Introduction to Digital Marketing (bespoke course)

Learn how to use the main digital marketing techniques and develop a cost-effective digital marketing plan in this hands-on, 1-day course.

This course is only available as a bespoke programme for companies and organisations. Please contact us to discuss your requirements.

We will take you beyond Google, introducing you to free tools for competitor analysis, then showing you how to develop PPC ads, social media strategies, effective email and content marketing and help you get to grips with essential SEO and web analytics.

We also offer an Advanced Digital Marketing course.

No upcoming dates available

There are currently no upcoming dates available for this course, but you can register your interest. We will be in touch when a new course date is scheduled.

First name *

Last name *

Company

Email address *

Number of attendees

Would you like to receive occasional updates regarding this course and other CPD news, events and offers?

Yes, in English

Yes, in Welsh

Data protection privacy notice

Cardiff University will process the personal data you provide to us in accordance with data protection regulations. In submitting your details you consent to the University processing your personal data in order to send you information, in accordance with the preferences you have indicated above. You may withdraw this consent at any time by contacting the Professional Development team.

Visit our public information pages to learn more about our Data Protection Policy, your rights, and raising a concern about how your personal data is processed. Our Data Protection Officer can be contacted directly at inforequest@cardiff.ac.uk. Concerns can also be raised with the Information Commissioner's Office (ICO).

Who it’s for

Businesses and organisations wanting to develop a cost-effective digital marketing plan
Traditional marketing personnel seeking to learn or refresh their digital skills
Managers and administrators wishing to improve their skill-set with these much sought-after techniques

See the 'Benefits' section below for a guide to choosing the right digital marketing course for you.

What you’ll learn

The pros and cons of different techniques, including their cost-effectiveness
How to find out about other companies’ digital marketing strategies
How to produce an efficient and effective digital marketing plan

Topics covered

Understanding your target audiences
Websites, including analytics
Search engine optimisation (SEO)
Pay-per-click advertising (PPC)
Social media marketing
Email marketing
Content marketing and blogging
Planning ahead

Benefits

Know how to implement the latest digital techniques
Feel empowered to produce digital marketing plans that work
Be confident in planning your marketing time and budget most effectively

How to choose the right course for you

Answer the following questions, and they should provide you with a guide to the best course for your skill level. If you have any questions, please feel free to contact us.

Are you working without a detailed digital marketing plan?
Do you need help understanding who your target audiences are?
Do you want to know which digital platforms are best for reaching your target audiences?
Would you like to learn how to generate engaging content ideas?
Do you just need a confidence boost to get digital marketing started?

If you answered yes to any of these questions, this course can help you.

Would you like to make your digital marketing plan more efficient?
Would you like to learn advanced digital marketing techniques, such as re-targeting?
Do you want to learn how to produce the best ads for specific digital platforms?
Could understanding social media sentiment and keeping abreast of Google algorithms help you?
Would you like to know how to find and recruit influencers and micro-influencers?

If you answered yes to any of these questions, the Advanced Digital Marketing course can help you.