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Dr Rebecca Scott

Dr Rebecca Scott

Lecturer in Marketing

Cardiff Business School

+44 29 2087 6950
+44 29 2087 4419
Q28, Aberconway Building, Colum Road, Cathays, Cardiff, CF10 3EU

My research focuses on the social and cultural aspects of marketing. Using ethnographic approaches, I am specifically interested in areas of experiential consumption, multisensory consumption and the body. In January 2016 I joined Cardiff University as a Lecturer in Marketing and Strategy. For the period 2014-2016 I was an Assistant Visiting Professor in Marketing at the University of Arizona. I completed my PhD at UNSW in Sydney Australia and prior to that my BSc in Business Administration at the University of Bath. My professional experience includes: Industry Analyst for Google (London), Ethnographic Researcher for Ogilvy (Sydney), Sales and Marketing for Toyota (Bath) and Junior Publicist of luxury consumer goods for Mission Media (London).


  • PhD (Marketing), University of New South Wales, Australian School of Business, February 2015
  • BSc Business Administration, University of Bath, School of Management, 1st class Honours, May 2009

Editorial work

Reviewer - Consumption Markets & Culture

Book Review: Covered in Ink:  Tattoos, Women and the Politics of the Body, by Beverly Yuen Thompson, New York University Press, 2015, pp 207 (hard back) ISBN-978-0-8147-6000.

Book Mention: Christopher Lovelock, Paul Patterson and Jochen Wirtz, Services Marketing 6e (2015), A South-East Asian and Australian Perspective

Media contributions


The Atlantic.

The BBC UK news page

The Sun:

The Daily Mail:

Men’s Fitness:

La Stampa:

The Independent, 15.3.17.

The Metro, 15.3.17.

The Arizona Republic, Marketing Sense:  How Retailers Use 5 Senses to Appeal to Customers, 16. 4.15


Futurity homepage:

Yorkshire Post homepage:

Home BT:

Express & Star:

Belfast Telegraph:

Shropshire Star:

NY Mag:

La Stampa:

Times Live:


WAMC Northeast Public Radio in Albany, New York, a two and a half minute segment called The Academic Minute

SiriusXM Satellite Radio's Business Radio Powered by the Wharton School, 20 minute interview.

Talk Radio Europe, The Lifestyles Show, 24th August 2017,


Channel News Asia (Future Forward)

Leisure In The Future | | Channel NewsAsia

Honours and awards

  • UNSW Tuition Fee Scholarship (2011)
  • UNSW Postgraduate Research Student Support Scheme (2012)
  • UNSW Postgraduate Research Student Support Scheme (2013)

Professional memberships

  • Association of Consumer Research
  • Consumer Culture Theory
  • Anthrodesign

Academic positions

2011 - 2014 Postdoctural Research Candidate, Australian School of Business, University of New South Wales

2014 - 2015 Assistant Visiting Professor of Marketing, Eller College of Management, University of Arizona

2015 - Present: Marketing Lecturer, Cardiff Univerity

Speaking engagements

2017 - Present: Business Management Open Day Speaker, Cardiff University




Teaching commitments

  • BST212 Ethnographic Methods
  • BS3742 Services Marketing
  • BS1528 Marketing
  • BS3727 Entrepreneurship and Small Business Development
  • BS0510 Business Studies
  • BST194 New Venture Plan

Primary research interests

  • Ethnographic/Qualitative Methods
  • Experiential Marketing
  • Embodied Consumption
  • Multisensory Consumption
  • Consumer Research

Academic Research Projects

  • Spaces and Places of Exception
  • Commodifying Bodies: The Case of Deceased Donor Families
  • Masochistic Mythmaking

Industry Research Projects

Ogilvy, Sydney, Australia, Ethnographic Research Assistant, January 2011 – March 2011

Ethnographic Research Inc, Sydney, Australia, Ethnographic Research Assistant, April 2011 – May 2011

Conference Presentations

Scott, R. and Uncles, M. (July 2017). Bringing Sensory Anthropology to Consumer Research, Consumer Culture Theory Conference, Anaheim, USA

Scott, R and Warren, S. (April 2017). Commodifying bodies: the case of deceased donor families, Interpretive Consumer Research Conference, Stockholm, Sweden

Scott, R., Cayla. J., Cova, B., Canniford, R., Hill, T., Firat, F., and Valtonen, A. (July 2014). Reclaiming the body in consumer research. Special Session, Consumer Culture Theory Conference, Helsinki, Finland

Scott, R. (July 2013). Studying sensory stimulation in the field. Paper, Consumer Culture Theory Conference, Tucson, USA

Scott, R. and Uncles, M. (2013), The Making of Masochistic Myths, ANZMAC, Auckland, New Zealand

Scott, R. (July 2012). Showing they’ve got life: An investigation into the masochistic consumer, Consumer Culture Theory Conference, Oxford, UK

Scott, R. (December 2010). The Good Life, ANZMAC, Perth, Australia

External profiles