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Professor Eleri Rosier

Professor Eleri Rosier

Professor of Marketing and Strategy

Cardiff Business School

Email
rosiere@cardiff.ac.uk
Telephone
+44 (0)29 2087 6479
Campuses
E05, Aberconway Building, Colum Road, Cathays, Cardiff, CF10 3EU
Welsh speaking
Comment
Media commentator
Users
Available for postgraduate supervision

Overview

I am a Professor of Marketing and Strategy at Cardiff Business School, Cardiff University, a Member of the Chartered Institute of Marketing, a Senior Fellow of the Higher Education Academy and an Association of Business Schools Certified Management & Business Educator.

I'm the Director of Postgraduate Recruitment and Admissions for Cardiff Business School and the Programme Director for MSc Strategic Marketing. I am the Chair of the Coleg Cymraeg Cenedlaethol Business Panel and a contributor for Coleg Cymraeg's Digital Learning Materials scheme.

My main research interests include; strategy process, strategy implementation, mid-level marketing managers, as well as blended learning and bilingual teaching in HE. Previously, my work has appeared in the European Journal of Marketing, Industrial Marketing Management, the Journal of Strategic Marketing and the Journal of Euromarketing. Before joining Cardiff Business School, I gained industrial experience in the marketing and event management industry and also have extensive experience in promotion marketing as well as assisting small and charitable organisations on marketing planning and fundraising.

Biography

I am a Professor of Marketing and Strategy at Cardiff Business School, Cardiff University, a Member of the Chartered Institute of Marketing, a Senior Fellow of the Higher Education Academy and an Association of Business Schools Certified Management & Business Educator.

I'm the Director of Postgraduate Recruitment and Admissions for Cardiff Business School and the Programme Director for MSc Strategic Marketing. I am the Chair of the Coleg Cymraeg Cenedlaethol Business Panel and a contributor for Coleg Cymraeg's Digital Learning Materials scheme.

My main research interests include; strategy process, strategy implementation, mid-level marketing managers, as well as blended learning and bilingual teaching in HE. Previously, my work has appeared in the European Journal of Marketing, Industrial Marketing Management, the Journal of Strategic Marketing and the Journal of Euromarketing. Before joining Cardiff Business School, I gained industrial experience in the marketing and event management industry and also have extensive experience in promotion marketing as well as assisting small and charitable organisations on marketing planning and fundraising.

Honours and awards

  • Winner CARBS Teaching Excellence Award for Feedback 2015

Professional memberships

  • Chartered Institute of Marketing Membership 2010 +

Publications

2021

2019

2018

2011

2010

2007

2006

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2004

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Teaching

I currently deliver and coordinate teaching on various undergraduate (BSc) postgraduate (MSc) and executive programs. My primary teaching includes

  • MSc Strategic Marketing – Programme Director
  • MSc Strategic Marketing – Marketing Project/Internship
  • BSc Business Management – Year 2 Marketing and Strategy
  • Help to Grow Scheme

My research focuses on the following topics:

Strategy process

Strategy implementation

Mid-level marketing managers

Blended learning

Bilingual teaching in HE

I have published on these topics in academic journals a As an example, my research has appeared in the European Journal of MarketingIndustrial Marketing Management, the Journal of Strategic Marketing and the Journal of Euromarketing.

Supervision