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Giandomenico Di Domenico
(he/him)
PhD
Lecturer in Marketing and Strategy
- DiDomenicoG@cardiff.ac.uk
- +44 29225 14099
- Aberconway Building, Room S28, Colum Road, Cathays, Cardiff, CF10 3EU
- Available for postgraduate supervision
Overview
Giandomenico Di Domenico is a Lecturer in Marketing and Strategy at Cardiff Business School. Before joining Cardiff Business School, he has been conducting his doctoral studies at the University of Portsmouth (2019-2022).
His research interests revolve around the dark side of social media, particularly the characteristics and spreading dynamics of misinformation through these channels. He focuses on how direct and indirect misinformation impacts brands and consumer behaviour. He is also interested in the dynamics of influencer marketing.
He has published in internationally recognised journals such as Journal of Business Research, Psychology & Marketing, the Journal of Interactive Marketing, the Journal of Public Policy & Marketing and Current Opinion in Psychology. He is a member of the Board of the journal Psychology & Marketing as Social Media Editor. Giandomenico has taught various courses in marketing, from Digital Marketing, to Social Media Marketing, to International Marketing.
Giandomenico is affiliate to the International Panel on the Information Environment
Publication
2023
- Di Domenico, G. and Yu, D. 2023. Between brand attacks and broader narratives: how direct and indirect misinformation erode consumer trust. Current Opinion in Psychology 54, article number: 101716. (10.1016/j.copsyc.2023.101716)
- Broadbridge, V., Mangió, F. and Di Domenico, G. 2023. How brand managers can maximize engagement with ASMR YouTube content. Influencers who give you the “tingles” through autonomous sensory meridian response cues. Journal of Advertising Research 63(3) (10.2501/JAR-2023-026)
- Di Domenico, G., Borges-Tiago, M. T., Viglia, G. and Cheng, Y. A. 2023. Guest editorial: The social, ethical, economic and political implications of misinformation. Internet Research 33(5), pp. 1665-1669. (10.1108/INTR-10-2023-947)
- Tuan, A., Visentin, M. and Di Domenico, G. 2023. Bridging who they are with who they thought they’d be: the effects of Gen Zers’ subjective well-being on their boycott responses to online and offline unethical situations. Journal of Interactive Marketing 58(2-3), pp. 248-267. (10.1177/10949968221136862)
2022
- Mangió, F. and Di Domenico, G. 2022. All that glitters is not real affiliation: How to handle affiliate marketing programs in the era of falsity. Business Horizons 65(6), pp. 765-776. (10.1016/j.bushor.2022.07.001)
- Di Domenico, G., Nunan, D. and Pitardi, V. 2022. EXPRESS: Marketplaces of misinformation: a study of how vaccine misinformation is legitimized on social media. Journal of Public Policy and Marketing 41(4), pp. 319-335. (10.1177/07439156221103860)
- Di Domenico, G., Premazzi, K. and Cugini, A. 2022. "I will pay you more, as long as you are transparent!": An investigation of the pick-your-price participative pricing mechanism. Journal of Business Research 147, pp. 403-419. (10.1016/j.jbusres.2022.04.037)
2021
- Visentin, M., Tuan, A. and Di Domenico, G. 2021. Words matter: How privacy concerns and conspiracy theories spread on Twitter. Psychology and Marketing 38(10), pp. 1828-1846. (10.1002/mar.21542)
- Di Domenico, G., Nunan, D., Sit, J. and Pitardi, V. 2021. Free but fake speech: When giving primacy to the source decreases misinformation sharing on social media. Psychology and Marketing 38(10), pp. 1700-1711. (10.1002/mar.21479)
- Di Domenico, G., Sit, J., Ishizaka, A. and Nunan, D. 2021. Fake news, social media and marketing: A systematic review. Journal of Business Research 124, pp. 329-341. (10.1016/j.jbusres.2020.11.037)
2020
- Di Domenico, G. and Visentin, M. 2020. Fake news or true lies? Reflections about problematic contents in marketing. International Journal of Market Research 62(4), pp. 409–417. (10.1177/1470785320934719)
Articles
- Di Domenico, G. and Yu, D. 2023. Between brand attacks and broader narratives: how direct and indirect misinformation erode consumer trust. Current Opinion in Psychology 54, article number: 101716. (10.1016/j.copsyc.2023.101716)
- Broadbridge, V., Mangió, F. and Di Domenico, G. 2023. How brand managers can maximize engagement with ASMR YouTube content. Influencers who give you the “tingles” through autonomous sensory meridian response cues. Journal of Advertising Research 63(3) (10.2501/JAR-2023-026)
- Di Domenico, G., Borges-Tiago, M. T., Viglia, G. and Cheng, Y. A. 2023. Guest editorial: The social, ethical, economic and political implications of misinformation. Internet Research 33(5), pp. 1665-1669. (10.1108/INTR-10-2023-947)
- Tuan, A., Visentin, M. and Di Domenico, G. 2023. Bridging who they are with who they thought they’d be: the effects of Gen Zers’ subjective well-being on their boycott responses to online and offline unethical situations. Journal of Interactive Marketing 58(2-3), pp. 248-267. (10.1177/10949968221136862)
- Mangió, F. and Di Domenico, G. 2022. All that glitters is not real affiliation: How to handle affiliate marketing programs in the era of falsity. Business Horizons 65(6), pp. 765-776. (10.1016/j.bushor.2022.07.001)
- Di Domenico, G., Nunan, D. and Pitardi, V. 2022. EXPRESS: Marketplaces of misinformation: a study of how vaccine misinformation is legitimized on social media. Journal of Public Policy and Marketing 41(4), pp. 319-335. (10.1177/07439156221103860)
- Di Domenico, G., Premazzi, K. and Cugini, A. 2022. "I will pay you more, as long as you are transparent!": An investigation of the pick-your-price participative pricing mechanism. Journal of Business Research 147, pp. 403-419. (10.1016/j.jbusres.2022.04.037)
- Visentin, M., Tuan, A. and Di Domenico, G. 2021. Words matter: How privacy concerns and conspiracy theories spread on Twitter. Psychology and Marketing 38(10), pp. 1828-1846. (10.1002/mar.21542)
- Di Domenico, G., Nunan, D., Sit, J. and Pitardi, V. 2021. Free but fake speech: When giving primacy to the source decreases misinformation sharing on social media. Psychology and Marketing 38(10), pp. 1700-1711. (10.1002/mar.21479)
- Di Domenico, G., Sit, J., Ishizaka, A. and Nunan, D. 2021. Fake news, social media and marketing: A systematic review. Journal of Business Research 124, pp. 329-341. (10.1016/j.jbusres.2020.11.037)
- Di Domenico, G. and Visentin, M. 2020. Fake news or true lies? Reflections about problematic contents in marketing. International Journal of Market Research 62(4), pp. 409–417. (10.1177/1470785320934719)
Research
Research interests:
- The dynamics of misinformation online
- The consequences of misinformation for consumers and brands
- The use of social media for Influencer Marketing practices
- Affiliate marketing and affiliate misbehaviour
- Participative pricing mechanisms
Teaching
Giandomenico teaches and coordinates two Modules:
- BS1532 Technology & the Digital Age
- BS3748 Business Design
Research themes
Specialisms
- Misinformation
- Social Media
- Influencer Marketing
- Legitimacy
- Experimental Design
