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Dr Roberta De Angelis

Dr Roberta De Angelis

Lecturer in Marketing and Strategy

B30, Aberconway Building, Colum Road, Cathays, Cardiff, CF10 3EU
Available for postgraduate supervision


Roberta De Angelis is a Lecturer in Marketing and Strategy at Cardiff Business School, a member of Circular Economy Research and Innovation Group Wales (CERIG), and an affiliate to the SRSC Forum-Research-Cardiff University. Prior to joining the Cardiff Business School as a lecturer, she was a Research Associate at The Exeter Centre for Circular Economy and a Post-Doctoral Research Fellow in the circular economy at The Exeter Business School, wherein as a teaching assistant, she contributed to the delivery of the Circular Masterclass, a circular economy on-line course for business executives. Her research focusses on circular entrepreneurship from a business model perspective, the socio-ethical dimensions of the circular economy, the organisational paradoxes emerging in the process of business model innovation for circularity and the conceptual and theoretical foundations of circular economy thinking and circular business models.



  • PhD Management Studies (business model innovation in the circular economy), Exeter Business School;
  • MSc International Management with distinction, Exeter Business School;
  • BSc Economics, University of Salerno (Italy).

Honours and awards

  • Exeter Business School PhD Scholarship (2012-2015).

Professional memberships

  • International Society for Circular Economy.
  • Wales Circular Economy Research and Innovation Group.
  • GW4 Net Zero Network.
  • British Academy of Management.
  • British Academy Early Career Researcher Network.
  • Group for Research on Organizations and the Natural Environment (GRONEN).
  • Fellow of Advance Higher Education.
  • Whitehall & Industry Group.

Academic positions

  • Present: Lecturer in Marketing and Strategy, Cardiff Business School;
  • 2018-2019: Research associate and teaching assistant, Exeter Business School;
  • 2017-2018: Postdoctoral research fellow in the circular economy, Exeter Business School;
  • 2013-2016: Casual teaching and marking assistant, Exeter Business School.

Speaking engagements

  • 81st Annual Meeting of the Academy of Management (A virtual experience), July-August 2021;
  • New Business Models Conference, Halmstad University (Sweden), June 2021;
  • International Society for Circular Economy Conference, University of Exeter Business School (UK), July 2020;
  • British Academy of Management Digital Transformation and Circular Entrepreneurship International Symposium, Falmouth Business School (UK), March 2020;
  • European Academy of Management Conference, Lisbon (Portugal) 2019;
  • The British Academy of Management Conference, Bristol (UK) 2018;
  • International Academic Symposium on the Circular Economy, Exeter Business School (UK) 2018;
  • Italian National Research Council, Naples (Italy) 2018;
  • Corporate Responsibility Research Conference, Leeds (UK) 2014.

Committees and reviewing

  • Editorial board member for Circular Economy and Sustainability.
  • Grant reviewer for The Austrian Science Fund (FWF).
  • Ad-hoc reviewer for Palgrave Macmillan.
  • Ad-hoc reviewer for Business Strategy & The Environment.
  • Ad-hoc reviewer for Oxford University Press.
  • Ad-hoc reviewer for R&D Management.
  • Ad-hoc reviewer for Resources, Conservation & Recycling.
  • Ad-hoc reviewer for the Journal of Product Innovation Management Annual Research Forum.
  • Organising committee member of the international academic symposium ‘Circular Economy Disruptions – Past, Present and Future', University of Exeter Business School, (2017-2018).
  • Steering committee member of the Circular Economy Business Forum, an initiative of The Exeter Business School seeking to assist local firms in the implementation of circular economy principles (2014-2015).









Principles of Marketing and Strategy - Undergraduate Yr 1 - Module leader.

Marketing in Context - MSc Marketing - Module leader.

Strategy and Innovation - Help to Grow - Management - Executive education.

Transformational Entrepreneurship and Innovation - MSc Business Strategy and Entrepreneurship.

Research Interests

  • Circular economy.
  • Circular business models.
  • Sustainable business models.

Funding, Impact and Engagement Events

  • British Academy of Management/Societa' Italiana Management: Doing business in the age of the Anthropocene - An empirical investigation of circular economy business models (with Vesci, M. October 2022-April 2024).
  • Cardiff Business School Blog, 16th December 2020. Creating and capturing value in a circular economy:
  • Invited speaker at the GW4 Climate Alliance launch event, 20th of October 2021.
  • Organiser and speaker at the 2021's ESRC Festival of Social Science, public event, Reuse and repair: Creating value in a circular economy, 10th November 2021.


I am interested in supervising PhD students in the areas of:

  • circular economy;
  • business model innovation for circular economy.

Past projects