Customer insights and analytics with generative AI
Future-proof your organisation by turning data into a strategic asset. This is not just a technical workshop, it is a hands-on, strategy-focused masterclass for leaders who want to translate customer data into measurable business growth.
Master the synergy of analytics, Jamovi, and GenAI to decode customer behaviour, eliminate guesswork, and command a higher level of marketing and business performance.
Customer insights and analytics with generative AI
There are currently no upcoming dates available for this course, but you can register your interest by completing the form below.
Register your interestWho it’s for
This course is curated for executives, business managers, and entrepreneurs who need to unlock high-level insights without getting overwhelmed by technical details. Whether you are an account manager, a consultant, or an early-career professional, if you are responsible for strategic decision-making, this toolkit is for you.
A laptop with the free version of Jamovi and a Google account is required for this course; basic Excel proficiency is recommended.
What you’ll learn
- Use cluster analysis to identify and target your most profitable audiences.
- Learn to use GenAI as an analytical partner for faster, smarter synthesis.
- Leverage predictive modelling to anticipate customer needs and trends.
- Master CLV and marketing performance metrics to prove and improve your impact.
- Use conjoint analysis to design products that customers actually want.
- Design and evaluate rigorous marketing experiments to scale what works.
Topics covered
- customer segmentation & cluster analysis
- predictive modelling with regression techniques
- customer lifetime value & dynamics
- product development with conjoint analysis
- marketing experiments & performance measurement
- integrating GenAI & Quantitative Intuition (QI)
- hands-on practice using ChatGPT and Excel
- case studies
Benefits
- Close the strategy–data gap by shifting from gut instinct to confident, evidence‑based decision‑making powered by customer‑focused analytics.
- Master segmentation and prediction with Excel, Jamovi, and GenAI—no coding needed, just strategic thinking.
- Maximise ROI by applying CLV frameworks and designing experiments that make every marketing pound count.
- Gain the competitive edge you need to lead in an AI‑driven marketplace.
Teaching and useful information
Led by Dr Simon Jang Reader in Marketing Analytics.
This session is delivered in person at the Postgraduate Teaching Centre, facilitating high-level networking and real-time collaboration.
