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Dr Carmela Bosangit

Dr Carmela Bosangit

Senior Lecturer in Marketing

Cardiff Business School

+44 (0)29 2087 6915
C18, Aberconway Building, Colum Road, Cathays, Cardiff, CF10 3EU
Available for postgraduate supervision


Dr Carmela Bosangit is a Senior Lecturer at Cardiff Business School.  Her research interests include access-based consumption,  ethical consumption, responsible business practices, consumer/tourist experiences and consumer narratives in social media.  Past research projects include ethical consumption and responsible business practices in the jewellery industry, ecolabel certifications, flexible ethical consumption of tourists in St Ives and environmentally conscious behaviour of UAE consumers.  She is an Editorial Board Member of Annals of Tourism Research Empirical Insights. Carmela has been appointed Chair of School Research Ethics Committee. 

She completed her PhD in Business and Management at the University of Nottingham and her Masters of Science degree in Leisure, Tourism and Environment at the Wageningen University, Netherlands. Her PhD is funded by the highly competitive Nottingham University Business School Scholarship while her masters degree was sponsored by the Dutch Government’s NUFFIC Academic Fellowship.  Dr Bosangit's PhD thesis used discourse analysis to examine consumption experiences from the perspectives of the travel bloggers.



  • Doctor of Philosophy in Business and Management, University of Nottingham
  • Master of Science in tourism, Leisure and Environment, Wageningen University, Netherlands
  • Diploma in Urban and regional Planning, University of the Philippines
  • Bachelor of Science in Tourism, University of the Philippines (Cum Laude)

Honours and awards

  • University of Nottingham Graduate School Travel Prize (July 2010)
  • Nottingham University Business School Scholarship (September 2007 – September 2010)
  • NUFFIC Fellowship - Academic Fellowship Program (September 2003 – March 2005)

Academic positions

February - December 2016, Lecturer in Management Systems, School of Management, Swansea University

October 2012 - February 2016, Researcher, Coventry University

Committees and reviewing

  • CARBS Ethics Committee (2017-present)
  • Deputy Chair School Research Ethics Committee (2019-present)
  • Editorial Board Member, Annals of Tourism Research Empirical Insights
  • Ad-hoc Journal Reviewer for the following journals:
    Annals of Tourism Research, Journal of Business Research, Marketing Theory, Psychology and Marketing, Journal of Marketing Management, International Journal of Management Review, Tourism Geographies, Journal of Tourism and Cultural Change, Tourist Studies, Technological Forecasting and Social Change, Management Decision, Journal of Social Marketing



  • Bosangit, C. 2022. Vlogs. In: Buhalis, D. ed. Encyclopedia of Tourism Management and Marketing. Edward Elgar Publishing
  • Bosangit, C. 2022. Blogs. In: Buhalis, D. ed. Encyclopedia of Tourism Management and Marketing. Edward Elgar Publishing














Marketing Decision Making (Module Leader)

Marketing Research (Module Leader)

MBA Marketing Management (Module Leader)

Strategic Marketing Management (Module Leader)

MBA Business Plan Supervison

MBA Business Project Supervision

MSC Marketing Project Supervision

Research interests

  • ethical consumption
  • responsible business practices
  • consumer/tourist experiences
  • community well-being
  • consumer narratives in social media
  • tourism marketing
  • sharing economy

Research projects, funding and engagement activities

  • 2020 UKRI Cultures, Behaviours and Histories of Agriculture, Food, and Nutrition: Strengthening biocultural resilience of Maya Food Systems to engage sustainably with tourism development. £200,000, co-I, collaboration with colleagues from Sustainable Places Research Institute.
  • Koenig-Lewis, N. & Bosangit, C. (2020), Rental Models and the Future of Consumption: Barriers and Motivations, Cardiff Business School, Cardiff, Research Project Blog available at
  • Co-Organiser and Speaker at ESCR Festival of Social Science 2020, Public Event "Renting consumer goods: sustainable consumption in a post-Covid world?,Cardiff University, 11 Nov 2020, Virtual Event (with Our Closet and Toybox Club), 
  • Cardiff Business School Blog 9 Nov 2020 - Access-based consumption: the way forward towards a more sustainable and circular future?
  • Co-organiser and Speaker at Aspect annual event series: Building prosperity & wellbeing through social science innovation – “Reducing resource use through shared access to consumer goods: Barriers and motivations, 22 October 2020, Virtual Event (with Edinburgh Tool Library and Bundlee)
  • Co-Organiser and Speaker at ESCR Festival of Social Science 2019, Public Event Renting Pre-owned Goods: The Future of Consumption?”, Cardiff University, Little Man Coffee Ltd., 6 Nov 2019
  • 2020 CARBS Marketing and Strategy SIF funding,COVID-19 and the tourist industry consumer reactions to meltdown (with Dr Stephanie Slater), ongoing
  • 2019 CARBS Marketing and Strategy SIF funding, Consumers' perceptions of family business brands doing good and the ethical consumer, (with Dr Nicole Koenig Lewis), May-July 2019
  • 2019 CARBS Marketing and Strategy SIF funding, Exploring consumer feedback typologies:  The case of tourists and package holidays (with Dr Stephanie Slater), May - July 2019
  • 2019 ESRC Impact Acceleration Business Boost Grant, Consumers' evaluation of tea packaging:  Communicating the right benefits to influence sustainable consumption choices, (with Dr Nicole Koenig-lewis), February -May 2019. 
  • British Academy/Leverhulme Small Research Grant, “Reducing resource use through shared access to consumer goods – identifying subconscious barriers to nudging behaviour change”,  (with Dr Nicole Koenig Lewis), July 2018- Jan 2020
  • Abu Dhabi University Faculty Research Grant 2018-2019 and 2018 CARDS Seedcorn funding, “Exploring motivations of consumers in UAE to participate in the sharing economy”, (with Dr. Nicole Koenig-Lewis, Dr Shilpa Iyanna [Abu Dhabi University], Prof Marylyn Carigan [Keele University])
  • 2017 CARBS Seedcorn Funding, "Flexible sustainable consumption across space and place: A study of tourists' food consumption in Wales and the tourism industry's response", (with Prof Marylyn Carrigan [Keele University], Jordon Lazell [Coventry University], Dr Solon Magrizos [University of Birmingham])

PhD supervision research interests

  • ethical consumption
  • consumer/tourist experiences
  • consumer narratives in social media
  • responsible/sustainable business practices
  • sharing economy



Sustainable/ethical consumption

Responsible businesses

Sharing Economy

Social media

Current supervision

Bader Alkaffary

Bader Alkaffary

Research student