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Dr Shumaila Yousafzai

Dr Shumaila Yousafzai

Reader (Associate Professor) in Entrepreneurship

Cardiff Business School

Email:
yousafzais@cardiff.ac.uk
Telephone:
+44 (0)29 208 75843
Location:
C12, Aberconway Building, Colum Road, Cathays, Cardiff, CF10 3EU

Shumaila is a Reader (Associate Professor) in Entrepreneurship. She has published in journals including Entrepreneurship Theory and Practice, Psychology and Marketing, Journal of Small Business management, Journal of Business Ethics, Industrial Marketing Management, Technovation, Addiction research and Theory, Journal of Applied Social Psychology and Service Industries Journal.

Qualifications

  • Fellow of the Higher Education Academy (FHEA)
  • PCUTL (2007) Postgraduate Certificate in University Teaching and Learning, Cardiff University, UK
  • PhD (2005) in Internet Banking & Consumer Behavior, Cardiff Business School, Cardiff University, UK. Title: "Internet Banking in the UK: A Customer Behaviour Perspective"
  • Post-Graduate Diploma (2003) in Social Sciences Research Methods, Cardiff University, UK. Distinction
  • MSc (2001) in Electronic Commerce, School of Mathematics & Information Systems, Coventry University, UK. Distinction
  • MBA (2000) in Banking & Finance, 2nd specialization in Marketing, Preston University USA's affiliated Campus in Pakistan. GPA: 3.9/4.0
  • BSc (1998) in Physics, Mathematics & Statistics from Balochistan University, Pakistan. 1st Class

Additional activities

  • Presidential Award "Izaz-i-Sabqat" for Outstanding Academic Distinction in the year 2000, Awarded by President of Pakistan Winner, Cardiff Business School Doctoral Award Competition, Cardiff University 2003- 2005
  • Best Paper Award, Academy of Marketing, Doctoral Colloquium, Aston University, Birmingham, UK, July, 2003.
  • Best Paper Award, The 2003 International Business Information Management Conference, December, 2003, Cairo, Egypt.
  • Best Paper Award, 4th IBM eBusiness Conference, December 9th, 2003, School of Management, University of Surrey, UK.

2019

2018

2017

2015

2014

2012

2011

2010

2009

2007

2006

  • Yousafzai, S. 2006. A comparison of three models to explain internet banking behaviour. Presented at: 6th International Business Information Management Association (IBIMA) Conference, Bonn, Germany, 19-21 June 2006Managing Information in the Digital Economy: Issues & Solutions - Proceedings of the 6th International Business Information Management Association (IBIMA) Conference. pp. 751-759.

2005

2003

Teaching commitments

  • MSc – Consumer Behaviour (Guest Lecture) (2007- Present)
  • IFP – Business Studies (2005- Present)
  • PhD – Management Research Methods (2005- Present)
  • Year 1 – Principles of Marketing & Strategy (2005- Present)
  • MBA – Business Plan (2005- 2010)

Additional teaching

  • Coordinator Working Paper Series, Marketing & Strategy Section (2006-Present)
  • Committee Member, Business Management Board of Studies (2005- Present)
  • Programme Coordinator, IFP (2005- Present)
  • Assistant Director, PhD Programme (Research & Training) (2006-2008)
  • Admission Tutor MSc Strategic Marketing (2006-2008)

Primary research interests

  • Women Entrepreneurship
  • Entrepreneurship Education
  • Institutional Theory and Entrepreneurial Performance
  • Entrepreneurship for Disabled and Transgender

PhD supervision

Current Supervision as Primary Supervisor

  1. Shandana Sheikh - Women’s Entrepreneurship (2nd Year)
  2. Adam Poole - Trust in Financial Decisions (ESRC funded) - Write-up Stage

Graduated as 1st Supervisor

  1. Dr. Ibrahim Alhidari - Monetary Donation Behaviour - 2014
  2. Dr. Nuradli Shah Bin Mohd - Islamic Credit Cards Customer Satisfaction - 2014

Graduated as 2nd and 3rd Supervisor

  1. Dr. Suhaer Younas - Work and life balance and employee well-being - 2016
  2. Dr. Juwaidah Sharifuddin – Halal Food Labelling - 2011
  3. Dr. Syadiyah Abdul Shukor – Fashion Branded Clothing - 2011
  4. Dr. Uzma Javed – Employee Well Being and Work Environment - 2010
  5. Dr. Zakia Al- Adawi – Citizen Acceptance of eGovenment - 2008
  6. Dr. Albert Alexander Krug – Consumer Behaviour - 2008

External profiles