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Dr Saloomeh Tabari

Dr Saloomeh Tabari

Lecturer in Marketing and Strategy

Email
tabaris@cardiff.ac.uk
Telephone
02922511760
Campuses
Aberconway Building, Colum Road, Cathays, Cardiff, CF10 3EU
Users
Available for postgraduate supervision

Overview

I am a Lecturer in Marketing and Strategy section. I am a Fellow of Higher Education Academy (FHEA).

My research interests mainly pertain to various aspect of consumer research, intercultural communication, cultural intelligence, and marketing through the use of qualitative methods.

Biography

Prior to joining Cardiff, I worked as a Senior Lecturer in Marketing at Huddersfield University and MBA Course Leader at Sheffield Hallam University.

Committees and reviewing

  • Associate Editor of Journal of Islamic Marketing
  • External Examiner at Oxford Brooks (MSc Marketing)
  • Ad-hoc journals and international conferences reviewer

Publications

2022

2017

2016

2013

Teaching

I am a module leader for the following modules:

  • BST357 International Marketing (Marketing MSc)
  • BS3725 Advertising and Marketing Communications (BA, Year 3)

Supervisor for Marketing Project (MSc Marketing)

Primary research interests 

  • Consumer research
  • Consumer acculturation/ intercultural communication competence
  • Service marketing
  • Social media and consumption behaviour
  • Segmentations and market
  • Ethnic consumers
  • Solo consumers
  • Qualitative research methods

Supervision

Currently, I am externally supervising two PhD students (foreign supervisor).

I am interested in supervising PhD students who wish to research the following areas:

  • Influence of culture and intercultural communications on customer experience and behaviour
  • Consumer attitude, experience and buying behaviours in a cross-cultural and cultural intelligence (CQ) context
  • Influence of intercultural communication competence (ICC) in a cross-cultural context
  • Examining different generations and their consumption behaviour
  • Solo consumers and their experience
  • And broader consumer behaviour and consumption patterns topics

Methods: qualitative

Prospective PhD candidates are encouraged to send a research proposal to TabariS@cardiff.ac.uk and outlining their research topic and their aim and preferred methodology.