Dr Shumaila Yousafzai
Reader (on leave)
Overview
Shumaila is a Reader (on leave) in Entrepreneurship. She has published extensively in journals including Entrepreneurship Theory and Practice, Human Relations, Psychology and Marketing, Journal of Small Business Management, Journal of Business Ethics, Industrial Marketing Management, Technovation, Addiction research and Theory, Journal of Applied Social Psychology and Service Industries Journal.
Publication
2023
- Omran, W. and Yousafzai, S. 2023. Epistemic injustice and epistemic resistance: An intersectional study of women’s entrepreneurship under occupation and patriarchy. Entrepreneurship Theory and Practice (10.1177/10422587231208621)
- Omran, W. and Yousafzai, S. 2023. Navigating the twisted path of gaslighting: A manifestation of epistemic injustice for Palestinian women entrepreneurs. Human Relations (10.1177/00187267231203531)
2019
- Yousafzai, S., Fayolle, A., Saeed, S., Henry, C. and Lindgreen, A. 2019. The contextual embeddedness of women's entrepreneurship: Towards a more informed research agenda. Entrepreneurship and Regional Development 31(3-4), pp. 167-177. (10.1080/08985626.2018.1551786)
2018
- Saeed, S., Yousafzai, S., Yani-De-Soriano, M. and Muffatto, M. 2018. The role of perceived university support in the formation of students' entrepreneurial intention. In: Lindgreen, A. et al. eds. Sustainable Entrepreneurship: Discovering, Creating and Seizing Opportunities for Blended Value Generation. Oxford ; New York, NY: Routledge, pp. 3-23., (10.4324/9781315611495-1)
- Lindgreen, A. et al. eds. 2018. Measuring and controlling sustainability: spanning theory and practice. London and New York: Routledge.
- Alhidari, I., Veludo-de-Oliveria, T., Yousafzai, S. and Yani-De-Soriano, M. 2018. Modeling the effect of multi-dimensional trust on individual monetary donations to charitable organizations. Nonprofit and Voluntary Sector Quarterly 47(3), pp. 623-644. (10.1177/0899764017753559)
- Yousafzai, S. et al. eds. 2018. Contextual embededdness of women's entrepreneurship: going beyond the gender-neutral approach. London and New York: Routledge.
- Sheikh, S. and Yousafzai, S. 2018. Public value creation through the lens of women's entrepreneurship. In: Public Value: A Research Anthology. Routledge
- Yousafzai, S. et al. eds. 2018. Women entrepreneurship and the myth of underperformance: a new look at women's entrepreneurship research. Edward Elgar.
- Lindgreen, A. et al. eds. 2018. Sustainable entrepreneurship: discovering, creating and seizing opportunities for blended value generation. Routlledge.
- Sheikh, S., Yousafzai, S., Sist, F., Aybeniz, A. and Saeed, S. 2018. Value creation through women entrepreneurship. In: Women Entrepreneurship and the Myth of Underperformance: A New Look at Women?s Entrepreneurship Research. Edward Elgar
- Sheikh, S., Federica, S., Akdeniz, A. and Yousafzai, S. 2018. Developing an understanding of entrepreneurship intertwined with motherhood: a career narrative of British Mumpreneurs. In: Women's Entrepreneurship: Going beyond the Gender-Neutral Approach. Routledge
- Sheikh, S., Aybeniz, A., Federica, S., Yousafzai, S. and Saadat, S. 2018. Discovery and creation of opportunities by female entrepreneurs in the Welsh and Turkish entrepreneurial ecosystem: A social capital perspective. In: Women's Entrepreneurship: Going beyond the Gender-Neutral Approach. Routledge
2017
- Henry, C., Orser, B., Coleman, S., Foss, L., Welter, F. and Yousafzai, S. 2017. Women's entrepreneurship policy: a 13 nation cross-country study. In: Manolova, T. S. et al. eds. Entrepreneurial ecosystems and growth of women's entrepreneurship: A comparative analysis. Cheltenham: Edward Elgar, pp. 244-278.
- Veludo-de-Oliveira, T., Alhidari, I., Yani-De-Soriano, M. and Yousafzai, S. 2017. Comparing the explanatory and predictive power of intention-based theories of personal monetary donation to charitable organizations. Voluntas: International Journal of Voluntary and Nonprofit Organizations 28(2) (10.1007/s11266-016-9690-7)
- Sanchez, R. A., Martinez Lopez, F. J., Garcia Ordaz, M., Franco, M. J. S. and Yousafzai, S. 2017. Adoption of online social networks to communicate with financial institutions. Journal of Promotion Management 23(2), pp. 228-257. (10.1080/10496491.2016.1267675)
- Sheikh, S., Yousafzai, S. and Saeed, S. 2017. Beyond economic value: multiplicity of social value creation through women's entrepreneurship. Presented at: Women's Entrepreneurship Conference, Bangkok, 3-5 April 2017.
- Sheikh, S., Akdeniz, A., Yousafzai, S. and Saeed, S. 2017. Discovery and creation of opportunities by femal entrepreneurs in the Welsh and Turkish entrepreneurial ecosystem: A social capital perspective. Presented at: Women's Entrepreneurship Conference, Bangkok, Thailand, 3-5 April 2017.
2015
- Saeed, S., Yousafzai, S. Y., Yani-De-Soriano, M. and Muffato, M. 2015. The role of perceived university support in the formation of students' entrepreneurial intention. Journal of Small Business Management 53(4), pp. 1127-1145. (10.1111/jsbm.12090)
- Yousafzai, S. Y., Saeed, S. and Muffatyo, M. 2015. Institutional theory and contextual embeddedness of women's entrepreneurial leadership: Evidence from 92 countries. Journal of Small Business Management 53(3), pp. 587-604. (10.1111/jsbm.12179)
- Sheikh, S. and Yousafzai, S. 2015. Institutional embeddedness of mumpreneurship in the UK: A career narrative approach. Presented at: 2015 Diana International Research Conference: Theme: Women Entrepreneurs in Ecosystems, Babson College, Wellesley, MA, USA, 9 June 2015.
- Saeed, S., Yousafzai, S., Paladino, A. and De Luca, L. M. 2015. Inside-out and outside-in orientations: A meta-analysis of orientation's effects on innovation and firm performance. Industrial Marketing Management 47, pp. 121-133. (10.1016/j.indmarman.2015.02.037)
- Shah Mohd Dali, N. R., Yousafzai, S. and Abdul Hamid, H. 2015. Credit cards preferences of Islamic and conventional credit card. Journal of Islamic Marketing 6(1), pp. 72-94. (10.1108/JIMA-05-2013-0039)
- Yousafzai, S. and Saadat, S. 2015. Gendered normative institutionalization of women's entrepreneurship. Presented at: Women Entrepreneurship Conference Bangkok 2015, Bangkok, Thailand, 22-24 June 2015.
- Fayolle, A. et al. eds. 2015. Contextual embeddedness of women’s entrepreneurship: taking stock and looking ahead [Special Issue of Entrepreneurship & Regional Development: An International Journal: Vol 27: 9-10]. Taylor & Francis. (10.1080/08985626.2016.1099788)
2014
- Saaed, S., Muffatto, M. and Yousafzai, S. 2014. Exploring inter-generational influence on entrepreneurial intention: the mediating role of perceived desirability and perceived feasibility. International Journal of Entrepreneurship and Innovation Management 18(2/3), pp. 134-153. (10.1504/IJEIM.2014.062877)
- Saeed, S., Yousafzai, S. Y. and Engelen, A. 2014. On cultural and macroeconomic contingencies of the entrepreneurial orientation-performance relationship. Entrepreneurship Theory and Practice 38(2), pp. 255-290. (10.1111/etap.12097)
- Borerro, J. D., Yousafzai, S. Y., Javed, U. and Page, K. L. 2014. Expressive participation in internet social movements: Testing the moderating effect of technology readiness and sex on student SNS use. Computers in Human Behavior 30, pp. 39-49. (10.1016/j.chb.2013.07.032)
- Yousafzai, S. 2014. A multi-level study on entrepreneurship education among Pakistani university students. Entrepreneurship Research Journal 4(3), pp. 297-321. (10.1515/erj-2013-0041)
- Yousafzai, S., Hussain, Z. and Griffiths, M. 2014. Social responsibility in online videogaming: what should the videogame industry do?. Addiction Research and Theory 22(3), pp. 181-185. (10.3109/16066359.2013.812203)
- Borrero, J. D., Yousafzai, S., Javed, U. and Page, K. L. 2014. Perceived value of social networking sites (SNS) in students' expressive participation in social movements. Journal of Research in Interactive Marketing 8(1), pp. 56-78. (10.1108/JRIM-03-2013-0015)
2012
- Yani-De-Soriano, M. M., Javed, U. and Yousafzai, S. 2012. Can an industry be socially responsible if its products harm consumers? The case of online gambling. Journal of Business Ethics 110(4), pp. 481-497. (10.1007/s10551-012-1495-z)
- Foxall, G. R., Yani-De-Soriano, M. M., Yousafzai, S. and Javed, U. 2012. The role of neurophysiology, emotion and contingency in the explanation of consumer choice. In: Wells, V. K. and Foxall, G. R. eds. Handbook of Developments in Consumer Behaviour. Elgar Original Reference Cheltenham: Edward Elgar, pp. 461-522.
- Yousafzai, S. 2012. A literature review of theoretical models of Internet banking adoption at the individual level. Journal of Financial Services Marketing 17(3), pp. 215-226. (10.1057/fsm.2012.19)
- Yousafzai, S. 2012. Internet banking adaptation behavior. In: Yan, Z. ed. Encyclopedia of Cyber Behavior. Hershey, PA: IGI Global, pp. 489-502., (10.4018/978-1-4666-0315-8)
- Yousafzai, S. and Yani-De-Soriano, M. M. 2012. Understanding customer-specific factors underpinning internet banking adoption. International Journal of Bank Marketing 30(1), pp. 60-81. (10.1108/02652321211195703)
2011
- Gillani, A., Yousafzai, S., Pallister, J. G. and Yani-De-Soriano, M. M. 2011. Consumer cynicism: an emergent phenomenon in fairtrade?. Presented at: Academy of Marketing Conference 2011: Marketing Fields Forever, Liverpool, UK, 5-7 July 2011.
- Yousafzai, S. 2011. A proposed model of the antecedents and the consequences of consumer scepticism towards fair trade. Presented at: 10th International Marketing Trends Conference, Paris, France, 20-22 January 2011.
2010
- Yousafzai, S., Javed, U. and Yani-De-Soriano, M. M. 2010. Proposed model for understanding the psycho-social influences and negative outcomes of PIU and MMORPG addiction. Presented at: 15th International Business Information Management Association Conference, Cairo, Egypt, 6-7 November 2010.
- Yousafzai, S., Foxall, G. R. and Pallister, J. G. 2010. Explaining internet banking behavior: theory of reasoned action, theory of planned behavior, or technology acceptance model?. Journal of Applied Social Psychology 40(5), pp. 1172-1202. (10.1111/j.1559-1816.2010.00615.x)
- Moqbel, A. Y., Yani-De-Soriano, M. M. and Yousafzai, S. 2010. Mobile commerce use among UK mobile users. International Journal of Technology Diffusion 1(2), pp. 1-35. (10.4018/jtd.2010040101)
- Yousafzai, S. 2010. Why do certain individuals adopt new technologies whereas others don't? Exploring the role of technology readiness in internet banking adoption. Presented at: SAICON 2010: 2nd International Conference of AGBA South Asia Chapter, Bhurban, Pakistan, 21-23 July 2010.
2009
- Yousafzai, S., Pallister, J. G. and Foxall, G. R. 2009. Multi-dimensional role of trust in Internet banking adoption. Service Industries Journal 29(5), pp. 591-605. (10.1080/02642060902719958)
2007
- Yousafzai, S., Foxall, G. R. and Pallister, J. G. 2007. Technology acceptance: a meta-analysis of the TAM: Part 1. Journal of Modelling in Management 2(3), pp. 251-280. (10.1108/17465660710834453)
- Yousafzai, S., Foxall, G. R. and Pallister, J. G. 2007. Technology acceptance: a meta-analysis of the TAM: Part 2. Journal of Modelling in Management 2(3), pp. 281-304. (10.1108/17465660710834462)
2006
- Yousafzai, S. 2006. A comparison of three models to explain internet banking behaviour. Presented at: 6th International Business Information Management Association (IBIMA) Conference, Bonn, Germany, 19-21 June 2006Managing Information in the Digital Economy: Issues & Solutions - Proceedings of the 6th International Business Information Management Association (IBIMA) Conference. pp. 751-759.
2005
- Yousafzai, S. 2005. A meta-analytic review of the technology acceptance model. Presented at: 2nd International Conference on Innovations in Information Technology (IIT'05), Dubai, UAE, 26-28 September 2005.
- Aladawai, Z., Yousafzai, S. and Pallister, J. G. 2005. A proposed of electronic government adoption. Presented at: 2nd International Conference on Innovations in Information Technology (IIT'05), Dubai, UAE, 26-28 September 2005.
- Yousafzai, S., Pallister, J. G. and Foxall, G. R. 2005. Strategies for building and communicating trust in electronic banking: A field experiment. Psychology and Marketing 22(2), pp. 181-201. (10.1002/mar.20054)
- Yousafzai, S. 2005. Multi-dimensional role of trust in internet banking adoption. Presented at: 5th International Business Information Management Conference, Surrey, UK, 13-15 December 2005.
2003
- Yousafzai, S. 2003. Exploring the customers' trust on e-banking websites. Presented at: The 2003 International Business Information Management Conference, Cairo, Egypt, 16-18 Dec 2003.
- Yousafzai, S., Pallister, J. G. and Foxall, G. R. 2003. A proposed model of e-trust for electronic banking. Technovation 23(11), pp. 847-860. (10.1016/S0166-4972(03)00130-5)
- Yousafzai, S. 2003. E-banking, a matter of trust: Strategic manipulation of trust building cues on website. Presented at: 2nd Workshop on Trust Within and Between Organisations, Amsterdam, The Netherlands, 23-24 October 2003.
- Yousafzai, S. 2003. The future of electronic banking in the UK: A consumer behavior perspective. Presented at: History of the Next Decade, Birmingham, UK, 7-12 July 2003.
- Yousafzai, S. 2003. The future of electronic banking in UK: A consumer behavior perspective. Presented at: Academy of Marketing Doctoral Colloquium, Birmingham, UK, 07-12 July 2003.
- Yousafzai, S. 2003. Strategies for building and communicating trust in e-banking. Presented at: 4th IBM eBusiness Conference, Guildford, UK, 09 December 2003.
Adrannau llyfrau
- Saeed, S., Yousafzai, S., Yani-De-Soriano, M. and Muffatto, M. 2018. The role of perceived university support in the formation of students' entrepreneurial intention. In: Lindgreen, A. et al. eds. Sustainable Entrepreneurship: Discovering, Creating and Seizing Opportunities for Blended Value Generation. Oxford ; New York, NY: Routledge, pp. 3-23., (10.4324/9781315611495-1)
- Sheikh, S. and Yousafzai, S. 2018. Public value creation through the lens of women's entrepreneurship. In: Public Value: A Research Anthology. Routledge
- Sheikh, S., Yousafzai, S., Sist, F., Aybeniz, A. and Saeed, S. 2018. Value creation through women entrepreneurship. In: Women Entrepreneurship and the Myth of Underperformance: A New Look at Women?s Entrepreneurship Research. Edward Elgar
- Sheikh, S., Federica, S., Akdeniz, A. and Yousafzai, S. 2018. Developing an understanding of entrepreneurship intertwined with motherhood: a career narrative of British Mumpreneurs. In: Women's Entrepreneurship: Going beyond the Gender-Neutral Approach. Routledge
- Sheikh, S., Aybeniz, A., Federica, S., Yousafzai, S. and Saadat, S. 2018. Discovery and creation of opportunities by female entrepreneurs in the Welsh and Turkish entrepreneurial ecosystem: A social capital perspective. In: Women's Entrepreneurship: Going beyond the Gender-Neutral Approach. Routledge
- Henry, C., Orser, B., Coleman, S., Foss, L., Welter, F. and Yousafzai, S. 2017. Women's entrepreneurship policy: a 13 nation cross-country study. In: Manolova, T. S. et al. eds. Entrepreneurial ecosystems and growth of women's entrepreneurship: A comparative analysis. Cheltenham: Edward Elgar, pp. 244-278.
- Foxall, G. R., Yani-De-Soriano, M. M., Yousafzai, S. and Javed, U. 2012. The role of neurophysiology, emotion and contingency in the explanation of consumer choice. In: Wells, V. K. and Foxall, G. R. eds. Handbook of Developments in Consumer Behaviour. Elgar Original Reference Cheltenham: Edward Elgar, pp. 461-522.
- Yousafzai, S. 2012. Internet banking adaptation behavior. In: Yan, Z. ed. Encyclopedia of Cyber Behavior. Hershey, PA: IGI Global, pp. 489-502., (10.4018/978-1-4666-0315-8)
Cynadleddau
- Sheikh, S., Yousafzai, S. and Saeed, S. 2017. Beyond economic value: multiplicity of social value creation through women's entrepreneurship. Presented at: Women's Entrepreneurship Conference, Bangkok, 3-5 April 2017.
- Sheikh, S., Akdeniz, A., Yousafzai, S. and Saeed, S. 2017. Discovery and creation of opportunities by femal entrepreneurs in the Welsh and Turkish entrepreneurial ecosystem: A social capital perspective. Presented at: Women's Entrepreneurship Conference, Bangkok, Thailand, 3-5 April 2017.
- Sheikh, S. and Yousafzai, S. 2015. Institutional embeddedness of mumpreneurship in the UK: A career narrative approach. Presented at: 2015 Diana International Research Conference: Theme: Women Entrepreneurs in Ecosystems, Babson College, Wellesley, MA, USA, 9 June 2015.
- Yousafzai, S. and Saadat, S. 2015. Gendered normative institutionalization of women's entrepreneurship. Presented at: Women Entrepreneurship Conference Bangkok 2015, Bangkok, Thailand, 22-24 June 2015.
- Gillani, A., Yousafzai, S., Pallister, J. G. and Yani-De-Soriano, M. M. 2011. Consumer cynicism: an emergent phenomenon in fairtrade?. Presented at: Academy of Marketing Conference 2011: Marketing Fields Forever, Liverpool, UK, 5-7 July 2011.
- Yousafzai, S. 2011. A proposed model of the antecedents and the consequences of consumer scepticism towards fair trade. Presented at: 10th International Marketing Trends Conference, Paris, France, 20-22 January 2011.
- Yousafzai, S., Javed, U. and Yani-De-Soriano, M. M. 2010. Proposed model for understanding the psycho-social influences and negative outcomes of PIU and MMORPG addiction. Presented at: 15th International Business Information Management Association Conference, Cairo, Egypt, 6-7 November 2010.
- Yousafzai, S. 2010. Why do certain individuals adopt new technologies whereas others don't? Exploring the role of technology readiness in internet banking adoption. Presented at: SAICON 2010: 2nd International Conference of AGBA South Asia Chapter, Bhurban, Pakistan, 21-23 July 2010.
- Yousafzai, S. 2006. A comparison of three models to explain internet banking behaviour. Presented at: 6th International Business Information Management Association (IBIMA) Conference, Bonn, Germany, 19-21 June 2006Managing Information in the Digital Economy: Issues & Solutions - Proceedings of the 6th International Business Information Management Association (IBIMA) Conference. pp. 751-759.
- Yousafzai, S. 2005. A meta-analytic review of the technology acceptance model. Presented at: 2nd International Conference on Innovations in Information Technology (IIT'05), Dubai, UAE, 26-28 September 2005.
- Aladawai, Z., Yousafzai, S. and Pallister, J. G. 2005. A proposed of electronic government adoption. Presented at: 2nd International Conference on Innovations in Information Technology (IIT'05), Dubai, UAE, 26-28 September 2005.
- Yousafzai, S. 2005. Multi-dimensional role of trust in internet banking adoption. Presented at: 5th International Business Information Management Conference, Surrey, UK, 13-15 December 2005.
- Yousafzai, S. 2003. Exploring the customers' trust on e-banking websites. Presented at: The 2003 International Business Information Management Conference, Cairo, Egypt, 16-18 Dec 2003.
- Yousafzai, S. 2003. E-banking, a matter of trust: Strategic manipulation of trust building cues on website. Presented at: 2nd Workshop on Trust Within and Between Organisations, Amsterdam, The Netherlands, 23-24 October 2003.
- Yousafzai, S. 2003. The future of electronic banking in the UK: A consumer behavior perspective. Presented at: History of the Next Decade, Birmingham, UK, 7-12 July 2003.
- Yousafzai, S. 2003. The future of electronic banking in UK: A consumer behavior perspective. Presented at: Academy of Marketing Doctoral Colloquium, Birmingham, UK, 07-12 July 2003.
- Yousafzai, S. 2003. Strategies for building and communicating trust in e-banking. Presented at: 4th IBM eBusiness Conference, Guildford, UK, 09 December 2003.
Erthyglau
- Omran, W. and Yousafzai, S. 2023. Epistemic injustice and epistemic resistance: An intersectional study of women’s entrepreneurship under occupation and patriarchy. Entrepreneurship Theory and Practice (10.1177/10422587231208621)
- Omran, W. and Yousafzai, S. 2023. Navigating the twisted path of gaslighting: A manifestation of epistemic injustice for Palestinian women entrepreneurs. Human Relations (10.1177/00187267231203531)
- Yousafzai, S., Fayolle, A., Saeed, S., Henry, C. and Lindgreen, A. 2019. The contextual embeddedness of women's entrepreneurship: Towards a more informed research agenda. Entrepreneurship and Regional Development 31(3-4), pp. 167-177. (10.1080/08985626.2018.1551786)
- Alhidari, I., Veludo-de-Oliveria, T., Yousafzai, S. and Yani-De-Soriano, M. 2018. Modeling the effect of multi-dimensional trust on individual monetary donations to charitable organizations. Nonprofit and Voluntary Sector Quarterly 47(3), pp. 623-644. (10.1177/0899764017753559)
- Veludo-de-Oliveira, T., Alhidari, I., Yani-De-Soriano, M. and Yousafzai, S. 2017. Comparing the explanatory and predictive power of intention-based theories of personal monetary donation to charitable organizations. Voluntas: International Journal of Voluntary and Nonprofit Organizations 28(2) (10.1007/s11266-016-9690-7)
- Sanchez, R. A., Martinez Lopez, F. J., Garcia Ordaz, M., Franco, M. J. S. and Yousafzai, S. 2017. Adoption of online social networks to communicate with financial institutions. Journal of Promotion Management 23(2), pp. 228-257. (10.1080/10496491.2016.1267675)
- Saeed, S., Yousafzai, S. Y., Yani-De-Soriano, M. and Muffato, M. 2015. The role of perceived university support in the formation of students' entrepreneurial intention. Journal of Small Business Management 53(4), pp. 1127-1145. (10.1111/jsbm.12090)
- Yousafzai, S. Y., Saeed, S. and Muffatyo, M. 2015. Institutional theory and contextual embeddedness of women's entrepreneurial leadership: Evidence from 92 countries. Journal of Small Business Management 53(3), pp. 587-604. (10.1111/jsbm.12179)
- Saeed, S., Yousafzai, S., Paladino, A. and De Luca, L. M. 2015. Inside-out and outside-in orientations: A meta-analysis of orientation's effects on innovation and firm performance. Industrial Marketing Management 47, pp. 121-133. (10.1016/j.indmarman.2015.02.037)
- Shah Mohd Dali, N. R., Yousafzai, S. and Abdul Hamid, H. 2015. Credit cards preferences of Islamic and conventional credit card. Journal of Islamic Marketing 6(1), pp. 72-94. (10.1108/JIMA-05-2013-0039)
- Saaed, S., Muffatto, M. and Yousafzai, S. 2014. Exploring inter-generational influence on entrepreneurial intention: the mediating role of perceived desirability and perceived feasibility. International Journal of Entrepreneurship and Innovation Management 18(2/3), pp. 134-153. (10.1504/IJEIM.2014.062877)
- Saeed, S., Yousafzai, S. Y. and Engelen, A. 2014. On cultural and macroeconomic contingencies of the entrepreneurial orientation-performance relationship. Entrepreneurship Theory and Practice 38(2), pp. 255-290. (10.1111/etap.12097)
- Borerro, J. D., Yousafzai, S. Y., Javed, U. and Page, K. L. 2014. Expressive participation in internet social movements: Testing the moderating effect of technology readiness and sex on student SNS use. Computers in Human Behavior 30, pp. 39-49. (10.1016/j.chb.2013.07.032)
- Yousafzai, S. 2014. A multi-level study on entrepreneurship education among Pakistani university students. Entrepreneurship Research Journal 4(3), pp. 297-321. (10.1515/erj-2013-0041)
- Yousafzai, S., Hussain, Z. and Griffiths, M. 2014. Social responsibility in online videogaming: what should the videogame industry do?. Addiction Research and Theory 22(3), pp. 181-185. (10.3109/16066359.2013.812203)
- Borrero, J. D., Yousafzai, S., Javed, U. and Page, K. L. 2014. Perceived value of social networking sites (SNS) in students' expressive participation in social movements. Journal of Research in Interactive Marketing 8(1), pp. 56-78. (10.1108/JRIM-03-2013-0015)
- Yani-De-Soriano, M. M., Javed, U. and Yousafzai, S. 2012. Can an industry be socially responsible if its products harm consumers? The case of online gambling. Journal of Business Ethics 110(4), pp. 481-497. (10.1007/s10551-012-1495-z)
- Yousafzai, S. 2012. A literature review of theoretical models of Internet banking adoption at the individual level. Journal of Financial Services Marketing 17(3), pp. 215-226. (10.1057/fsm.2012.19)
- Yousafzai, S. and Yani-De-Soriano, M. M. 2012. Understanding customer-specific factors underpinning internet banking adoption. International Journal of Bank Marketing 30(1), pp. 60-81. (10.1108/02652321211195703)
- Yousafzai, S., Foxall, G. R. and Pallister, J. G. 2010. Explaining internet banking behavior: theory of reasoned action, theory of planned behavior, or technology acceptance model?. Journal of Applied Social Psychology 40(5), pp. 1172-1202. (10.1111/j.1559-1816.2010.00615.x)
- Moqbel, A. Y., Yani-De-Soriano, M. M. and Yousafzai, S. 2010. Mobile commerce use among UK mobile users. International Journal of Technology Diffusion 1(2), pp. 1-35. (10.4018/jtd.2010040101)
- Yousafzai, S., Pallister, J. G. and Foxall, G. R. 2009. Multi-dimensional role of trust in Internet banking adoption. Service Industries Journal 29(5), pp. 591-605. (10.1080/02642060902719958)
- Yousafzai, S., Foxall, G. R. and Pallister, J. G. 2007. Technology acceptance: a meta-analysis of the TAM: Part 1. Journal of Modelling in Management 2(3), pp. 251-280. (10.1108/17465660710834453)
- Yousafzai, S., Foxall, G. R. and Pallister, J. G. 2007. Technology acceptance: a meta-analysis of the TAM: Part 2. Journal of Modelling in Management 2(3), pp. 281-304. (10.1108/17465660710834462)
- Yousafzai, S., Pallister, J. G. and Foxall, G. R. 2005. Strategies for building and communicating trust in electronic banking: A field experiment. Psychology and Marketing 22(2), pp. 181-201. (10.1002/mar.20054)
- Yousafzai, S., Pallister, J. G. and Foxall, G. R. 2003. A proposed model of e-trust for electronic banking. Technovation 23(11), pp. 847-860. (10.1016/S0166-4972(03)00130-5)
Llyfrau
- Lindgreen, A. et al. eds. 2018. Measuring and controlling sustainability: spanning theory and practice. London and New York: Routledge.
- Yousafzai, S. et al. eds. 2018. Contextual embededdness of women's entrepreneurship: going beyond the gender-neutral approach. London and New York: Routledge.
- Yousafzai, S. et al. eds. 2018. Women entrepreneurship and the myth of underperformance: a new look at women's entrepreneurship research. Edward Elgar.
- Lindgreen, A. et al. eds. 2018. Sustainable entrepreneurship: discovering, creating and seizing opportunities for blended value generation. Routlledge.
- Fayolle, A. et al. eds. 2015. Contextual embeddedness of women’s entrepreneurship: taking stock and looking ahead [Special Issue of Entrepreneurship & Regional Development: An International Journal: Vol 27: 9-10]. Taylor & Francis. (10.1080/08985626.2016.1099788)
- Saeed, S., Yousafzai, S. Y., Yani-De-Soriano, M. and Muffato, M. 2015. The role of perceived university support in the formation of students' entrepreneurial intention. Journal of Small Business Management 53(4), pp. 1127-1145. (10.1111/jsbm.12090)
- Yousafzai, S. Y., Saeed, S. and Muffatyo, M. 2015. Institutional theory and contextual embeddedness of women's entrepreneurial leadership: Evidence from 92 countries. Journal of Small Business Management 53(3), pp. 587-604. (10.1111/jsbm.12179)
- Sheikh, S. and Yousafzai, S. 2015. Institutional embeddedness of mumpreneurship in the UK: A career narrative approach. Presented at: 2015 Diana International Research Conference: Theme: Women Entrepreneurs in Ecosystems, Babson College, Wellesley, MA, USA, 9 June 2015.
- Shah Mohd Dali, N. R., Yousafzai, S. and Abdul Hamid, H. 2015. Credit cards preferences of Islamic and conventional credit card. Journal of Islamic Marketing 6(1), pp. 72-94. (10.1108/JIMA-05-2013-0039)
- Yousafzai, S. and Saadat, S. 2015. Gendered normative institutionalization of women's entrepreneurship. Presented at: Women Entrepreneurship Conference Bangkok 2015, Bangkok, Thailand, 22-24 June 2015.
- Saaed, S., Muffatto, M. and Yousafzai, S. 2014. Exploring inter-generational influence on entrepreneurial intention: the mediating role of perceived desirability and perceived feasibility. International Journal of Entrepreneurship and Innovation Management 18(2/3), pp. 134-153. (10.1504/IJEIM.2014.062877)
- Saeed, S., Yousafzai, S. Y. and Engelen, A. 2014. On cultural and macroeconomic contingencies of the entrepreneurial orientation-performance relationship. Entrepreneurship Theory and Practice 38(2), pp. 255-290. (10.1111/etap.12097)
- Borerro, J. D., Yousafzai, S. Y., Javed, U. and Page, K. L. 2014. Expressive participation in internet social movements: Testing the moderating effect of technology readiness and sex on student SNS use. Computers in Human Behavior 30, pp. 39-49. (10.1016/j.chb.2013.07.032)
- Yousafzai, S. 2014. A multi-level study on entrepreneurship education among Pakistani university students. Entrepreneurship Research Journal 4(3), pp. 297-321. (10.1515/erj-2013-0041)
- Yousafzai, S., Hussain, Z. and Griffiths, M. 2014. Social responsibility in online videogaming: what should the videogame industry do?. Addiction Research and Theory 22(3), pp. 181-185. (10.3109/16066359.2013.812203)
- Borrero, J. D., Yousafzai, S., Javed, U. and Page, K. L. 2014. Perceived value of social networking sites (SNS) in students' expressive participation in social movements. Journal of Research in Interactive Marketing 8(1), pp. 56-78. (10.1108/JRIM-03-2013-0015)
- Yani-De-Soriano, M. M., Javed, U. and Yousafzai, S. 2012. Can an industry be socially responsible if its products harm consumers? The case of online gambling. Journal of Business Ethics 110(4), pp. 481-497. (10.1007/s10551-012-1495-z)
- Foxall, G. R., Yani-De-Soriano, M. M., Yousafzai, S. and Javed, U. 2012. The role of neurophysiology, emotion and contingency in the explanation of consumer choice. In: Wells, V. K. and Foxall, G. R. eds. Handbook of Developments in Consumer Behaviour. Elgar Original Reference Cheltenham: Edward Elgar, pp. 461-522.
- Yousafzai, S. 2012. A literature review of theoretical models of Internet banking adoption at the individual level. Journal of Financial Services Marketing 17(3), pp. 215-226. (10.1057/fsm.2012.19)
- Yousafzai, S. 2012. Internet banking adaptation behavior. In: Yan, Z. ed. Encyclopedia of Cyber Behavior. Hershey, PA: IGI Global, pp. 489-502., (10.4018/978-1-4666-0315-8)
- Yousafzai, S. and Yani-De-Soriano, M. M. 2012. Understanding customer-specific factors underpinning internet banking adoption. International Journal of Bank Marketing 30(1), pp. 60-81. (10.1108/02652321211195703)
- Gillani, A., Yousafzai, S., Pallister, J. G. and Yani-De-Soriano, M. M. 2011. Consumer cynicism: an emergent phenomenon in fairtrade?. Presented at: Academy of Marketing Conference 2011: Marketing Fields Forever, Liverpool, UK, 5-7 July 2011.
- Yousafzai, S. 2011. A proposed model of the antecedents and the consequences of consumer scepticism towards fair trade. Presented at: 10th International Marketing Trends Conference, Paris, France, 20-22 January 2011.
- Yousafzai, S., Javed, U. and Yani-De-Soriano, M. M. 2010. Proposed model for understanding the psycho-social influences and negative outcomes of PIU and MMORPG addiction. Presented at: 15th International Business Information Management Association Conference, Cairo, Egypt, 6-7 November 2010.
- Yousafzai, S., Foxall, G. R. and Pallister, J. G. 2010. Explaining internet banking behavior: theory of reasoned action, theory of planned behavior, or technology acceptance model?. Journal of Applied Social Psychology 40(5), pp. 1172-1202. (10.1111/j.1559-1816.2010.00615.x)
- Moqbel, A. Y., Yani-De-Soriano, M. M. and Yousafzai, S. 2010. Mobile commerce use among UK mobile users. International Journal of Technology Diffusion 1(2), pp. 1-35. (10.4018/jtd.2010040101)
- Yousafzai, S. 2010. Why do certain individuals adopt new technologies whereas others don't? Exploring the role of technology readiness in internet banking adoption. Presented at: SAICON 2010: 2nd International Conference of AGBA South Asia Chapter, Bhurban, Pakistan, 21-23 July 2010.
- Yousafzai, S., Pallister, J. G. and Foxall, G. R. 2009. Multi-dimensional role of trust in Internet banking adoption. Service Industries Journal 29(5), pp. 591-605. (10.1080/02642060902719958)
- Yousafzai, S., Foxall, G. R. and Pallister, J. G. 2007. Technology acceptance: a meta-analysis of the TAM: Part 1. Journal of Modelling in Management 2(3), pp. 251-280. (10.1108/17465660710834453)
- Yousafzai, S., Foxall, G. R. and Pallister, J. G. 2007. Technology acceptance: a meta-analysis of the TAM: Part 2. Journal of Modelling in Management 2(3), pp. 281-304. (10.1108/17465660710834462)
- Yousafzai, S. 2006. A comparison of three models to explain internet banking behaviour. Presented at: 6th International Business Information Management Association (IBIMA) Conference, Bonn, Germany, 19-21 June 2006Managing Information in the Digital Economy: Issues & Solutions - Proceedings of the 6th International Business Information Management Association (IBIMA) Conference. pp. 751-759.
- Yousafzai, S. 2005. A meta-analytic review of the technology acceptance model. Presented at: 2nd International Conference on Innovations in Information Technology (IIT'05), Dubai, UAE, 26-28 September 2005.
- Aladawai, Z., Yousafzai, S. and Pallister, J. G. 2005. A proposed of electronic government adoption. Presented at: 2nd International Conference on Innovations in Information Technology (IIT'05), Dubai, UAE, 26-28 September 2005.
- Yousafzai, S., Pallister, J. G. and Foxall, G. R. 2005. Strategies for building and communicating trust in electronic banking: A field experiment. Psychology and Marketing 22(2), pp. 181-201. (10.1002/mar.20054)
- Yousafzai, S. 2005. Multi-dimensional role of trust in internet banking adoption. Presented at: 5th International Business Information Management Conference, Surrey, UK, 13-15 December 2005.
- Yousafzai, S. 2003. Exploring the customers' trust on e-banking websites. Presented at: The 2003 International Business Information Management Conference, Cairo, Egypt, 16-18 Dec 2003.
- Yousafzai, S., Pallister, J. G. and Foxall, G. R. 2003. A proposed model of e-trust for electronic banking. Technovation 23(11), pp. 847-860. (10.1016/S0166-4972(03)00130-5)
- Yousafzai, S. 2003. E-banking, a matter of trust: Strategic manipulation of trust building cues on website. Presented at: 2nd Workshop on Trust Within and Between Organisations, Amsterdam, The Netherlands, 23-24 October 2003.
- Yousafzai, S. 2003. The future of electronic banking in the UK: A consumer behavior perspective. Presented at: History of the Next Decade, Birmingham, UK, 7-12 July 2003.
- Yousafzai, S. 2003. The future of electronic banking in UK: A consumer behavior perspective. Presented at: Academy of Marketing Doctoral Colloquium, Birmingham, UK, 07-12 July 2003.
- Yousafzai, S. 2003. Strategies for building and communicating trust in e-banking. Presented at: 4th IBM eBusiness Conference, Guildford, UK, 09 December 2003.
Research
Primary research interests
- Women Entrepreneurship
- Entrepreneurship Education
- Institutional Theory and Entrepreneurial Performance
- Entrepreneurship for Disabled and Transgender
PhD supervision
Current Supervision as Primary Supervisor
- Shandana Sheikh - Women's Entrepreneurship (2nd Year)
- Adam Poole - Trust in Financial Decisions (ESRC funded) - Write-up Stage
Graduated as 1st Supervisor
- Dr. Ibrahim Alhidari - Monetary Donation Behaviour - 2014
- Dr. Nuradli Shah Bin Mohd - Islamic Credit Cards Customer Satisfaction - 2014
Graduated as 2nd and 3rd Supervisor
- Dr. Suhaer Younas - Work and life balance and employee well-being - 2016
- Dr. Juwaidah Sharifuddin – Halal Food Labelling - 2011
- Dr. Syadiyah Abdul Shukor – Fashion Branded Clothing - 2011
- Dr. Uzma Javed – Employee Well Being and Work Environment - 2010
- Dr. Zakia Al- Adawi – Citizen Acceptance of eGovenment - 2008
- Dr. Albert Alexander Krug – Consumer Behaviour - 2008
Biography
Qualifications
- Fellow of the Higher Education Academy (FHEA)
- PCUTL (2007) Postgraduate Certificate in University Teaching and Learning, Cardiff University, UK
- PhD (2005) in Internet Banking & Consumer Behaviour, Cardiff Business School, Cardiff University, UK. Title: "Internet Banking in the UK: A Customer Behaviour Perspective"
- Post-Graduate Diploma (2003) in Social Sciences Research Methods, Cardiff University, UK. Distinction
- MSc (2001) in Electronic Commerce, School of Mathematics & Information Systems, Coventry University, UK. Distinction
- MBA (2000) in Banking & Finance, 2nd specialization in Marketing, Preston University USA's affiliated Campus in Pakistan. GPA: 3.9/4.0
- BSc (1998) in Physics, Mathematics & Statistics from Balochistan University, Pakistan. 1st Class
Additional activities
- Presidential Award "Izaz-i-Sabqat" for Outstanding Academic Distinction in the year 2000, Awarded by President of Pakistan Winner, Cardiff Business School Doctoral Award Competition, Cardiff University 2003- 2005
- Best Paper Award, Academy of Marketing, Doctoral Colloquium, Aston University, Birmingham, UK, July, 2003.
- Best Paper Award, The 2003 International Business Information Management Conference, December, 2003, Cairo, Egypt.
- Best Paper Award, 4th IBM eBusiness Conference, December 9th, 2003, School of Management, University of Surrey, UK.
