
Dr Sarah Oufan
Research Associate
- oufans@cardiff.ac.uk
- Aberconway Building, Colum Road, Cathays, Cardiff, CF10 3EU
Biography
- 2021 Ph.D. in Business and Management Studies, Cardiff University
- 2016 MSc in Social Science Research Methods, Cardiff University
- 2011 MBA in Management and Business Administration, Cardiff University
Teaching
- BSc Buyer Behaviour, Tutorial Teaching (2017 – 2021)
- MBA Marketing Management, Tutorial Teaching (2018-2019)
- MBA Marketing, Tutorial Teaching (2018-2019)
- MSc Entrepreneurial Marketing, Markstrat Business Simulation (2018-2019)
- BSc Cultural Marketing, Tutorial Teaching (2020-2021)
- BSc Fundamentals of Marketing,Tutorial Teaching (2020-2021)
My research interests are inter-disciplinary and span the areas of innovation, information systems, marketing, and strategic management. More specifically I am interested in the following:
- IT-enabled organizational innovation and change
- Big data technology adoption, value creation, and realisation
- Organisational capabilities and processes
- Generative mechanisms and critical realism
- Affordance theory and affordance actualisation in the context of technology adoption