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Professional Development

Writing for the Web (bespoke course)

If your website is going to be effective you need to write copy that both search engines and people love. This one-day course shows you how to produce copy that really works for your needs online.

This course is only available as a bespoke programme for companies and organisations. Please contact us to discuss your requirements.

No upcoming dates available

There are currently no upcoming dates available for this course, but you can . We will be in touch when a new course date is scheduled.

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Thank you

You have successfully registered your interest in this course. We will be in touch if new dates become available.

Who it’s for

  • Content developers
  • Anyone writing or editing copy for websites and social media site
  • SEO specialists wanting to develop writing skills.

What you’ll learn

  • The principles and techniques specific to successful online writing
  • How to produce web content which is appealing, effective, easy to use and appropriate for your target audience
  • How to optimise copy for search engines
  • An understanding of the differences between online and offline copy.

Topics covered

  • How copy works online
  • Copywriting essentials
  • Content marketing techniques
  • Organising content most effectively
  • What your pages should look like

Benefits

  • Learn how to write copy search engines love (SEO)
  • Learn how to write copy your target audience reads
  • Learn how to write online copy that prompts readers into action.
Writing skills CPD courses

Writing skills

We offer a range of writing CPD courses including Copywriting, Business Writing Skills and Writing For The Web.

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