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Dr Anthony Samuel

Dr Anthony Samuel

Senior Lecturer in Marketing and Strategy

Cardiff Business School

Email
samuela3@cardiff.ac.uk
Telephone
+44 (0)29 20874410
Campuses
B16, Aberconway Building, Colum Road, Cathays, Cardiff, CF10 3EU

Anthony has been lecturing in the University sector for the past 15 years and before joining Cardiff University was previously a Senior lecturer in Marketing and Business Ethics at the University of South Wales and The University of Wales Trinity Saint David.

Anthony is presently course lead for year 2 Business and Management Undergraduate students and teaches on the following modules:

  • BST141 Strategic Marketing Management
  • BST190 Innovation Management

Qualifications

  • PhD (Cardiff University)
  • MBA (Lincoln University)
  • BA (Hons) Business Enterprise (Wolverhampton University)
  • Certificate of Higher and Further Education (Cardiff University)

Media contributions

ITV News: Commentary on the decline of British Home Stores (BHS) 25th April 2016

Honours and awards

  • WISERD: ESRC Event fund, (2016) ‘Understanding Social Enterprise scale up’, £3,000.
  • University of South Wales Research Institute (2015) ‘Publication grant’, £5,000.
  • Early Stage Development Fund (2013) Welsh Government Centre of Excellence in Ceramics feasibility study, £6,000
  • European (INTERREG) (2011/ 2013) ‘RE:ACT project: Empowering communities sense of place’, £424,664
  • European (Leonardo) (2010 / 2012) ‘Hercules project: social media marketing for tourism’, £242,821
  • Welsh Assembly Government (2008/2010) ‘Greening Business’, £37,484

Professional memberships

  • Fellow and Chartered Marketer (Chartered Institute of Marketing)
  • Macromarketing Society
  • Fellow of the Higher Education Academy

2020

2019

2018

2017

2016

2015

2012

2011

Research interests

Anthony’s qualitative research (Grounded Theory) in marketing systems and dynamics encompasses a cross disciplinary perspective on sustainable and ethical consumption. His areas of interest are

  • Grounded Theory,
  • Fair Trade Marketing,
  • Place Marketing,
  • Ethical / Sustainable Consumption and Consumer Behaviour
  • Social enterprise.

Images

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