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Professor Robert Morgan

Professor Robert Morgan

Sir Julian Hodge Professor of Marketing & Strategy

Cardiff Business School

+44 (0)29 2087 0001
B23, Aberconway Building, Colum Road, Cathays, Cardiff, CF10 3EU


  • Harvard Business School, PCL
  • INSEAD, Visiting Scholar
  • Cardiff University, PhD
  • Cardiff University, BSc (Econ)

Additional activities


  • Thought Leader to BT plc with responsibility for drafting white papers on the changing information communications technology industry.
  • Advisor on Export Promotion Policy to the Department of Trade and Industry; H.M. Treasury; Foreign and Commonwealth Office.
  • Clients include: The European Commission; Welsh Development Agency; The Environment Agency; BBC; S4C; Siemens; BT plc; Snow and Company (Management Consultants); PWC; Barclays Plc.

Professional Leadership and Memberships

  • Chartered Marketer and Fellow of the: Chartered Institute of Marketing; Academy of Marketing Science; Higher Education Academy
  • Member of the: American Marketing Association; Strategic Management Society; European Marketing Academy; Academy of Marketing; British Academy of Management; Institute of Directors
  • Academic Liaison Board Member of the CMO (Chief Marketing Officer) Council Academy of Marketing Research Committee—Founding Member
  • Editorial Advisory Board member of seven international journals
  • Current External Examinerships: Lancaster School of Management and Warwick Business School
  • Visiting Professor of Strategic Marketing at ALBA Graduate Business School (Athens Laboratory of Business Administration)
We are currently unable to retrieve the list of publications. Visit our institutional repository.

Teaching commitments

  • Advances in Strategic Management (MBA)
  • Marketing & Strategy Theory (MSc Strategic Marketing)
  • Marketing Plan (MSc Strategic Marketing)
  • Dissertation committee chair to five doctoral students

PhD supervision research interests

  • International strategy
  • Knowledge and learning
  • Marketing strategy
  • New product development and innovation