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Dr Andy Ng

Dr Andy Ng

Lecturer in Marketing

Cardiff Business School

+44 (0)29 2251 0204
E28, Aberconway Building, Colum Road, Cathays, Cardiff, CF10 3EU
Available for postgraduate supervision

I am a Lecturer (Assistant Professor) in Marketing at Cardiff Business School. My research primarily focuses on how cultural factors affect consumer decision-making and consumption behaviours, informing the basics of successful cross-cultural marketing strategies.


  • PhD in Social and Personality Psychology, York University (2015)
  • MA in Social and Personality Psychology, York University (2010)
  • BA (Honours) in Psychology, York University (2007)

Professional memberships

Society for Consumer Psychology

Academic positions

  • 2020 - present: Lecturer (Assistant Professor) in Markteing and Strategy, Cardiff University, UK
  • 2017 - 2019: Assistant Professor of Marketing, Sabanci University, Turkey
  • 2015 - 2017: Postdoctoral Research Associate of Marketing, University of Illinois at Urbana-Champaign, USA

Speaking engagements

  • Society for Consumer Psychology Conference, Savannah, GA, U.S.A. (2019)
  • Koç-Özyeğin-Sabancı Marketing Workshop, Istanbul, Turkey (2018)
  • Culture Psychology Preconference of the Annual Meeting of Society of Personality and Social Psychology, San Antonio, TX, U.S.A. (2017)
  • Association for Consumer Research Conference, Berlin, Germany (2016)
  • Congress of the International Association for Cross-Cultural Psychology, Reims, France (2014)
  • Canadian Psychological Association, Quebec City, QC, Canada (2013)
  • Annual York/University of Toronto Social, Personality, and Abnormal Psychology Conference, Toronto, ON, Canada (2013)
  • Advertising and Consumer Psychology Conference, Singapore (2012)
  • Annual Convention of Canadian Psychological Association, Halifax, NS, Canada (2012)
  • Annual York/University of Toronto Social, Personality, and Abnormal Psychology Conference, Toronto, ON, Canada (2011)
  • Annual Convention of Canadian Psychological Association, Winnipeg, MB, Canada (2010)

Committees and reviewing

Journal reviewer

  • Attention, Perception, and Psychophysics
  • Australian Journal of Psychology
  • Canadian Journal of Experimental Psychology
  • Cultural Diversity and Ethnic Minority Psychology
  • Current Psychology
  • Frontiers in Psychology - Cultural Psychology
  • International Journal of Intercultural Relations
  • Journal of Cross-Cultural Psychology
  • Journal of Experimental Social Psychology
  • Journal of Leisure Research
  • Personality and Individual Differences
  • Personality and Social Psychology Bulletin
  • Psychological Science

Conference reviewer

  • American Marketing Association Summer Marketing Educators’ Conference
  • American Psychological Association Conference
  • Asian Conference on Psychology and the Behavioral Sciences
  • Association for Consumer Research Conference
  • National Multicultural Conference and Summit
  • Society for Consumer Psychology Conference
  • Society for Personality and Social Psychology Conference








Teaching commitments

  • Marketing (Undergraduate: Year 1)
  • International Business (MBA) (with Yue Tina Xu)

Research interests

  • Consumer attitudes
  • Consumer choice and decision making
  • Cultural psychology

I am interested in supervising PhD students in cross-cultural consumer behaviour.

Areas of expertise