Communicating Biosecurity Advice to Farmers: What are the Challenges and What Works?
Application deadline: 25 May 2018
Start date: 1 October 2018
In 2017, the Department for Environment, Food & Rural Affair (Defra) launched the new TB Advisory Service (TBAS) to provide advice to farmers on how best to deal with bovine tuberculosis (TB) in cattle. TB is the UKs most costly and challenging animal disease, but previous research has shown how farmers have failed to engage with government biosecurity advice.
Project aims and methods
The aim of this PhD will be to work in collaboration with the TBAS to examine how biosecurity information is communicated to farmers, and develop and test new methods of engagement with farmers.
Working closely with Origin Veterinary Group who are delivering the TBAS on behalf of Defra, the PhD will undertake research to address the following questions:
- What styles of biosecurity inspection and communication are employed to encourage farmers to implement biosecurity?
- What skills do advisors develop to manage the uncertainties of biosecurity advice?
- What methods of communicating risk to farmers work best?
The PhD will employ both qualitative and quantitative methods, including: analysis of TBAS farm visit records, participant observation and interviews with TBAS advisors.
School of Psychology: Wouter Poortinga