Writing for the Web
If your website is going to be effective you need to write copy that both search engines and people love. This one-day course shows you how to produce copy that really works for your needs online.
Our Marketing and Online Communication courses are designed to complement each other. A 10% discount will be given to participants who book on two or more of these courses at the same time.
Your trainer will be Simon Newsam.
Enrol on this course
| Start date | Days and times |
|---|---|
| 9 April 2019 | 09:15-16:30 |
| Fee |
|---|
| £198 (includes lunch and refreshments) |
Who it’s for
- Content developers
- Anyone writing or editing copy for websites and social media site
- SEO specialists wanting to develop writing skills.
What you’ll learn
- The principles and techniques specific to successful online writing
- How to produce web content which is appealing, effective, easy to use and appropriate for your target audience
- How to optimise copy for search engines
- An understanding of the differences between online and offline copy.
Topics covered
- How copy works online
- Copywriting essentials
- Content marketing techniques
- Organising content most effectively
- What your pages should look like
Benefits
- Learn how to write copy search engines love (SEO)
- Learn how to write copy your target audience reads
- Learn how to write online copy that prompts readers into action.
Location
We offer a range of writing CPD courses including Copywriting, Business Writing Skills and Writing For The Web.