Dr Rebecca Mardon

(she/her)

BA (Hons), PhD, FHEA

2023

• Mardon, R., Cocker, H. and Daunt, K. 2023. How social media influencers impact consumer collectives: An embeddedness perspective. Journal of Consumer Research 50(3), pp. 617-644. (10.1093/jcr/ucad003)
• Mardon, R., Denegri-Knott, J. and Molesworth, M. 2023. “Kind of Mine, Kind of Not”: Digital possessions and affordance misalignment. Journal of Consumer Research 50(2), pp. 255-281. (10.1093/jcr/ucac057)
• Mardon, R., Cocker, H. and Daunt, K. 2023. When parasocial relationships turn sour: Social media influencers, eroded and exploitative intimacies, and anti-fan communities. Journal of Marketing Management 39(11-12), pp. 1132-1162. (10.1080/0267257X.2022.2149609)
• Molesworth, M., Grigore, G. and Mardon, R. 2023. The psychosocial relational dynamics of rescuer platforms. Presented at: Consumer Culture Theory Conference, Lund, Sweden, 27 – 30 June 2023.
• Mardon, R., Maraj, V. and Bardhi, F. 2023. What’s mine isn’t necessarily yours: How digital technology affordances destabilise couples’ sharing practices. Presented at: Consumer Culture Theory Conference, Lund, Sweden, 27 – 30 June 2023.

2022

• Alkaffary, B., Koenig-Lewis, N., Bosangit, C. and Mardon, R. 2022. Psychological ownership in access-based services: The role of the virtual closet. Presented at: 12th SERVSIG Conference, Glasgow, UK, 16-18 June 2022.
• Mardon, R., Maraj, V. and Bardhi, F. 2022. What’s mine isn’t necessarily yours: How digital object affordances destabilise couples’ sharing practices. Presented at: 11th Interpretive Consumer Research Workshop, Liverpool, UK, 9 – 10 June 2022.

2021

• Cocker, H., Mardon, R. and Daunt, K. 2021. Social media influencers & transgressive celebrity endorsement in consumption community contexts. European Journal of Marketing 55(7), pp. 1841-1872. (10.1108/EJM-07-2019-0567)

2019

• Mardon, R., Denegri-Knott, J. and Molesworth, M. 2019. Possessing digital objects: Affordances and agency in Possession. Presented at: Consumer Culture Theory Conference, Montreal, QC, Canada, 17-19 July 2019.
• Mardon, R., Cocker, H. and Daunt, K. 2019. Community-embedded human brands and dysfunctional community role dynamics: A study of the YouTube beauty community. Presented at: Consumer Culture Theory Conference, Montreal, QC, Canada, 17-19 July 2019. pp. -.

2018

• Mardon, R. and Belk, R. 2018. Materializing digital collecting: an extended view of digital materiality. Marketing Theory 18(4), pp. 543-570. (10.1177/1470593118767725)
• Mardon, R., Molesworth, M. and Grigore, G. 2018. YouTube beauty gurus and the emotional labour of tribal entrepreneurship. Journal of Business Research 92, pp. 443-454. (10.1016/j.jbusres.2018.04.017)
• Mardon, R., Cocker, H. and Daunt, K. 2018. Constructing and commodifying the tribal celebrity: A dramaturgical perspective. Presented at: Academy of Marketing Conference, Stirling, Scotland, 2-5 July 2018.
• Lindgreen, A. et al. eds. 2018. Communicating corporate social responsibility in the digital era. Abingdon and New York: Routledge.

2017

• Watkins, R., Denegri-Knott, J. and Molesworth, M. 2017. A relational ontology of objects & possession. Presented at: 9th Interpretivist Consumer Research Workshop (ICR), Stockholm, Sweden, 26-29 April 2017.
• Watkins, R., Molesworth, M. and Grigore, G. 2017. Selling without selling out: YouTube beauty gurus & the emotional labour of tribal entrepreneurship. Presented at: 9th Interpretivist Consumer Research Workshop (ICR), Stockholm, Sweden, 26-29 April 2017.

2016

• Watkins, R. 2016. Actor-network theory, consumer-object relations and method assemblage: methodological reflections from a study of digital possessions. Presented at: Consumer Culture Theory Conference 2016, Lille, France, 6-9 July 2016.
• Watkins, R. and Belk, R. 2016. Collections and collecting in a digital age. Presented at: Consumer Culture Theory Conference 2016, Lille, France, 6-9 July 2016.
• Molesworth, M. and Watkins, R. 2016. Adult videogame consumption as individualised, episodic progress. Journal of Consumer Culture 16(2), pp. 510-530. (10.1177/1469540514528195)
• Molesworth, M., Watkins, R. D. and Denegri-Knott, J. 2016. Possession work on hosted digital consumption objects as consumer ensnarement. Journal of the Association for Consumer Research 1(2), pp. 246-261. (10.1086/685474)
• Watkins, R. D., Denegri-Knott, J. and Molesworth, M. 2016. The relationship between ownership and possession: observations from the context of digital virtual goods. Journal of Marketing Management 32(1-2), pp. 44-70. (10.1080/0267257X.2015.1089308)
• Watkins, R. 2016. Conceptualising the ontology of digital consumption objects. Presented at: Association for Consumer Research North American Conference 2015, New Orleans, LA, 1-4 October 2015 Presented at Diehl, K., Yoon, C. and Duluth, M. N. eds.Advances in Consumer Research – North American Conference Proceedings, Vol. 43. Association for Consumer Research pp. 275-276.
• Grigore, G., Molesworth, M. and Watkins, R. 2016. New corporate responsibilities in the digital economy. In: Corporate Social Responsibility in the Post-Financial Crisis Era. Palgrave, pp. 41-62.

2015

• Watkins, R., Sellen, A. and Lindley, S. E. 2015. Digital collections and digital collection practices. Presented at: SIGCHI Conference on Human Factors in Computing Systems, Seoul, Republic of Korea, 18 - 23 April, 2015Proceedings of the SIGCHI Conference on Human Factors in Computing Systems. New York: ACM pp. 3423-3432., (10.1145/2702123.2702380)
• Grigore, G., Molesworth, M. and Watkins, R. 2015. Conceptualising digital corporate social responsibility. Presented at: 4th International Conference on Social Responsibility, Ethics and Sustainable Business, Athens, 8-9 October 2015.

2014

• Watkins, R. 2014. Fragmented ownership and the fencing in of digital virtual possessions. Presented at: Connected Life, Oxford, 12 June 2014.

2013

• Watkins, R. and Molesworth, M. 2013. The biographies of digital goods. Presented at: Consumer Culture Theory, Tucson, Az, 13-16 June 2013.
• Watkins, R. and Molesworth, M. 2013. The ongoing exploitation of consumers' possession work via the permanent deferral of DVG ownership. Presented at: 7th Workshop on Interpretive Consumer Research, Brussells, 11 - 12 April 2013.

2012

• Denegri-Knott, J., Watkins, R. and Wood, J. 2012. Transforming digital virtual goods into meaningful possessions. In: Molesworth, M. and Denegri Knott, J. eds. Digital Virtual Consumption. Routledge Studies in Innovation, Organization and Technology Vol. 23. Oxford: Routledge, pp. 76-91.
• Watkins, R. and Molesworth, M. 2012. Attachment to digital virtual possessions in videogames. In: Belk, R. W., Scott, L. and Askegaard, S. eds. Research in Consumer Behaviour., Vol. 14. Bingley: Emerald Group Publishing, pp. 153-171.
• Watkins, R. and Molesworth, M. 2012. Attachment to digital virtual possessions in videogames. Presented at: Consumer Culture Theory Conference, Oxford, 16-19 August 2012.