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Dr George Ferns

Dr George Ferns

Senior Lecturer in Organization Studies and Sustainability

+44 (0)29 2087 6013
Room R24, Aberconway Building, Colum Road, Cathays, Cardiff, CF10 3EU


George joined Cardiff University as a Lecturer in Organization Studies and Sustainability after completing his Commonwealth Scholarship funded PhD at the University of Edinburgh. His research focuses on political contests that occur at the intersection between organizations and society. More broadly, George is interested in phenomena that result in, or occur as a result of social change. His work is largely underpinned by post-structural discourse studies and neo-institutional perspectives. Currently, George's research concerns three main areas:

  1. How organizations engage with issues surrounding the natural environment; focusing on topics such as corporate responses to climate change, corporate social responsibility, and environmental activism.
  2. Political economy of sustainable development; focusing on the changing role of capitalism in shaping sustainable business practices in developing countries - especially in Africa.
  3. The changing dynamics of work in a hypermodern society; focusing on gender issues, precarious work, and the rise of the gig economy.

George has published in academic journals such as Academy of Management Journal, Organization Studies, Business & Society, and Journal of Business Ethics. He has also contributed to several edited books and has published in The Conversation, Guardian and Stanford Social Innovation Review.

Before joining academia, George gained several years’ industry experience working for start-ups, boutique management consultancies, and large multinationals such as Heineken and South African Airways. His roles were predominantly in the fields of corporate sustainability and business development. George is originally from South Africa. He has also lived in Germany, the Netherlands, and Scotland.








  • BS2530 Organisational Behaviour
  • BS3728 Ethics and Morality of Business