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 Caroline Verfuerth

Caroline Verfuerth

Research Associate

My broad research interests concern factors that surround transformations to sustainable lifestyles, sustainable diets, as well as deliberative research methods.

My current research project focusses on cross-cultural visions of low-carbon futures in Brazil, China, and Sweden. Within the Centre for Climate Change and Social Transformation (CAST), theme 1, we are co-developing low-carbon visions in the four interest areas material consumption, diet, mobility, and thermal comfort in the three cultural contexts.

I joined Cardiff University as a Research Associate after completing my PhD at the University of Sheffield in which I investigated the effects of a meat reduction intervention in a workplace on employees’ pro-environmental behaviours at home. Using mixed methods approaches, my previous research centred around promoting sustainable lifestyles and behaviour change, with a particular focus on sustainable diets and identity. 

Prior to my PhD, I completed a MSc in environmental psychology at the Otto-von-Guericke-University Magdeburg, Germany, in 2015. During my postgraduate studies I worked as a research assistant with a focus on environmental psychology and behaviour change at the Otto-von-Guericke-University Magdeburg, the Institute of Advanced Sustainability Studies (IASS) in Potsdam, and a research consultancy in Berlin.

I completed my undergraduate degree in psychology at the University of Hamburg, Germany, in 2011. While completing my studies I worked as a student assistant in media psychology, media management, and market research at the University of Hamburg, the Hamburg Media School and in the private sector. 

I was also a board member of the Psychology Initiative in Environmental Protection (IPU) in Germany, a Co-founder of the British Environmental Psychology Society, and an initiator of the Sustainability office at the Otto-von-Guericke-University Magdeburg.