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Dr Graham Moore

Dr Graham Moore


School of Social Sciences

+44 (0)29 2087 5387
+44 (0)29 208 79054
Media commentator
Available for postgraduate supervision

I am a Reader in Social Sciences and Health, Deputy Director of the Centre for the Development and Evaluation of Complex Interventions for Public Health Improvement (DECIPHer), and programme lead for complex intervention methodology in DECIPHer.

After completing my PhD in the School of Social Sciences in 2010, I worked as a Research Associate for the Public Health Improvement Research Network, before obtaining a prestigious personal fellowship from the Medical Research Council in 2013. In 2015, I was appointed as a Senior Lecturer, before being appointed as Deputy Director of DECIPHer in 2016, achieving promotion to Reader in 2018.

I have an international reputation as a specialist in methodology for evaluating complex interventions. I led the development and authorship of high impact MRC guidance for process evaluation of complex interventions.  and am joint PI on a new MRC grant to develop guidance for adaptation of social interventions for new contexts. As programme lead for DECIPHer's complex intervention methods programme, I lead a series of established methodology short courses.

Substantively, my main interests are in child and adolescent health inequalities and social intervention. I have published widely in the field of tobacco control (including papers on young people's exposure to secondhand smoke credited with informing a decision to ban smoking in cars carrying children) and led two of the first papers on youth e-cigarette use, attracting worldwide media attention. I am deputy lead of the School Health Research Network with a main analytical focus on understanding mechanisms through which school social environments and school-based interventions may increase or reduce socioeconomic inequalities in health.

I am a member of the NIHR Public Health Research Funding Board, CRUK Population Research Committee and a funding panel for the French National Cancer Institute. I currently chair the CRUK Prevention Expert Review Panel.

Education and qualifications:

  • 2010 PhD Social Sciences, Cardiff University;
  • 2007 MSc (with distinction) Social Science Research Methods, Cardiff University;
  • 2005 MSc (with distinction) Nutriton, Physical Activity and Public Health, University of Bristol;
  • 2001 BSc (Hons) Psychology, UWE Bristol.

Career overview:

  • 2018-         Reader in Social Sciences and Health, DECIPHer, School of Social Sciences, Cardiff University;
  • 2016-2018  Senior Lecturer in Social Sciences and Health, DECIPHer, School of Social Sciences, Cardiff University;
  • 2013-2015  MRC funded Research Fellow, DECIPHer, School of Social Sciences, Cardiff University;
  • 2010-2013  Research Associate, PHIRN, School of Social Sciences, Cardiff University;
  • 2005-2006  Research Assistant, CISHE, School of Social Sciences, Cardiff University.

Professional memberships

Fellow of the Higher Education Academy

Speaking engagements

INSERM workshop on Methods and Prnciples for Population Health Imtervention Research (Bordeaux, France), Oct 2018

Bevan Foundation (invited speaker - Health Inequalities in Wales today), Oct 2018

European Summer School for Evidence Based Public Health (co-convenor), July 2018

British Nutrition Foundation 50th anniversary conference, London (invited speaker), April 2017

Centre for Public Health and Population Health Research, University of Stirling (invited seminar), Feb 2017

Department of Health Promotion, Maastricht University (invited seminar) Jan 2017

INDUCT Winter School, Maastricht University (invited lecture), Jan 2017;

Scientific Symposium on Population Health Intervention Research (invited presentation/workshop facilitation), Paris November 2016;

Masterclass on Evaluation of Public Health Interventions (keynote speaker). Wageningen University, Netherlands October 2016;

Public Health Agency for Northern Ireland, Belfast (invited workshop), April 2016;

NIHR Research Design Service, Process evaluation of complex interventions (invited workshop), Jan 2016;

Centre for Evidence Based Intervention, Oxford University (invited presentation) Dec 2015;

French Institute for Public Health Research, Process evaluation of complex interventions Paris (invited presentation). Nov 2015;

North East Medical Sociology Research Group/FUSE, Newcastle, Process evaluation of complex interventions (invited presentation) Nov 2015;

UKSBM conference, Process evaluation of complex interventions (invited pre-conference workshop) Dec 2015;

Australian National Health and Medical Research Council, Process evaluation of complex interventions (invited presentation) April 2015;

Committees and reviewing

Associate Editor,


BMC Public Health

Funding committee member,

National Institute for Health Research Public Health Research Funding Board,

Cancer Research UK Population Research Committee,

French Cancer Research Institute


Cancer Research UKPrevention Exepert Review Panel















I am a Fellow of the Higher Education Academy and contribute to undergraduate and postgraduate teaching across a range of areas.

2016- undergraduate and postgraduate teaching in Social Sciences

  • Year 1: Introduction to Social Science Research Methods (lecturer)
  • Year 2: Knowing the Social - online and offline (lecturer)
  • MSc Social and Public Policy (seminar tutor)
  • Professional Doctorate Evidence Based Policy (convenor)

2015- present Lead for DECIPHer short course programme (

2013-2015 Supervision of 3 CUROP placement students

2011-2015 convenor of Health Improvement module of the Masters in Public Health, Cardiff University

  1. Littlecott, H.,Moore G (main supervisor) Using social network analysis to understand the role of school-based social diffusion processes in smoking initiation among adolescents in contemporary Western society. Cancer Research UK Postdoctoral Fellowship. £158,000
  2. 2019-22 Long S, Moore G (academic mentor). Integration of health and wellbeing into the school curriculum: a mixed methods investigation of preparations for Wales-wide school reform and it’s impacts on health and well-being. Health & Care Research Wales Postdoctoral Fellowship. £265,000
  3. 2018-2020 Hall, J., Walters, J., Owen, M., Thapar, A., Rice, F., O'Donovan, M., Jones, I., Collishaw, S., Holmans, P., Singh, K., Van Goozen, S., Langley, K., Murphy, S., Moore, G.F., Atack, J., Harwood, A. Integrating genetic, clinical and phenotypic data to advance stratification, prediction and treatment in mental health. Medical Research Council £971,000
  4. 2018-2020 Moore. G.F., MacDonald, S., Gray, L., Moore, L., Hallingberg, B., Brown, R. Primary schoolchildren’s perceptions of e-cigarettes and exposure to e-cigarettes and tobacco smoke. Cancer Research UK Tobacco Action Group. £127,000
  5. 2018-2020 Long, S., Moore, G.F, Scourfield, J., Taylor, C., Fone, D. Farewell, D., Lyons, R., Does local authority care make a differences to the lives of vulnerable children? Longitudinal analysis of a retrospective cohort. ESRC Secondary Data Analysis Initiative £156,000
  6. 2018-2020 Moore, G.F., Evans, R., Littlecott, H., Murphy, S., Segrott, J., Moore, L., Craig, P., O’Cathain, A., Hoddinott, P., Refhfuess, E., Pfadenhauer, L. Adaptation of evidence-informed complex population health interventions for implementation and/or re-evaluation in new contexts: New guidance. MRC Methodology Research Programme £320,000
  7. 2018-2021 Moore GF, Murphy S, Long S. The role of schools in supporting positive social relationships to improve school engagement, wellbeing, and substance use outcomes among young people in care: a mixed methods study. Wales School for Social Care Research. £59,500
  8. 2017 Morgan K, Moore GF (co-PIs) Hawkins, J., Littlecott, H., Long, S. & McConnon, L An evaluability assessment of the Food & Fitness Summer Holiday Enrichment Programme in Wales. WLGA. £49,718
  9. 2017-2021 Moore GF, Bauld L, Munafo M, Murphy S, Gray L, Hallingberg B, Mackintosh AMM Moore L Impacts of e-cigarette regulation via the EU Tobacco Products Directive on young people’s use of e-cigarettes: a natural experiment. NIHR Public Health Research funding board £434,000
  10. 2017-2020 Forrester, D., Scourfield, J., Evans, R., Moore, G., Robling, M., Kemp, A. What Works Centre for Social Care - Research partner grant. Department of Education. £4,850,000
  11. 2017-2019 Lyons, R. et al. National Centre for Population Health and Wellbeing Research. Health and Care Research Wales. £1,500,000
  12. 2016-2019 Morgan K (fellow) & Moore G (academic mentor) Long term implementation and effectiveness of the National Exercise Referral Scheme in Wales. Health & Care Research Wales Post-doctoral Fellowship. £279,000
  13. 2016-2018 Moore L, Moore G (Cardiff lead) et al. Exploratory trials of complex interventions: development of guidance for researchers. MRC Methodology Research Programme. £250,000
  14. 2015-2017 Hawkins J (PI), Moore G (Principal co-applicant) et al. The use of accelerometry-based activity monitors and linked web portal to enhance long-term maintenance of physical activity in adults: A pilot trial in an exercise referral setting. Health and Care Research Wales £240,000
  15. 2016 Fone D, Paranjothy S, and Moore G. Children of CHALICE: risk factors for alcohol-related emergency admission to hospital in children and young people’. Wellcome Trust £16,802
  16. 2014-2016 Fletcher et al Pilot trial of the Filter FE Challenge. NIHR Public Health Research £340,000
  17. 2013-2016 Moore GF Population Health Scientist Fellowship, Medical Research Council. £250,000
  18. 2013-2014 Moore GF, Holliday J & Moore L Research into children’s exposure to secondhand smoke in cars. Welsh Government. £90,000
  19. 2012-2014 Baird, J, Audrey, S, Barker, M, Bonell, C, Bond, L, Hardeman, W, Moore, GF, Moore, L, Wight, D. Development of guidance for process evaluations of complex interventions. MRC Population Health Sciences Research Network £34,000
  20. 2011-2012 Murphy, S, Moore, GF. & Moore, L. A Pilot Study of Alcohol Policy & Social Norms in Welsh Universities. Alcohol Education & Research Council £82,490

I currently supervise 6 PhD students, and have supervised a number of undergraduate and postgraduate dissertations in the Schools of Medicine and Social Sciences.

I am interested in supervising research projects in areas including:

  • tobacco control and young people's smoking uptake;
  • mechanisms underpinning socioeconomic inequalities in young people's health and health behaviour;
  • school-based health improvement intervention;
  • associations between, and common determinants in, health and educational outcomes of school pupils;
  • intervention-generated-inequalities in health;
  • intervention development/evaluation methods

Areas of expertise