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Dr Carolyn Strong

Dr Carolyn Strong

Reader in Marketing and Strategy

Cardiff Business School

+44 (0)29 2087 5286
R07, Aberconway Building, Colum Road, Cathays, Cardiff, CF10 3EU
Available for postgraduate supervision


Dr. Carolyn Strong is a Reader in Marketing at Cardiff Business School  where she teaches ethical and social issues in marketing. She is BSc Business Management Programme Director and a Public Value Engagement Fellow. Dr Strong received her Ph.D from the University of Wales. She has published in Journal of Business Research, Marketing Letters, European Journal of Marketing and Journal of Advertising, among others. She is the Chief Editor of the Journal of Strategic Marketing.



  • PhD University of Wales 2000
  • MBA University of Wales 1992
  • MA Marketing, Bristol Polytechnic 1990
  • BA Home Economics, Liverpool Polytechnic 1988

Honours and awards

Cardiff University Outstanding Contribution Award 2019

Cardiff University Outstanding Contribution Award 2017

Cardiff University Outstanding Contribution Award 2015

University of Bath Outstanding Contribution Award 2011

Professional memberships

British Academy of Management

Academy of Marketing

Academic positions

  • 2019 - present Reader in Marketing, Cardiff University
  • 2017 - 2019 Senior Lecturer in Marketing, Cardiff University
  • 2014- 2017 Lecturer in Marketing, Cardiff University
  • 2007 - 2014  Senior Lecturer in Marketing, University of Bath
  • 1994 - 2007 Lecturer in Marketing, Cardiff University
  • 1991 - 1994 Lecturer in Marketing, Polytechnic of Wales (University of South Wales)

Speaking engagements

ERASMUS funded teaching and research exhange, Faculdade de Economia da Universidade do Porto, April 2018 and  2019.

Greg Lavery (Rype Office) and Carolyn Strong, How the Circular Economy can help universities save money, reduce greenhouse gas emissions and avoid waste. EAUC Manchester June 2019.

Invited keynote speaker, Teaching Brand Ethics and Meet the Editor session at the 10th International Research Meeting in Business and Management,  Nice July  2019.

Visiting Fellow American Unviersity of Sharjah, UAE, Novmeber 2019

Committees and reviewing

Editor - Journal of Strategic Marketing

Chair and academic lead -  Cardiff Business School Estates Strategy  Committee






  • BSc Business Management Programme Director
  • BSc Business Management – Year 2 Marketing and Society
  • PhD and post graduate dissertation supervisor

Current Reseach interests

  • Social Enterprise
  • Marketing in the community
  • Public value engagement

Recent publications

Strong, C and B. Martin et al (2019) Why do Consumers research their Ancestry? Do self uncertainty and the need for closure influence consumer's involvement in ancestral products? Journal of Business Research. 99. pp 332-337.

Martin, B, and C Strong, 2017. The trustworthy brand: effects of conclusion explicitness and persuasion awareness on consumer judgments, Marketing Letters, 1-13.

Strong, C. and  B. Martin, 2014. Effects of perspective taking and entitlement on consumers . Journal of Business Research 67 (9), 1817-1823.

Strong, C. and R. Bayliss, L. McGiven, 2017. Communication Apprehension in the large lecture teaching environment: An Information Technology Intervention. ABS Learning and Teaching Experience Conference.

Lavery, G. and C. Strong. How the Circular Economy can help universities save money, reduce GHG emissions & avoid waste? The Alliance of Sustainable Leadership in Education Conference 2019.

Marketing Keynote speaker on Brands and Ethics , 10th International Research Meeting in Business and Management. Ipag, Nice, 2019.

Areas of expertise