![Kerry Hudson](https://profiles-cardiff.imgix.net/attachments/1304?w=200&h=200&auto=format&crop=faces&fit=crop&q=90")
Overview
I am a Research Associate in the Marketing and Strategy section.
My research interests lie at the nexus of marketing strategy, strategic management, and corporate governance, using econometric modelling and advanced quantitative analysis to understand the influence and impact of the marketing function at the level of the board and top management team.
My previous publications include original empirical research on board diversity, ideology, and networks in Long Range Planning and Corporate Governance: An International Review, and a contribution to the Oxford Bibliographies in Management. My current research projects focus on the analysis of large textual datasets and capital markets to examine the impact of innovation and digital transformation for companies and investors.
I obtained my PhD from Cardiff Business School in 2022. I am also a graduate of the School's MBA and MSc (Research Methods) and now teach postgraduate students across these programmes in marketing, strategy, and statistics.
Publication
2023
- Hudson, K. and Morgan, R. E. 2023. Board political ideological diversity and information exposure as antecedents to value creation and value appropriation. Journal of Product Innovation Management (10.1111/jpim.12688)
2022
- Hudson, K. and Morgan, R. 2022. The wisdom and madness of crowds: How information networks and board cognition help or hinder firm performance across the business cycle. Long Range Planning 55(6), article number: 102180. (10.1016/j.lrp.2021.102180)
- Hudson, K. L. 2022. Performance heterogeneity under uncertainty: Six empirical studies examining the characteristics and consequences of strategic cognition, direction, and execution. PhD Thesis, Cardiff University.
- Hudson, K. and Morgan, R. E. 2022. Ideological homophily in board composition and interlock networks: Do liberal directors inhibit viewpoint diversity?. Corporate Governance 30(3), pp. 272-289. (10.1111/corg.12406)
2021
- Hudson, K. and Morgan, R. 2021. Political ideological homophily in intra- and inter-firm networks: The effect of director liberalism on board composition and interlocks. Presented at: International Corporate Governance Society (ICGS) Conferenc, Groningen, The Netherlands, 8-10 October 2021.
Articles
- Hudson, K. and Morgan, R. E. 2023. Board political ideological diversity and information exposure as antecedents to value creation and value appropriation. Journal of Product Innovation Management (10.1111/jpim.12688)
- Hudson, K. and Morgan, R. 2022. The wisdom and madness of crowds: How information networks and board cognition help or hinder firm performance across the business cycle. Long Range Planning 55(6), article number: 102180. (10.1016/j.lrp.2021.102180)
- Hudson, K. and Morgan, R. E. 2022. Ideological homophily in board composition and interlock networks: Do liberal directors inhibit viewpoint diversity?. Corporate Governance 30(3), pp. 272-289. (10.1111/corg.12406)
Conferences
- Hudson, K. and Morgan, R. 2021. Political ideological homophily in intra- and inter-firm networks: The effect of director liberalism on board composition and interlocks. Presented at: International Corporate Governance Society (ICGS) Conferenc, Groningen, The Netherlands, 8-10 October 2021.
Thesis
- Hudson, K. L. 2022. Performance heterogeneity under uncertainty: Six empirical studies examining the characteristics and consequences of strategic cognition, direction, and execution. PhD Thesis, Cardiff University.
Research
- Marketing-finance interface
- Marketing strategy
- Strategic management
- Corporate governance
- Board and top management team decision-making
- Board networks
- Firm capabilities
- Innovation and digital transformation
Teaching
- Statistics
- Quantitative research methods
- Strategic management
- Marketing strategy
- Marketing research methods