Dr Carolyn Strong
Senior Lecturer in Marketing and Strategy
- Email:
- strongc@cardiff.ac.uk
- Telephone:
- +44 (0)29 2087 5286
- Location:
- R07, Aberconway Building, Colum Road, Cathays, Cardiff, CF10 3EU
- Available for postgraduate supervision
Dr. Carolyn Strong is a Senior Lecturer in Marketing at Cardiff Business School where she teaches post graduate marketing and ethical issues in marketing to under graduate students. She is BSc Business Management Programme Director. Dr Strong received her Ph.D from the University of Wales. She has published in Journal of Business Research, Marketing Letters, European Journal of Marketing and Journal of Advertising, among others. She is the Editor of the Journal of Strategic Marketing.
Qualifications
- PhD Cardiff University 2000
- MBA Cardiff University 1992
- MA Marketing, Bristol Polytechnic 1990
- BA Home Economics, Liverpool Polytechnic 1988
Honours and awards
Cardiff University Outstanding Contribution Award 2017
Academic positions
2014 - present: Senior Lecturer in Marketing and Strategy, Cardiff University
2007 - 2014 - Senior Lecturer in Marketing, University of Bath
BSc Business Management Programme Director
MBA – Marketing
BSc Business Management – Year 2 Marketing and Society
MBA Dissertation supervisor
Current Reseach interests
- Social Enterprise
- Small business marketing strategy
- Consumer behaviour
- Public value
Recent publications
Martin, B, and C Strong, 2017. The trustworthy brand: effects of conclusion explicitness and persuasion awareness on consumer judgments, Marketing Letters, 1-13.
Strong, C. and B. Martin, 2014. Effects of perspective taking and entitlement on consumers . Journal of Business Research 67 (9), 1817-1823.
Strong, C. and R. Bayliss, L. McGiven, 2017. Communication Apprehension in the large lecture teaching environment: An Information Technology Intervention. ABS Learning and Teaching Experience Conference.