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Dr Carolyn Strong

Dr Carolyn Strong

Senior Lecturer in Marketing and Strategy

Cardiff Business School

+44 (0)29 2087 5286
R07, Aberconway Building, Colum Road, Cathays, Cardiff, CF10 3EU
Available for postgraduate supervision

Dr. Carolyn Strong is a Senior Lecturer in Marketing at Cardiff Business School  where she teaches post graduate marketing and ethical issues in marketing to under graduate students. She is BSc Business Management Programme Director. Dr Strong received her Ph.D from the University of Wales. She has published in Journal of Business Research, Marketing Letters, European Journal of Marketing and Journal of Advertising, among others. She is the Editor of the Journal of Strategic Marketing.


  • PhD Cardiff University 2000
  • MBA Cardiff University 1992
  • MA Marketing, Bristol Polytechnic 1990
  • BA Home Economics, Liverpool Polytechnic 1988


Honours and awards

Cardiff University Outstanding Contribution Award 2017

Academic positions

2014 - present: Senior Lecturer in Marketing and Strategy, Cardiff University

2007 - 2014 - Senior Lecturer in Marketing, University of Bath

BSc Business Management Programme Director

MBA – Marketing

BSc Business Management – Year 2 Marketing and Society

MBA Dissertation supervisor

Current Reseach interests

  • Social Enterprise
  • Small business marketing strategy
  • Consumer behaviour
  • Public value

Recent publications

Martin, B, and C Strong, 2017. The trustworthy brand: effects of conclusion explicitness and persuasion awareness on consumer judgments, Marketing Letters, 1-13.

Strong, C. and  B. Martin, 2014. Effects of perspective taking and entitlement on consumers . Journal of Business Research 67 (9), 1817-1823.

Strong, C. and R. Bayliss, L. McGiven, 2017. Communication Apprehension in the large lecture teaching environment: An Information Technology Intervention. ABS Learning and Teaching Experience Conference.