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Dr Anna Kaleka

Reader in Marketing and Strategy

Cardiff Business School

+44 (0)29 2087 6859
F10, Aberconway Building, Colum Road, Cathays, Cardiff, CF10 3EU
Available for postgraduate supervision

I research and teach themes, topics, contexts and methods addressing one or both of the following questions:

1. What drives "success" in business?

2. What explains people's behaviour?

Academic Qualifications

  • Ph.D., Cardiff University
  • Post Graduate Diploma in Social Science Research Methods, Cardiff University
  • BSc in Electrical Engineering and Computer Science, National Technical University of Athens

  Honours and Awards

  • Excellence in Global Marketing Research, 10-year award, Global Marketing SIG, AMA, Summer Educators’ Conference (2013) for the paper "Antecedents of Export Venture Performance: A Theoretical Model and Empirical Assessment” (with Neil Morgan and Constantine Katsikeas).
  • Best Paper Award for the Channels, Retailing and Supply Chain Management Track, AMA, Summer Educators’ Conference (2005) for the paper “The Retailer and Focal Supplier Category-Level Outcomes of Focal Supplier Opportunism” (with Neil Morgan and Richard Gooner)


Editorial Review Board, Journal of Business Venturing

Ad hoc reviewer for: Journal of Marketing, Nature - Sustainability, Journal of World Business, Industrial Marketing Management, Journal of Business Research, British Journal of Management, Journal of International Marketing, International Marketing Review, Journal of Small Business Management, Strategic Management Society Conference, American Marketing Association Conferences.

Professional Memberships

  • Strategic Management Society
  • Marketing Science Institute
  • American Marketing Association
  • Technical Chamber of Greece











  • Advances in Strategic Management, MBA (BST545)
  • Marketing of Financial Services, MSc (BST246)
  • Quantitative Research Methods, MRes (BST215)
  • Research in Strategic Marketing, MSc (BST146)

Research interests

  • Interactions of people, artifacts and organizations
  • Behavioural and cognitive approaches to decision-making
  • Competitive responsiveness and organizational performance
  • Business venturing, marketing and financial services

  • Interactions of people, artifacts and organisations
  • Individual and group level decision-making
  • Capabilities, strategy and performance
  • International business venturing