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Introduction to Copywriting training course

Gain confidence in writing for different platforms and learn how to pinpoint the right tone of voice and style in this 1-day course taught by an industry professional.

Note: We are currently unable to run face-to-face courses due to the ongoing Covid situation. However, we are running a virtual version of our Advanced Copywriting course that you may be interested in.

This introductory course is ideal for those who want to improve their copywriting skills and feel more confident in areas such as tone of voice, writing for different platforms (eg web, press releases and social media), and how to edit and proofread.

If you are looking for a more advanced course, we now offer Advanced Copywriting, which focuses on honing your skills, learning new techniques, structuring copy and banishing writer’s block.

Your trainer will be Rowan Dent.

No upcoming dates available

There are currently no upcoming dates available for this course, but you can by completing the form below.

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Who it’s for

Anyone who regularly writes copy to promote, inform or sell in their organisation or may do so in the future.

What you’ll learn

  • How to choose the right tone of voice for your audience(s)
  • Writing different materials including web copy, press releases and social media
  • How to write benefit-led copy
  • How to edit and proofread for error-free copy.

Topics covered

  • Basic copywriting skills
  • How to choose the right tone of voice for your audience(s)
  • Writing different materials including web copy, press releases and social media
  • How to edit and proofread.


  • Feel confident in your day-to-day copywriting
  • Level up your creativity
  • Streamline up your writing process
  • Learn how to craft error-free copy.

How to choose the right course for you

  • Do you need help writing in a clear, concise and compelling way?
  • Do you want to know how to effectively use tone of voice?
  • Do you need support to clearly define your target audience for each piece of writing?
  • Would you like to learn how to write effortlessly for different platforms and purposes?
  • Do you want to become confident in using tried and tested copywriting techniques?

If you answer yes to any of these questions, the Introduction to Copywriting course can help you.

  • Do you have significant marketing and communications experience but need to increase your flair and versatility?
  • Do you want to think and write in a more conceptual way?
  • Do you want to learn how to write – and respond to – a killer brief?
  • Could you benefit from learning approaches to brainstorming and developing concepts?
  • Are you keen to understand more how words and images can work together?

If you answer yes to any of these questions, the Advanced Copywriting Skills course can help you.


21-23 Senghennydd Road
CF24 4AG

This tutor-led live online course is adapted from our popular advanced copywriting face-to-face course and is designed for those with marketing and copywriting skills who want to take their writing to the next level.