Dr Paul Bottomley
Professor of Marketing and Consumer Science
- bottomleypa@cardiff.ac.uk
- +44 (0)29 2087 5609
- F03, Aberconway Building, Colum Road, Cathays, Cardiff, CF10 3EU
Obtained a B.A. and an M.A. in Economics from the University of Manchester in 1985 and 1986 respectively, and a Ph.D. from Manchester Business School (1993).
His thesis entitled "Competitive Modelling: An Application to High Technology Markets", critically examined the incorporation of competition into models of innovation diffusion and discrete choice from a forecasting perspective. Empirical applications were taken from the recently liberalised U.K. mobile telecommunications markets.
Today, his general research interests concern the use of mathematical models in marketing. He is particularly interested in new product forecasting, and specifically the impact of competition and marketing mix variables on models of innovation diffusion, international comparisons of diffusion patterns and forecasting using analogous products.
However, more recent research has focused on consumer behaviour and decision-making. The former has primarily been concerned with branding, centring on the role of brand extensions, how consumers evaluate them, their launch strategies and the impact of extension failure on the parent brand. Current research projects address the impact that typeface and colour can play, in addition to the brand name itself, in influencing consumers' preferences and choice.
Research on decision-making and the psychology of survey response has investigated the behavioural influences operating on various weight elicitation techniques. It suggests that the choice of weight elicitation method is neither arbitrary nor cost-less, in terms of convergent validity and test-retest reliability, that is whether the methods yield the same weights, and their ability to consistently capture decision makers' preferences over time.
Professional memberships
Member of the American Marketing Association, and Association of Consumer Research.
2020
- Mostafa, A.et al. 2020. High‐commitment human resource practices and employee outcomes: The contingent role of organisational identification. Human Resource Management Journal 29(4), pp. 620-636. (10.1111/1748-8583.12248)
- Angell, R.et al. 2020. Configuring perceived fit to mitigate consumer animosity in the context of cross-border sport sponsorships. European Sport Management Quarterly (10.1080/16184742.2020.1765828)
- Mostafa, A. M. S. and Bottomley, P. A. 2020. Self-sacrificial leadership and employee behaviours: an examination of the role of organizational social capital. Journal of Business Ethics 161(3), pp. 641-652. (10.1007/s10551-018-3964-5)
2019
- Doyle, J. R. and Bottomley, P. A. 2019. The relative age effect in European elite soccer: A practical guide to Poisson regression modelling. PLoS ONE 14(4), article number: e0213988. (10.1371/journal.pone.0213988)
- Logkizidou, M.et al. 2019. Why museological merchandise displays enhance luxury product evaluations: an extended art infusion effect. Journal of Retailing 95(1), pp. 67-82. (10.1016/j.jretai.2018.11.001)
- Angell, R.et al. 2019. News you can use! Evaluating the effectiveness of newsjacking based content on social media. Information Technology & People 33(2), pp. 755-773. (10.1108/ITP-04-2019-0177)
2018
- Doyle, J. R. and Bottomley, P. A. 2018. Relative age effect in elite soccer: more early-born players, but no better valued, and no paragon clubs or countries. Plos One 13(2), article number: e0192209. (10.1371/journal.pone.0192209)
2017
- Doyle, J., Bottomley, P. and Angell, R. 2017. Tails of the Travelling Gaussian model and the relative age effect: Tales of age discrimination and wasted talent. Plos One 12(4), article number: e0176206. (10.1371/journal.pone.0176206)
2016
- Angell, R., Bottomley, P. A. and Doyle, J. R. 2016. Leicester City FC and the benefits of an underdog brand. Harvard Business Review 2016(12 Aug)
- Bottomley, P. A.et al. 2016. The impact of transformational leadership on organisational citizenship behaviours: the contingent role of public service motivation. British Journal of Management 27(2), pp. 390-405. (10.1111/1467-8551.12108)
- Angell, R. J.et al. 2016. Understanding fans’ responses to the sponsor of a rival team. European Sport Management Quarterly 16(2), pp. 190-213. (10.1080/16184742.2015.1135975)
- Angell, R.et al. 2016. Don't distract me when I'm media multitasking: how second screen activities can raise advertising recall and recognition. Journal of Advertising 45(2), pp. 198-210. (10.1080/00913367.2015.1130665)
2015
- Mostafa, A. M. S., Gould-Williams, J. S. and Bottomley, P. 2015. High-performance human resource practices and employee outcomes: the mediating role of public service motivation. Public Administration Review 75(5), pp. 747-757. (10.1111/puar.12354)
- Gould-Williams, J. S., Mostafa, A. M. S. and Bottomley, P. 2015. Public service motivation and employee outcomes in the Egyptian public sector: testing the mediating effect of person-organization fit. Journal of Public Administration Research and Theory 25(2), pp. 597-622. (10.1093/jopart/mut053)
2013
- Bottomley, P. A. and Doyle, J. R. 2013. Comparing the validity of numerical judgments elicited by direct rating and point allocation: Insights from objectively verifiable perceptual tasks. European Journal of Operational Research 228(1), pp. 148-157. (10.1016/j.ejor.2013.01.005)
- Gould-Williams, J. S.et al. 2013. Civic duty and employee outcomes: Do high commitment human resource practices and work overload matter?. Public Administration n/a (10.1111/padm.12019)
2011
- Doyle, J. R. and Bottomley, P. A. 2011. Mixed messages in brand names: separating the impacts of letter shape from sound symbolism. Psychology and Marketing 28(7), pp. 749-762. (10.1002/mar.20410)
2010
- Bottomley, P. A.et al. 2010. Measuring childhood materialism: refining and validating Schor's Consumer Involvement Scale. Psychology and Marketing 27(7), pp. 717-739. (10.1002/mar.20353)
- Doyle, J. R. and Bottomley, P. A. 2010. Connotations in the look and sound of brand names: the moderating role of perceptual fluency. Working paper. Social Science Research Network. Available at: http://dx.doi.org/10.2139/ssrn.1634788
- Doyle, J. R. and Bottomley, P. A. 2010. Norms for Osgood's affective meaning (wvaluation, potency, activity): ratings of logos, colors, products and services, names, and typefaces. Working paper. Social Science Research Network. Available at: http://dx.doi.org/10.2139/ssrn.1640198
2009
- Heath, R. G., Nairn, A. C. and Bottomley, P. A. 2009. How effective is creativity? Emotive content in TV advertising does not increase attention. Journal of Advertising Research 49(4), pp. 450-463. (10.2501/S0021849909091077)
- van der Lans, R.et al. 2009. Cross-national logo evaluation analysis: an individual-level approach. Marketing Science 28(5), pp. 968-985. (10.1287/mksc.1080.0462)
- Doyle, J. R. and Bottomley, P. A. 2009. The massage in the medium: Transfer of connotative meaning from typeface to names and products. Applied Cognitive Psychology 23(3), pp. 396-409.
2007
- Nairn, A., Ormrod, J. and Bottomley, P. A. 2007. Watching, wanting and wellbeing: exploring the links - a study of 9 to 13 year-olds. London: National Consumer Council.
2006
- Doyle, J. R. and Bottomley, P. A. 2006. Dressed for the Occasion: Font-Product Congruity in the Perception of Logotype. Journal of Consumer Psychology 16(2), pp. 112-123. (10.1207/s15327663jcp1602_2)
- Bottomley, P. A. and Doyle, J. R. 2006. The interactive effects of colors and products on perceptions of brand logo appropriateness. Marketing Theory 6(1), pp. 63-84. (10.1177/1470593106061263)
2004
- Doyle, J. R. and Bottomley, P. A. 2004. Font appropriateness and brand choice. Journal of Business Research 57(8), pp. 873-880. (10.1016/S0148-2963(02)00487-3)
- Bottomley, P. A. and Nairn, A. 2004. Blinded by science: the managerial consequences of inadequately validated cluster analysis solutions. International Journal of Market Research 46(2), pp. 171-187.
2003
- Nairn, A. and Bottomley, P. A. 2003. Something Approaching Science? Cluster Analysis Procedures in the CRM era. International Journal of Market Research 45(2), pp. 241-261.
2001
- Bottomley, P. A. and Doyle, J. R. 2001. A comparison of three weight elicitation methods: good, better, and best. Omega 29(6), pp. 553-560. (10.1016/S0305-0483(01)00044-5)
- Bottomley, P. A. and Holden, S. J. S. 2001. Do We Really Know How Consumers Evaluate Brand Extensions? Empirical Generalizations Based on Secondary Analysis of Eight Studies. Journal of Marketing Research 38(4), pp. 494-500. (10.1509/jmkr.38.4.494.18901)
2000
- Bottomley, P. A., Doyle, J. R. and Green, R. H. 2000. Testing the reliability of weight elicitation methods: Direct rating versus point allocation. Journal of Marketing Research 37(4), pp. 508-513. (10.1509/jmkr.37.4.508.18794)
1999
- Doyle, J. R.et al. 1999. The robustness of the asymmetrically dominated effect: Buying frames, phantom alternatives, and in-store purchases. Psychology & Marketing 16(3), pp. 225-243. (10.1002/(SICI)1520-6793(199905)16:3<225::AID-MAR3>3.0.CO;2-X)
1997
- Doyle, J. R., Green, R. H. and Bottomley, P. A. 1997. Judging relative importance: Direct rating and point allocation are not equivalent. Organizational Behavior and Human Decision Processes 70(1), pp. 65-72. (10.1006/obhd.1997.2694)
1996
- Bottomley, P. A. and Doyle, J. R. 1996. The formation of attitudes towards brand extensions: Testing and generalising Aaker and Keller's model. International Journal of Research in Marketing 13(4), pp. 365-377. (10.1016/S0167-8116(96)00018-3)
- Doyle, J. R.et al. 1996. The judge, the model of the judge, and the model of the judged as judge: Analyses of the UK 1992 research assessment exercise data for business and management studies. OMEGA -The International Journal of Management Science. 24(1), pp. 13-28. (10.1016/0305-0483(95)00044-5)
Teaching Commitments
- MBA: Study Skills including Business Statistics (module leader and lecturer)
- MSc Marketing: Research in Strategic Marketing (module leader and lecturer)
- BSc: Statistical Analysis and Research Methods (tutorial support)
- International Foundation: Introduction to Quantitative Methods (lecturer)
- MBA / MSc Dissertation Supervision
Research Interests
- Branding, brand extensions and visual identity (logos, fonts and colours).
- Consumer research and advertising.
- Sports sponsorship
- Psychology of survey response.
- Quantitative marketing research techniques.