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Dr Stephanie Slater

Reader in Marketing, Strategy and Business

Cardiff Business School

Email:
slaters@cardiff.ac.uk
Telephone:
+44 (0)29 2087 6949
Location:
S28, Aberconway Building, Colum Road, Cathays, Cardiff, CF10 3EU
Available for postgraduate supervision

Dr. Stephanie Slater is a Reader in International Marketing and Strategy at Cardiff Business School. Informed by an international career in industry including in Asia, her research focuses on the influence of culture on international marketing and strategy. Her current research seeks to develop an understanding of how societies work through a critical analysis of management and consumption practices. A committed teacher, she is also engaged in projects that explore pedagogy and learning style in East/West settings. Her research has been published in leading marketing and management journals, including: Business History, International Marketing Review, International Business Review, Journal of Business Research, Management Decisions, and the Journal of Marketing Management.

Dr Slater served as Associate Editor of the Journal of Marketing Management and has co-edited two special issues in International Marketing Review. She is a member of three Editorial Review Boards and is a member of the ESRC Peer Review College.

Dr Slater served as Associate Editor of the Journal of Marketing Management from 2010-2017. She has co-edited special issues on ‘Globalisation and regionalisation’ and ‘Methodological issues in cross-cultural research’ in the International Marketing Review. Dr Slater is a current member of the Editorial Review Boards of International Marketing Review (IMR), Journal of Business Research and Journal of Market Management (JMM). She has served as track chair for both the Academy of Marketing Science and the European Marketing Academy Conference. Since 2012 she has been an invited member of the Economic and Social Research Council, ESRC Peer Review College.

ESRC Peer Review College

Member of the ESRC Peer Review College

Editorial work

Dr Slater has extensive editorial experience.

  • Associate Editor of the Journal of Marketing Management from 2010 to 2017
  • Co-Guest Editor, with Andriopoulos., C. (2013), for the special issue: “Emerging perspectives in qualitative research in international marketing”, International Marketing Review.
  • Co-Guest Editor, with Paliwoda., S.  (2009), for the special issue: “Globalisation and Regionalisation”, International Marketing Review.

Editorial board member for:

  • Journal of Marketing Management,
  • International Marketing Review
  • Journal of Business Research

She also serves as an ad-hoc journal reviewer for a range of journals including:

  • British Journal of Management
  • California Management Review
  • Journal of International Marketing
  • Journal of Business Research
  • International Business Review

Memberships

  • Member of the Academy of Marketing Science
  • Member of the British Academy of Management
  • Member of European Marketing Academy Conference

2019

2017

2015

2013

2012

2011

2010

2009

2008

2007

2006

Teaching commitments

Dr. Slater is a committed and enthusiastic teacher, who uses a range of innovative delivery methods. She has experience of teaching postgraduate and undergraduate students. Her current teaching includes:

  • Global Marketing Strategy (MBA Module Co-ordinator)
  • International Marketing (MSc Strategic Marketing, Module Co-ordinator)
  • International Marketing (MSc International Management, Module Co-ordinator)
  • CUROP projects as part of the CESI Summer Work Placement Scheme
  • MSc Project Dissertations
  • MBA Project Dissertations
  • Doctoral Supervision

Primary research interests

  • Asian management practice;
  • Social innovations in emerging markets and in minority/majority groups;
  • Social capital and workforce identity in Asia;
  • Strategy, culture and Japanese management style;
  • Cultural transferability and identity outside the country-of-origin

PhD supervision research interests

  • Identity, culture and consumption in emerging markets;
  • Asian settings verses western paradigms;
  • Cross-cultural understanding and behaviour in minority/majority groups;
  • Emerging markets and cultural transferability and identity outside the country-of-origin.

Research projects

Transforming learning through cross-cultural understanding: This project focuses on exploring how mixed approaches to learning can be adapted to enhance the student experience in the classroom

The changing face of Japanese management: This project focuses on the ways Japanese firms are adapting to competition from Asia, utilising new and old paradigms of work practice and management thinking.

Culture, power and strategy in Asia: This research explores the role of culture in informing strategic management decisions in Asia, comparing how culture, social capital, power and organisational change has occurred and is occurring in emerging and established economies.

Minority groups: This project explores the social innovations that can be brought about by understanding culture and power within minority groups. Exploring social innovation in “in-group”/“out-group” settings.

Selected publications

Jamal, A, Yacoob, A, Bartikowskia, B, and Slater, S.  “Motivations to donate: Exploring the role of religious self in charitable donations”. (Forthcoming). Journal of Business Research.

Umemura, M. and Slater, S. (2017), “Reaching for global in the Japanese cosmetic industry, 1951-2015: The case of Shiseido”, Business History, Volume. 59, Issue 6, pp 877–903.

Davies, F. and Slater, S. (2015), “Unpacking celebrity brands through unpaid market communications”, Journal of Marketing Management, Volume 31, Issue 5/6. pp. 665-684

Andriopoulos, C. and Slater, S. (2013), “Qualitative research in international marketing: Two decades of progress”, International Marketing Review. 30(4), pp.384-412.

Slater, S. (2012), "Marketing Management in Japan" in Paliwoda S., Andrews T., Chen J. Marketing Management in Asia, Routledge, London. pp.78-100.

Slater, S. and Robson, M.J. (2012), “Social Capital in Japanese–Western Alliances: Understanding Cultural Effects”, International Marketing Review, 29(1). pp6-23.

Slater, S. and Robson, M.J. (2012), “Cultural interpretations of destructive acts and trust in Japanese supply channel relationships”.  International Business Review, 21(3), pp357-368.

I am interested in supervising PhD students in the areas of:

  • Identity, culture and consumption in emerging markets;
  • Asian settings verses western paradigms;
  • Cross-cultural understanding and behaviour in minority/majority groups;
  • Emerging markets and cultural transferability and identity outside the country-of-origin