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Dr Eleri Rosier

Dr Eleri Rosier

Reader in Marketing and Strategy

Cardiff Business School

+44 (0)29 2087 6479
E05, Aberconway Building, Colum Road, Cathays, Cardiff, CF10 3EU
Welsh speaking
Media commentator


I am a Reader in Marketing and Strategy at Cardiff Business School, Cardiff University, a Member of the Chartered Institute of Marketing, a Senior Fellow of the Higher Education Academy and an Association of Business Schools Certified Management & Business Educator.

I'm the Director of Postgraduate Recruitment and Admissions for Cardiff Business School and the Programme Director for MSc Strategic Marketing. I am the Chair of the Coleg Cymraeg Cenedlaethol Business Panel and a contributor for Coleg Cymraeg's Digital Learning Materials scheme.

My main research interests include; strategy process, strategy implementation, mid-level marketing managers, as well as blended learning and bilingual teaching in HE. Previously, my work has appeared in the European Journal of Marketing, Industrial Marketing Management, the Journal of Strategic Marketing and the Journal of Euromarketing. Before joining Cardiff Business School, I gained industrial experience in the marketing and event management industry and also have extensive experience in promotion marketing as well as assisting small and charitable organisations on marketing planning and fundraising.



  • Leadership Foundation for Higher Education Aurora Programme, 2015
  • Fellow of the Higher Education Academy (FHEA), 2014
  • Postgraduate Certificate in University Learning and Teaching (PCUTL): Module 1-3 Cardiff University, 2014
  • PhD: "Mid-Level Marketing Managers and Marketing Strategy Implementation Effectiveness: An Empirical Study from the Guided Evolution Perspective", 2002, University of Wales, Aberystwyth
  • MBA: Cardiff Business School, 1999
  • LLB: (Joint Hons) Law and Politics, Cardiff University, 1997

Honours and awards

  • Winner CARBS Teaching Excellence Award for Feedback 2015

Professional memberships

  • Chartered Institute of Marketing Membership 2010 +



  • MacNiven, al. 2021. Covid-19 the saviour of the lecture. Presented at: British Academy of Management Teaching & Learning (MKE) Conference 2021, Virtual, 23 June 2021.
  • MacNiven, al. 2021. Let's keep the lecture alive. Presented at: Centre for Education Support and Innovation (CESI) Learning and Teaching Conference 2021, Virtual, 01-02 July 2021.










Teaching commitments

  • MSc Strategic Marketing – Programme Director
  • MSc Strategic Marketing– Strategic Marketing Management
  • MSc Strategic Marketing – Marketing Project
  • BSc Business Management – Year 2 Marketing and Strategy

Primary research interests

  • Strategy process
  • Strategy implementation
  • Mid-level marketing managers
  • Blended learning
  • Bilingual teaching in HE

Areas of expertise