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Dr Yue Tina Xu

Dr Yue Tina Xu

Senior Lecturer in International Business and Management

+44 (0)29 2087 4417
B08, Aberconway Building, Colum Road, Cathays, Cardiff, CF10 3EU
Available for postgraduate supervision



I am a Senior Lecturer in International Business and Management at the Marketing and Strategy Section of Cardiff Business School (CARBS). Before I joined CARBS in 2016, I was concurrent Visiting Scholar of Wolfson College at the University of Cambridge and Lecturer of International Business at the Hull University Business School in the UK.

My research focuses on emerging market multinational enterprises (EM-MNEs) looking at their strategies, capabilities, and impact in the process of global integration and competition. I explore questions such as how EM-MNEs form foreign entry strategies, build innovation capabilities, and to what extent institutions may shape the patterns of their outward foreign direct investment (OFDI).

I was a member of the EU-China Financial Services Co-operation Project and had a research internship in the China Banking Regulatory Commission (CBRC). Before embarking on an academic career, I was Project Manager at AVIC International Beijing Company Limited (AVIC INTL Beijing).


Education Qualifications – PhD, PGCHE, MRes, MBA, BA

  • PGCHE (Hull University Business School, UK)
  • PhD (Cranfield School of Management, UK) [Full Scholarship]
  • MRes (Cranfield School of Management, UK) [Full Scholarship]
  • MBA in Financial Studies (Nottingham Business School, UK)
  • BA (BUAA, Beijing, China)

Honours and awards

  • Emerald Best Paper Award presented at the 11th GMC conference (2015. 09): Du, J., Xu, Y., Voss, H. & Chang, X. R. (2015). ‘Internationalisation of Chinese firms: The moderating effect of production development experience’. The 11th International Symposium on Global Manufacturing and China, Zhejiang University, Hangzhou, China.
  • Emerald Best Paper Award presented at the 7th GMC conference (2011. 07): Chen, L., & Xu, Y. (2011). ‘Impact of political capital on knowledge-seeking ODI: The case of private entrepreneurs in Zhejiang sewing machine industry’. The 7th GMC International Symposium on the New Stage of Manufacturing in China: Outward FDI Upgrading and Strategy, School of Management of Zhejiang University, Hangzhou, China.  Also, Prof. Peter Buckley was invited the commentator for this paper at the World University Network (WUN) workshop on April 17, 2012.

Professional memberships

  • Academy of International Business (AIB)
  • Academy of Management (AOM)
  • International Association for Chinese Management Research (IACMR)
  • Strategic Management Society (SMS)
  • Chinese Economic Association UK (CEA UK)

Speaking engagements

[Selected conference presentations]

Xu, Y., Tang, L. L., Akamavi, K., & Wang, Z. (Invited panellist) (2016). ‘The impact of home government bargaining power: Evidence from China’s OFDI in Africa’. The 36th Strategic Management Society Annual Conference, Strategies that Move the World, Berlin, Germany.

Peng, X.M., Wu, D., Xu, Y., & Wu, X.B. (2016). ‘Global production networks and Chinese latecomer firm’s innovation performance: the mediating role of ambidextrous learning’. Local Context and Challenges of Innovation in China, Queen Mary, University of London, UK.

Xu, Y. (Invited Guest Discussant by CIBUL of Leeds University) (2016). Symposium on Chinese outward foreign direct investment (OFDI). The 7th International Association for Chinese Management Research (IACMR) Conference, Zheng Jiang University, Hangzhou, China.

Du, J., Xu, Y., Voss, H. & Chang, X. R. (2015). ‘Internationalisation of Chinese firms: The moderating effect of production development experience’. The 11th International Symposium on Global Manufacturing and China, Zhejiang University, Hangzhou, China.

Committees and reviewing

  • Board member and the Treasuer of the Chinese Economic Association UK (CEA UK) (2010-present)
  • Member of the organising committee of the Centre for China Business Research of Cardiff University (2018-present)
  • Ad-hoc reviewer for journals including Management and Organization Review, International Business Review, Technovation, etc.












Teaching commitment

    • I have over the year taught at Bachelors, Masters, MBA, Executive, and PhD level. I have taught Executive MBA courses in Singapore and Hong Kong for several years.
    • I have been the modular leader for: Global Business Issues, International Business and Firm Strategy, International Business, International Management, and Research Method.
    • Currently, I am the module leader of the MSc in Business Management programme teaching two core modules: Understanding Organisations and the Business Environment (BST710) and Strategic and Operational Decision Making (BST714).


    • Since 2018, I have been acting the Unfair Practice Coordinator (UPC) representing my section to examine, establish, and investigate students’ unfair practice cases.
    • Since 2017, I have been acting the tutor and supervisor of postgraduate research projects regularly. More than half of my supervisees achieved distinction results.

    Research Interests

      A central theme of my research is to identify and examine sources of competitive advantages of firms in global competition. I am passionate about developing theoretical understanding of the internationalisation behaviours characterised by EM-MNEs. My research findings provide practical insights for EM-MNEs on how to upgrade innovation capabilities, configure network attributes, interpret performance-feedback, and make temporal decisions. The research fieldworks and data cover various types of firms (e.g., state-owned, privately-owned, and family-owned), industries (manufacturing or service-based industries), and countries (from the least developed economies to the advanced economies). Recently, I started to explore the role of media, digital transformation, and eco-system in changing international business contexts that firms (from both emerging and advanced economies) inevitably respond to and interact with.

      Projects in progress

      • OFDI temporal behaviours and the impact on innovation performance
      • Performance-feedback and the impact on search behaviours in OFDI
      • Media discourse and the impact on corporate reputation in technology competition
      • Digital transformation and the internationalisation of financial institutions from EMs
      • Post-merger-acquisition integration and absorbing capacity of EM-MNEs

      Funding successes

      1) Scholarship from China Scholar Council (CSC) (2019-2023). This prestigious scholarship makes Anlan Zhang one of only two recipients of fully funded Research Excellence Scholarships at CARBS in 2019. Part of the assessment was based on a competitive research proposal that Anlan developed from his MBA dissertation under the supervision of Dr Yue Tina Xu.

      2) National Natural Science Foundation of China (NNSFC) (2017.01-2020.12): Co-Researcher, with a total grant of £59,400 working on the topic: A study of organisational legitimacy, technological resources, and localisation of innovation of emerging multinational enterprises.

      3) Research Grant from the Institute of Small Business and Entrepreneurship (ISBE), (2012.09 – 2014.03): Co-Researcher, with a total grant of £12,000 working on the topic: Networking, social capital, and SME internationalisation in a peripheral regional economy: Exploring the potential.

        Citizenship and engagement

        Since 2020, I have been acting the co-chair (also the co-founder) for the EMNC Focused Interest Group with Prof. Jean Jenkins and Dr Heike Doering. The forum aims to engage and provide scholarly support to doctoral candidates researching in the field of emerging economies across different Schools of the Cardiff University.

        Since 2019, I have been acting the member of organising committee for the Centre for China Business Research of Cardiff University. The Centre undertakes high quality research relating to accounting, finance and business issues in China running Special Issue Conferences regularly.


        PhD supervision

        I am interested in supervising PhD students in the areas of:

        • FDI and OFDI theories
        • MNE and EM-MNE theories
        • Institutional theory
        • Innovation, strategic asset-seeking, and absorption capacity
        • Foreign market entry strategy
        • Digital economy, eco-system, and innovation
        • Development policies of emerging markets (e.g., Central Asia, Africa, Latin America, EECs, South East Asia)
        • EU-China bi-lateral trade and investment
        • Internationalisation of banking, airline, energy, and high-tech industries

        Competitive applicants for the CARBS PhD Programme are welcome to approach me to discuss research interests with your background information (including your CV, personal statement, UG and PG certificates and transcripts, and developed research proposal).

        Current postgraduate researchers are:

          • Anlan Zhang (2019-2023), Supervised by Dr Yue Tina Xu and Prof. Matthew Robson
          • Qiwen Zhang (2019-2023), Supervised by Dr Yue Tina Xu, Carlar Edgley, and Prof. Jason Zezhong Xiao
          • Shaowen (Wendy) Wang (2021-2024): Supervised by Prof. Jonathan Morris, Prof. Rick Delbridge, and Dr Yue Tina Xu

          Past projects