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Professor Carolyn Strong

Professor Carolyn Strong

Professor of Marketing and Strategy

+44 (0)29 2087 5286
R07, Aberconway Building, Colum Road, Cathays, Cardiff, CF10 3EU


I am a  Professor of  Marketing and Strategy at Cardiff Business School  where I teach marketing with a focus on how marketing can contribute positively to society. I am a Cardiff Business School Public Value Engagement Fellow and an ASPECT Social Science Innovation Fellow.

I am Cardiff Business Schools Academic Director of Estates, a position which to date has successfully  implemented sustainability and circular economy  into  all of the Business Schools space development and refurbishment projects, in this role I am a nominated member of Cardiff University Health, Safety and Wellbeing Sub-Committee.  I am currently a  member of Cardiff Business School's Management Board.

I have published in Journal of Business Research, Marketing Letters, European Journal of Marketing and Journal of Advertising, among others. I have published an edited collection of ethical and social marketing contributions; and I am working on a new book of small business enterprise case studies.  I am the long standing  Editor-in-Chief  of the Journal of Strategic Marketing where I strive to support publications from established academics, and to encourage early career academics to develop their work from conception  to publication. I am Associate Editor for the Marketing track of Journal of Business Research.

 My research interests focus on sustainability and the positive contributions marketing can make to society, in particular local communities, social enterprise and  ecological approaches to business.



My qualifications include a PhD, an MBA, an MA and an undergraduate BA

Academic positions

Polytechnic of Wales / University of South Wales

University of Bath

Cardiff University

Recent Visiting fellowships

University of Porto, Portugal

American University of Sharjah, UAE













I  currently lead and deliver teaching on various undergraduate and  postgraduate programs. My teaching this academic year includes:

  • Entrepreneurship and Business Start-ups, Final Year UG Business Management

  • Biulding a Brand, Help to Grow Management Programme

Recent student recognition

“Having a project where we can use our skills was for me the perfect way for assessing us and having a live project where we have to bring awareness to something is also such a good idea. In addition, having a lecturer that has kids of the same age really helps as you can connect more, you know what we like and don’t like, you understand when we are hungover and don’t want to come to lectures, you know how to communicate efficiently which most lecturers do not and don’t bother with doing”

“All of my friends were jealous for not picking Marketing & Society after hearing the great projects, how we were being assessed, such a friendly nice lecturer, our several outings etc and wished they chose that instead of just another plain module”

"Just down to you as a lecturer played (in my opinion) a huge part in why we all enjoyed your class because although we were learning it was very chill and made us look forward to your class instead of just a boring slide show with 250 students, 0 interaction or disconnection from the lecture”

“Experiencing more hands-on learning through working with real businesses and taking regular trips has been invaluable to me and something I wish more modules included so this was definitely a highlight of the module. Also, the smaller size of the module is something I hadn't realized could have such a positive impact on my learning. Actually being able to get to know everyone as well as you as our module leader has really helped improve my experience”

“This module I found to be the most insightful and enjoyable lectures, the close group work was an extremely useful and great way to break students into a new module and with relevant tasks creating motivation and buzz for the subject”

“I just thought I would drop you a message as I got my results today, and I am delighted to say I have received a first class honours! I wanted to say thank you so so much for all of your support throughout my University experience, you truly have been my favourite lecturer!”

My current interests focus on the following topics

  • Marketing’s contribution to society and the community
  • Small business innovation
  • Cryptocurrency attitudes and behaviours


Past projects