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Professor Kate L. Daunt (née Reynolds)

Professor of Marketing

Cardiff Business School

+44 (0) 29 2087 6794
R38, Aberconway Building, Colum Road, Cathays, Cardiff, CF10 3EU


Kate L. Daunt (PhD) is a Professor of Marketing at Cardiff Business School. Kate is also an Academic Fellow at Cardiff University’s Crime and Security Research Institute, where she is undertaking a research secondment until August 2021.

Kate’s research interests include consumer misbehaviour, dysfunction during service, service design, social media dynamics disinformation and behavioural change. Kate was awarded Cardiff Business School’s Martin Evans award for excellence for teaching for 2018. Kate serves on the editorial boards of the Journal of Service Research, Journal of Business Research, Journal of Marketing Management and Journal of Services Marketing. Kate is a professional member of the Chartered Institute of Marketing (MCIM), a Fellow of the Higher Education Academy (FHEA) and a member of the Beta Gamma Sigma International Business Honour Society.

Previously, Kate has held the roles of Chair of the Research Ethics Committee, Deputy Director of Doctoral Studies, Business Management Pathway Convenor for the Social Science Research Methods MSc, and Associate Editor at the Journal of Services Marketing.



  • Leadership Foundation for Higher Education Aurora Programme, 2014
  • Fellow of the Higher Education Academy (FHEA), 2011
  • PhD: The Antecedents of Dysfunctional Customer Behaviour Severity: An Empirical Examination within the Hospitality Industry, 2008, Cardiff University
  • Postgraduate Certificate in University Learning and Teaching (PCUTL): Module 1 Fundamentals of University Learning and Teaching, Cardiff University, 2006

Editorial work

Editorial board membership:

  • Journal of Business Research
  • Journal of Service Research
  • Journal of Services Marketing
  • Journal of Marketing Management

Ad-hoc journal reviewer:

  • European Journal of Marketing
  • Journal of Marketing Management
  • Journal of Retailing
  • Journal of the Academy of Marketing Science

Honours and awards

  • Martin Evans award for Excellence in Teaching, 2018.
  • Top Ten Reviewer, Journal of Services Marketing, 2017
  • Editor’s Choice Articles, Journal of Marketing Management, 2016
  • Nominated for two 2016 Cardiff University enriching student life awards 'Personal tutor of the year' and 'Outstanding doctoral supervision'
  • Excellence in teaching award, Cardiff Business School, 2012
  • Best paper in the Marketing of Higher Education track, Academy of Marketing Conference 2011, University of Liverpool
  • Best post-doctoral paper, 22nd Service Conference and Workshop 2008, University of Westminster
  • Highly commended award in the Journal of Services Marketing 2006, Emerald Literati Club Awards
  • Outstanding paper in the Journal of Services Marketing 2005, Emerald Literati Club Awards

Professional memberships

  • Professional Member of the Chartered Institute of Marketing (MCIM)
  • American Marketing Association (AMA)
  • AMA Services Special Interest Group (SERVSIG)
  • European Academy of Marketing (EMAC)
  • UK Academy of Marketing (AM)
  • Beta Gamma Sigma honours society
  • Violence and Society Research Group, Cardiff University
  • Fellow of the Crime and Security Research Institute, Cardiff University





















Teaching commitments

  • No current class-based teaching commitments due to research secondment with the Crime and Security Research Institute.
  • PhD supervision
  • Past teaching includes: services marketing, marketing, research methods, marketing and strategy

Research interests

  • Customer misbehaviour
  • Service dysfunction and deviance
  • Service / servicescape design
  • Social media dynamics
  • Disinformation
  • Social marketing
  • Services Marketing
  • Behavioural change

PhD supervision research interests

  • Customer dysfunction
  • Disinformation
  • Social media dynamics
  • Services marketing
  • Servicescape design