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Dr Andy Ng

Dr Andy Ng

Lecturer in Marketing

Cardiff Business School

+44 (0)29 2251 0204
E28, Aberconway Building, Colum Road, Cathays, Cardiff, CF10 3EU
Available for postgraduate supervision


I am a Lecturer (Assistant Professor) in Marketing at Cardiff Business School. My research primarily focuses on how cultural factors affect consumer decision-making and consumption behaviours, informing the basics of successful cross-cultural marketing strategies.



  • PhD in Social and Personality Psychology, York University (2015)
  • MA in Social and Personality Psychology, York University (2010)
  • BA (Honours) in Psychology, York University (2007)

Professional memberships

  • Society for Consumer Psychology
  • Society for Personality and Social Psychology

Speaking engagements

  • Society for Consumer Psychology Conference, Savannah, GA, U.S.A. (2019)
  • Koç-Özyeğin-Sabancı Marketing Workshop, Istanbul, Turkey (2018)
  • Culture Psychology Preconference of the Annual Meeting of Society of Personality and Social Psychology, San Antonio, TX, U.S.A. (2017)
  • Association for Consumer Research Conference, Berlin, Germany (2016)
  • Congress of the International Association for Cross-Cultural Psychology, Reims, France (2014)
  • Canadian Psychological Association, Quebec City, QC, Canada (2013)
  • Annual York/University of Toronto Social, Personality, and Abnormal Psychology Conference, Toronto, ON, Canada (2013)
  • Advertising and Consumer Psychology Conference, Singapore (2012)
  • Annual Convention of Canadian Psychological Association, Halifax, NS, Canada (2012)
  • Annual York/University of Toronto Social, Personality, and Abnormal Psychology Conference, Toronto, ON, Canada (2011)
  • Annual Convention of Canadian Psychological Association, Winnipeg, MB, Canada (2010)

Committees and reviewing

Editorial Board Membership

  • International Journal of Social Psychology (2021 - Present)

Ad-Hoc Peer Reviewing

  • Grant
    • United States-Israel Binational Science Foundation

  • Journals
    • Attention, Perception, and Psychophysics; Australian Journal of Psychology; British Journal of Social Psychology; Canadian Journal of Experimental Psychology; Cultural Diversity and Ethnic Minority Psychology; Current Psychology; Frontiers in Psychology – Cultural Psychology; International Journal of Intercultural Relations; Journal of Cross-Cultural Psychology; Journal of Experimental Social Psychology; Journal of Leisure Research; Personality and Individual Differences; Visual Cognition

  • Conferences
    • American Marketing Association Summer Marketing Educators’ Conference; American Psychological Association Conference; Asian Conference on Psychology and the Behavioral Sciences; Association for Consumer Research Conference; National Multicultural Conference and Summit; Society for Consumer Psychology Conference; Society for Personality and Social Psychology Conference










Current teaching (2020/21)

  • Marketing (Undergraduate) (co-taught)
  • Services Marketing (MSc) (co-taught)
  • Marketing Project (MSc) (Module Leader)

Past teaching

  • Marketing (co-taught)
  • International Business (MBA) (co-taught)
  • MBA dissertation supervision
  • MSc project supervision

Research interests

  • Consumer attitudes
  • Consumer choice and decision making
  • Cultural psychology


I am interested in supervising PhD students in cross-cultural consumer behaviour.