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Dr Allison Wylde

Dr Allison Wylde

Business Tutor


Dr Allison Wylde FRGS FHEA IEEE PhD (London) MA DIC (Imperial) BSc Hons.

As a member of Cardiff University Business School: Marketing and Strategy, I deliver lectures, teaching and supervision for Marketing and Strategy MBA and MSc students.

As a researcher with the Cardiff University Centre for Cyber Security Research (CCSR), my research leverages well-established trust-building theory focused on trust and zero trust. I currently examine better training for artificial intelligence for digital companions for cyber security, helping to achieve conformance and workforce acceptance in high-risk AI systems. As a member of the United Nations Internet Governance Forum, Best Practice Forum on Cyber Security Norms I also study trust in cyber norms. I chair the Global Digital Compact team with the Internet Safety, Security and Standards Coalition (IS3C).

As a contributor to the UN Sustainable Development Goals (SDG), my work aligns with SDG 16, peace justice and strong institutions and SDG17, partnerships for the goals.

I hold posts with Glasgow Caledonian University, the University of Warwick, and the School of Law at the University
of Karachi, Pakistan, where I am an external PhD Examiner.


Dr Allison Wylde FRGS FHEA IEEE PhD (London) MA DIC (Imperial)

Dr Allison Wylde is a cyber security researcher with the Cardiff University Centre for Cyber Security Research.  Research topics include, trust and zero trust; artificial intelligence (AI) and innovation; and with the UN Internet Governance Forum Best Practice Forum; norms for cyber security.Allison is a member of the  Airbus Centre of Excellence in Cyber Security Analytics.

Allison contributed to the ethics workstream for the UK Cyber Security Council (NCSC), the ISO/CEN TC on Societal Security Management, and was formerly an international commissioner on security standards with ASIS International and the American National Standards Institute. Allison also supervises and lectures with the University of Warwick, the University of the West of Scotland, and Glasgow Caledonian University (London) where she holds a fractional post as a Senior Lecturer.

Allison worked in automotive and motorsports for more than 10 years. As Managing Director, with Docklands Sport and Leisure Limited, she managed and promoted events, product launches and training schools, she won contracts with KTM Sportmotorcycles, Yamaha Motors (UK) and Volkswagen Commercial Vehicles.

As Director of Newham Docklands Motorcycle Project Charity Allison established the charity and set up the executive board of volunteers. She secured more than £2.4million GBP and provided training and accreditation for more than 5,000 young people.

Dr Wylde also teaches and supervises students at the Cyber Security Centre in Warwick Manufacturing Group (WMG) at the University of Warwick and supervises DBA students (UWS) in the areas of trust, leadership and trust in e-governance relations.

Honours and awards

2022 SAI Computing Conference award for networking

2012 Lord Imbert prize for contributions to security

Professional memberships

Fellow, Royal Geographical Society

Fellow, Higher Education Academy

Member IEEE

Member, British Standards Institute (Cabinet Office) Technical Committee, Societal Security Management SSM/01

Member, Royal United Services Institute (RUSI)


Lecturing and teaching

  • MBA Projects and Dissertation supervision
  • BST190 Innovation Management
  • BS3746 Service Marketing
  • BST710 Understanding Organizations and the Business Environment

PARC Award, 2019, news
Very pleased to have supervised Ms Akshita Rangnekar winner of the 2019, DSV-Panalpina:
PARC Award for the best dissertation business project between DSV-Panalpina and the Logistics
and Operations Management section of Cardiff Business School.

The PARC Award is offered to graduates who have demonstrated strategic and innovative thinking throughout their business projects- Akshita’s project focused on identifying opportunities related to the introduction of 5G with a focus on the field of installations services.


Research interests 

  • Norms for cyber security
  • Trust, zero trust, risk and vulnerability
  • AI: innovation, ethics, standards and governance and cyber security

Current projects

  • Cyber norms (UN, IGF, cyber norms)
  • AI and innovation (Technovation SI)
  • AI digital companions (Digital Companion)


  • Prize winner, Computing Conference, SAI Conference 2022
  • PI: United Nations, Internet Governance Forum, Best Practice Forum, (UN IGF BPF) on Cyber Security Norms:
    Work Package 2, Testing norms concepts against internet events: SolarWinds SREC approved; Dec 2021 Draft report 
  • Reseacher with the Cardiff University Centre for Cyber Security Research (CCSR)
  • Member of the Cyber Security Centre at WMG, University of Warwick
  • Technical committee member, BSI Societal Security SSM0: security standards, guidelines and governance,
  • Member, the UK Cyber Security Council, work stream 7, code of ethics for the cyber security profession
  • UK Government, Office of Science and Technology, COVID-19, expert consultation

Recent publications and presentations

Wylde A. (2022). AI: "Thank you, can I ask you a question..?" Poster, 21st European Conference on Cyber Warfare and Security (ECCWS 22).

Wylde A. (2022). Cyber Security Norms: Trust and Cooperation. 21st European Conference on Cyber Warfare and Security (ECCWS 22).

Wylde A. (2022). My Buddy. Spotlight presentation, CyberUK 2022, Wales, UK.

Wylde A. (2022). Questions of trust in norms of zero trust. Computing Conference 2022.

Wylde, A. (2021). Zero trust: Never trust, always verify. 7th Annual C-MRIC Cyber Security Conference on Cyber Situational Awareness, Data Analytics and Assessment (C-MRIC, CyberSA), online, 2021, 14-16 June.

Salisbury, L., and Wylde, A. (2020). Grey areas: what if asking your cyber security team “are we good?” is just not good enough?

Salisbury, L., and Wylde, A. (2020). Butterfly collections: what if collecting indicators of compromise (IoCs) won’t protect you from cyber-attacks?

Wylde, A. (2020). Reconsidering Resilience, in, The Digital Age, Cyber Space, and Social Media, edited by Syed M. Khasru. Institute for Policy, Advocacy and Governance, IPAG. 

Publications in the pipeline includes papers on AI and cyber security, trust and vulnerability, developed from peer-review conference presentations at the European Group for Organizational Studies (EGOS)


Past projects