dyas and Boux Avenue Chairman, Theo Paphitis, said: “We’re thrilled to welcome new #SBS members every week and highlight just how important it is to support our small businesses here in the UK...”

“My vision is that everyone who has ever won an #SBS re-tweet from me becomes part of a friendly club; like-minded individuals who can share successes and learnings. The website will also give a valuable profile to the winners chosen and I wish Sin Bin Clothing every success.”

Theo Paphitis Small business champion and Ryman Stationery, Robert Dyas and Boux Avenue Chairman

Anyone looking for a re‐tweet from Theo should tweet him about their business on Sunday between 5pm and 7.30pm including the hashtag #SBS.

Six lucky businesses are re‐tweeted every Monday at 8pm and then invited to enter their profile on the new website, attend the annual #SBS networking event and take advantage of the networking opportunities.

Find out more about Sin Bin Clothing on their website, contact Lois by email or follow the them on Instagram and Twitter @sinbinclothing.

Find out more about Small Business Sunday.

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