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Dr Roberta De Angelis

Dr Roberta De Angelis

Lecturer in Marketing and Strategy

Cardiff Business School

B30, Aberconway Building, Colum Road, Cathays, Cardiff, CF10 3EU
Available for postgraduate supervision


Roberta De Angelis joined Cardiff Business School in January 2020 as a Lecturer in Marketing & Strategy. Prior to joining the Cardiff Business School as a lecturer, she was a research associate at The Exeter Centre for Circular Economy and a post-doctoral research fellow in the circular economy at The Exeter Business School, wherein as a teaching assistant, she contributed to the delivery of the Circular Masterclass, a circular economy on-line course for business executives. Her research interest is in business model innovation in the circular economy. Currently, she is researching circular entrepreneurship from a business model perspective, the socio-ethical dimensions of the circular economy, the organisational paradoxes emerging in the process of business model innovation for circularity and the conceptual and theoretical foundations of circular economy thinking.



  • PhD Management Studies (business model innovation in the circular economy), Exeter Business School;
  • MSc International Management with distinction, Exeter Business School;
  • BSc Economics, University of Salerno (Italy).

Honours and awards

  • Exeter Business School PhD Scholarship (2012-2015).

Professional memberships

  • International Society for Circular Economy;
  • GW4 Net Zero Network;
  • Academy of Management;
  • Group for Research on Organizations and the Natural Environment (GRONEN);
  • Associate Fellow of the Higher Education Academy.

Academic positions

  • Present: Lecturer in Marketing and Strategy, Cardiff Business School;
  • 2018-2019: Research associate and teaching assistant, Exeter Business School;
  • 2017-2018: Postdoctoral research fellow in the circular economy, Exeter Business School;
  • 2013-2016: Casual teaching and marking assistant, Exeter Business School.

Speaking engagements

  • 81st Annual Meeting of the Academy of Management (A virtual experience), July-August 2021;
  • New Business Models Conference, Halmstad University (Sweden), June 2021;
  • International Society for Circular Economy Conference, University of Exeter Business School (UK), July 2020;
  • British Academy of Management Digital Transformation and Circular Entrepreneurship International Symposium, Falmouth Business School (UK), March 2020;
  • European Academy of Management Conference, Lisbon (Portugal) 2019;
  • The British Academy of Management Conference, Bristol (UK) 2018;
  • International Academic Symposium on the Circular Economy, Exeter Business School (UK) 2018;
  • Italian National Research Council, Naples (Italy) 2018;
  • Corporate Responsibility Research Conference, Leeds (UK) 2014.

Committees and reviewing

  • Ad-hoc reviewer for Circular Economy and Sustainability;
  • Ad-hoc reviewer for the Journal of Product Innovation Management annual research forum;
  • Ad-hoc reviewer for Palgrave Macmillan;
  • Ad-hoc reviewer for Oxford University Press;
  • Ad-hoc reviewer for R&D Management;
  • Editorial board member for Circular Economy and Sustainability;
  • Organising committee member of the international academic symposium ‘Circular Economy Disruptions – Past, Present and Future', University of Exeter Business School, (2017-2018);
  • Steering committee member of the Circular Economy Business Forum, an initiative of theExeter Business School seeking to assist local firms in the implementation of circular economy principles (2014-2015).








Priniciples of Marketing and Strategy (Module leader).

Marketing in Context (Module leader).

  • circular economy;
  • circular business models;
  • sustainable business models.


I am interested in supervising PhD students in the areas of:

  • circular economy;
  • business model innovation for circular economy.

Areas of expertise