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Professor Jonathan Gosling

Professor Jonathan Gosling

Professor in Logistics and Operations Management

Cardiff Business School

+44 (0)29 2087 6081
D45, Aberconway Building, Colum Road, Cathays, Cardiff, CF10 3EU
Available for postgraduate supervision


I am a Professor of Supply Chain Management, and also Deputy Director of the Business and Management PhD Programme at Cardiff Business School. Prior to becoming an academic, I worked in the automotive industry as a supply chain analyst, but now focus primarily on 'project-based' industries.

My research focuses on 'engineer-to-order' supply chain environments, where bespoke innovative engineering work is undertaken for individual customers. This typically occurs in the domain of large complex engineering projects, as found in construction, shipbuilding, and capital goods sectors. I have worked with a wide range of organisations, supply chains, and other academic institutions to further our understanding of how to manage these challenging sectors.   

I have worked on a number of funded research projects, which have given insights into establishing procurement and contractual conditions for successful project delivery, the digitization of construction processes across the supply chain, implementing circular economy models, and defining/managing appropriate supply chain relationships and approaches.

I typically adopt a collaborative problem solving approach, using systems thinking tools, techniques and modes of working, to facilitate improvements and challenge current practice. Much of my work is practice orientated, and projects have to positive  impacts on supply chains, as demonstrated through the practical case studies below:


















  • Gosling, J., Naim, M. M., Fowler, M. and Fearne, A. 2007. Manufacturer's preparedness for agile construction. Presented at: IET International Conference on Agile Manufacturing (ICAM 2007), Durham, UK., 9-11 July 2007The Institution of Engineering and Technology International Conference on Agile Manufacturing: Icam 2007: 9-11 July 2007, Collingwood College, Durham. London: Institution of Engineering & Technology (IET) pp. 103-110.
  • Gosling, J., Naim, M. M., Fowler, N. and Fearne, A. 2007. Manufacturer's Preparedness for Agile Construction. International Journal of Agile Manufacturing 10(2), pp. 103-110.


Current Teaching commitments

  • MBA  - Creativity, Innovation and Enterprise (Full Time MBA)
  • BSc Business Management - Purchasing and Supply Chain Management (Year 2)

Research Projects

I have been involved in a number of funded projects. A few examples are listed below along with links the industry facing outputs:

Working with specialist procurement concultancy Rowsellwright and David Orr (former president of the ICE), Jon worked on a procurement capability review for the Office for Road and Rail. The findings of which are being used to shape the investment strategy and delivery of efficiency targets for infrastructure procurement.

‘Principles of appropriate contracting’ was a £34000 project undertaken with Highways England, Costain and the NEC group to review and develop models of good practice for major transport projects. A guide was developed from this project.

‘Accelerating BIM across the supply chain’ was a £62000 project undertaken with Highways England and Costain to examines how new digital engineering technologies can be adopted with smaller ‘tier 2 and 3’ suppliers, leading to a report and a guide.

‘Engaged Manufacturing’ is a 2 year funded programme to better understand how additive manufacturing technologies can help to enable more intimate, customized manufacturing. We explore possible future scenarios and the uses of additive manufacturing by model makers.

A 2 year (£127000) Knowledge Transfer Partnership with Brickfab Ltd [JG6] (2015-2017). The project developed and implemented a new innovation system within the company, bringing together operations and marketing expertise from Cardiff Business School.

Research interests

  • Engineer-to-order supply chains, particularly those in the construction sector
  • The customer order decoupling point concept
  • Lean and Agile Supply Chains
  • Systems Thinking and Business Process (re)Engineering
  • Flexibility in Supply Chains - Uncertainty and Risk in Supply Chains
  • Engaged Manufacturing/Customised Production


Current supervision

Gavin Ford

Gavin Ford

Research student

Abdelrahman Ganfoud

Research student

Yuxuan Zhou

Research student

Past projects