Redefining heritage with Amgueddfa Cymru
A strategic partnership committed to developing regional, national and international heritage to create social and economic impact.
As anchor institutions in Wales, we have a long history of collaborating with Amgueddfa Cymru – Museum Wales on addressing research and civic and societal issues.
In 2023, we signed a 5-year strategic partnership to enable a greater alignment of expertise, experience, and resources, and work together on strategically aligned aims.
This partnership focuses on enabling research and innovation through a range of strategic themes, committed to developing our heritage ecosystems.
A sense of place
Inspirational places and experiences are key to individual and collective wellbeing. Amgueddfa Cymru’s estate is rich in inspiration, and both organisations have a deep-seated and strong sense of place, not just in Wales’s capital city, but also pride in our country's rich heritage.
Engaging minds
Aligning itself to Welsh Government plans and the Future Generations Act, this partnership will focus on ensuring that public and community engagement through all joint activities helps to make individuals feel they belong, can share in creativity and curiosity and also participate.
The strategic partnership will also support more structured engagement around skills development, graduate opportunities, talent and lifelong learning for both organisations.
An infrastructure revolution
Plans to meet Net Zero targets across both organisations’ estates require rapid development of new technology, behavioural and societal change, and an infrastructure revolution to support this switch. Success will depend on evidence-based solutions to accelerate innovation and support operationally, as well as new understanding of behaviour and demand management.
Together, we can co-create a better future
The ability for an organisation to adapt its digital technology for the future is a key element for growth and survival. We are working together to create new ways of reaching wider and unrepresented audiences through digital technologies, whilst driving innovation through adaptive technologies.
Theme leads
The following academics are helping to steer and develop joint opportunities with Amgueddfa Cymru counterparts.
| Theme | Cardiff University theme leads | Amgueddfa Cymru theme leads |
|---|---|---|
| Digital Cultures and Adaptive Technologies | Alison Harvey, Archivist, University Library Services Dr Thomas Woolley, School of Mathematics | Jess Hoare, Digital Innovation Lead Kristine Chapman, Principal Librarian |
| Wellbeing through an Appreciation of Heritage | Professor Bella Dicks, School of Social Sciences Judith Ingram, Student Health and Wellbeing | Sharon Ford, Health & Wellbeing Programme Manager |
| Everyone Represented | Dr Ryan Prout, School of Modern Languages | Sioned Hughes, Head of Public History and Archaeology, and Public and Community Engagement |
| Safeguarding and Restoring the Environment | Dr Kersty Hobson, School of Geography and Planning Dr Pan He, School of Earth and Environmental Sciences | Kate Mortimer Jones, Senior Curator: Invertebrate Biodiversity (Marine Invertebrates) Sara Younan, Youth Engagement Coordinator |
| Skills, Talent and Lifelong Learning | Professor Holly Furneaux, School of English, Communication and Philosophy Dr Liam Turner, School of Computer Science and Informatics | Gemma Brown, Research Development Officer |
Collaborative projects

Use our expertise
We work with businesses and organisations of all sizes and sectors to make a better future for Wales and the world.
Contact us
If you have queries or questions about the partnership, please contact the University's Partnership Manager:
Audra Smith
Strategic partnerships manager
