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Dr Robert Thomas

Dr Robert Thomas

Email
thomasr155@cardiff.ac.uk
Telephone
+44 29225 14100
Campuses
B26, Aberconway Building, Colum Road, Cathays, Cardiff, CF10 3EU

Overview

I am a Lecturer in Marketing and Strategy at Cardiff Business School, Cardiff University, a Fellow the Chartered Institute of Marketing(FCIM), Fellow of the Royal Society for the Encouragement of Arts, Manufactures and Commerce (FRSA) and Fellow of Higher Education Academy (FHEA).

My research interests are broad in scope and currently include brand management, online behaviour, generation alpha, sustainable business practices, moral blindness and thanatourism.

My research has appeared in international peer-reviewed journals including European Journal of Marketing, Journal of Business Ethics, Computers in Human Behavior, Journal of Macromarketing, Journal of Marketing Management, Qualitative Market Research: An International Journal, Journal of Product and Brand Management, Young Consumers, and others. I also sit on the Editorial Board of Journal of Product and Brand Management winning reviewer of the year 2015.

I have published two books with SAGE and enjoy a role as a ‘Subject Matter Expert’ for SAGE campus creating two online courses – ‘Analyze Qualitative Data’ and ‘Conduct a Literature Review’.

Outside of my academic activities I have been involved in the development and writing of the Government’s ‘Help to Grow: Management’ scheme.  This scheme supports senior managers of small and medium sized businesses to boost their business’s performance, resilience, and long-term growth.

Biography

Publications

2022

2021

2020

2019

2018

2017

2016

2015

2014

2013

Supervision