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Dr Yiannis Kouropalatis

Dr Yiannis Kouropalatis

Lecturer in Marketing and Strategy

+44 (0)29 208 76845
B12, Aberconway Building, Colum Road, Cathays, Cardiff, CF10 3EU


Dr Yiannis Kouropalatis joined Cardiff Business School at Cardiff University in September 2008 as a lecturer in marketing and strategy. Prior to this appointment and since October 2005, he was employed by Cardiff Business School at Cardiff University as a research associate and more recently as a lecturer in marketing by the University of Surrey.

Yiannis' academic experience follows and builds on his prior international management consulting career. He has worked in international environments including over 4 years as a management consultant for PA Consulting Group (UK), Logica UK Ltd and KANTOR Management Consultants (Athens – Greece). As part of his management consulting engagements, he led board level strategic development, change and turnaround projects for large multinationals in the UK, Greece, France and the Balkans.

His consulting portfolio includes clients such as BP (IT strategy development), AstraZeneca (Global resource forecasting), Eurobank (Strategic IT development in the Balkans), UBS (On-line private banking re-deployment strategy), COLT Telecoms (European network management), etc. Prior to his management consulting appointments and following his graduation from Sussex University, he gained industrial experience in the microelectronics design and production industry (3 years) before moving to the Strategy consulting sector.

Yiannis holds a PhD (2010) from Cardiff Business School, a BEng (1996), a PhD (2000) from Sussex University as well as an MBA (2002) from ALBA (Athens Laboratory of Business Administration). His current research activities include projects in the areas of peripheral vision based strategy, strategic competitive reasoning, organisational perception, strategic innovation and antecedents of strategic orientations.



  • 2010 - PhD Strategic management (Cardiff Business School, Cardiff University) Thesis Title: "Joint effects of focal and peripheral vision in organisations: An integrative systems perspective"
  • 2006 - Certificate Basic Counselling Skills I & II (Cardiff University)
  • 2006 - Certificate (Hons) Exploring Psychology (Open University)
  • 2003 - MBA (Hons) ALBA (Athens Laboratory of Business Administration)
  • 2001 - DPhil VLSI & Computer Graphics (University of Sussex, Engineering) Thesis Title: "Texture Mapping Acceleration using Cache Memories"
  • 1996 - BEng (Hons) Electronic Engineering (University of Sussex, Electronic Engineering)













Teaching commitments

  • BSc Business Management: Buyer Behaviour (Undergraduate, level 2)
  • BSc Business Management: Marketing Decision Making (Undergraduate, level 3), Module leader
  • BSc Business Management: Marketing Research (Undergraduate, level 2)

Research interests

  • Organisational environment perception and learning
  • Organisational health
  • Organisational traits and their effect on adopted strategic behaviour and business performance
  • Peripheral vision antecedents and its role as strategic success enabler
  • Strategic competitive reasoning
  • Strategic market orientation

PhD supervision research interests

Dynamic capabilities in SMEs and performance implications