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Dr Haokun Liu

Dr Haokun Liu

Research Associate

Aberconway Building, Colum Road, Cathays, Cardiff, CF10 3EU


Haokun is a Research Associate at the Logistics and Operations Management (LOM) Section at Cardiff Business School. His teaching and research interests include sustainable business models, socio-technical transitions and value co-creation for service innovation.   



  • PhD in Business Management (Cardiff University)
  • MSc in Social Science Research Methods (Cardiff University)
  • MSc in International Transport (Cardiff University)
  • BA in Shipping Economics (Shanghai Maritime University)

Professional memberships

Active member of

  • Centre for Automotive Industry Research
  • Transport, Shipping, Ports and Maritime Research Group

Academic positions

  • 2021 - present: Research Associate, Cardiff University
  • 2018 - 2019: Research Assistant, Cardiff University

Research interests:

  • Socio-technical transitions
  • Business model innovation
  • Circular business models
  • Sustainable mobility

I am currently working on the project Pill co-production model in housing and regeneration with POBL, Newport (with Dr. Seongsoo Jang, funded by ESRC IAA LAF). This project will explore service innovation in the context of social housing through the lens of value co-creation.    


Past projects