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Dr Anthony Samuel

Dr Anthony Samuel

Senior Lecturer in Marketing and Strategy

Cardiff Business School

Email
samuela3@cardiff.ac.uk
Telephone
+44 (0)29 20874410
Campuses
B16, Aberconway Building, Colum Road, Cathays, Cardiff, CF10 3EU

Overview

Dr Anthony Samuel has a PhD from Cardiff University Business School and his multidisciplinary research navigates the complex interfaces between place management/ marketing, social enterprises, sustainable business practices and ethical consumption. Anthony sits on the Editorial Board of The Journal of Macromarketing, and his work has been published in a number of leading journals including; The Journal of Business Ethics, The European Journal of Marketing, Tourism Management, The Journal of Consumer Behaviour, Local Economy, Computers and Human Behaviour, Technological Forecasting and Social Change and the Journal of Macromarketing.

Recently Anthony’s research has concentrated heavily on responsible, ethical  and sustainable  business practices. He has spent several years working alongside and researching the ethics of Forest Green Rovers Football Club (The Worlds Greenest Football Club). Working closely with the Welsh Cooperative Centre Anthony has also helped develop support initiatives and policy advise for Social Enterprises development in the South Wales region. Recent published work has also considered the impact of programmatic technologies and brand communities on young consumers, marketers and society.

Anthony is presently the Course Director for the MSc Business Strategy and Entrepreneurship programme and teaches Marketing on the Business School’s Executive MBA course and Innovation Management on the MSc programme.

 

 

Biography

Qualifications

  • PhD (Cardiff University)
  • MBA (Lincoln University)
  • BA (Hons) Business Enterprise (Wolverhampton University)
  • Certificate of Higher and Further Education (Cardiff University)

Media contributions

ITV News: Commentary on the decline of British Home Stores (BHS) 25th April 2016

Honours and awards

  • WISERD: ESRC Event fund, (2016) ‘Understanding Social Enterprise scale up’, £3,000.
  • University of South Wales Research Institute (2015) ‘Publication grant’, £5,000.
  • Early Stage Development Fund (2013) Welsh Government Centre of Excellence in Ceramics feasibility study, £6,000
  • European (INTERREG) (2011/ 2013) ‘RE:ACT project: Empowering communities sense of place’, £424,664
  • European (Leonardo) (2010 / 2012) ‘Hercules project: social media marketing for tourism’, £242,821
  • Welsh Assembly Government (2008/2010) ‘Greening Business’, £37,484

Professional memberships

  • Fellow and Chartered Marketer (Chartered Institute of Marketing)
  • Macromarketing Society
  • Fellow of the Higher Education Academy

Publications

2021

2020

2019

2018

2017

2016

2015

2012

2011

Teaching

Anthony is presently the Course Director for the MSc Business Strategy and Entrepreneurship programme and teaches Marketing on the Business School’s Executive MBA course and Innovation Management on the MSc programme.

 

 

Research interests

Anthony's multidisciplinary research navigates the complex interfaces between place management/ marketing, social enterprises, sustainable business practices and ethical consumption. Recently his research has concentrated heavily on responsible, ethical  and sustainable  business practices. He has spent several years working alongside and researching the ethics of Forest Green Rovers Football Club (The Worlds Greenest Football Club). Recent published work has also considered the impact of Covid 19 imunity testing in an SME,  programmatic technologies and its impact upon consumers, marketers and society and the responsibilities of brand community development amoung young consumers.