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Dr Prabirendra Chatterjee

Dr Prabirendra Chatterjee

Lecturer in Marketing

Cardiff Business School

+44 (0)29 2087 0835
CARBS B-10, Aberconway Building, Colum Road, Cathays, Cardiff, CF10 3EU
Available for postgraduate supervision

I am an assistant professor (lecturer) of Marketing at Cardiff University business school. My research expertise lies in digital advertising, online retailing, pricing models and corporate social responsibility. Methodology wise I am an analytical modeler and typically employ game theoretic models in my research. I am also interested in Behavioral economics.

PhD in Business Administration (with major specialization in Quantitative Marketing, and minors in Economics and Econometrics): Foster School of Business, University of Washington (2013)

MS in Business Administration: Foster School of Business, University of Washington (2012)

MA in Economics: University of Washington (2007)

MA in Economics (with specialization in World Economy): School of International Studies, Jawaharlal Nehru University, India (2003)

B.Sc (Honors) in Economics: University of Calcutta, India (2001)

Honours and awards

EMBA consortium faculty fellow (2015, 2016)

Erasmus exchange fellow (2014, 2015, 2018)

Selected fellow for the academy of Marketing science world congress (2014)

Evert Mccabe endowed fellowship (2012)

Academic positions

2019 - present: Assistant Professor (Lecturer), Cardiff University, UK

2013 - 2018:  Assistant Professor, Sabanci University, Istanbul, Turkey

2011 - 2013: Adjunct Lecturer, Foster School of Business, University of Washington, USA

2011: Adjunct Lecturer, Albers School of Business and Economics, Seattle University, USA

Speaking engagements

Research Seminar, Cardiff University Business School (2018)

Research seminar, ICN Business School (2018)

10th Workshop on economics of  advertising and marketing (2017)

POMS Conference, Seattle (2017)

Research Seminar, Jawaharlal Nehru University (2017)

Marketing Science Conference (2017)

Koc - Ozyegin - Sabanci University Marketing research Camp (2016)

Marketing science conference, University of Southern California (2016)

UTD Forms conference (Discussant), UT Dallas (2016)

Committees and reviewing

Journal reviewing

Marketing Science, Production and Operations Management, European Journal of Operation Research, Journal of Business Research, MIS Quarterly, Decision Science, Electronic Commerce Research and Applications, Electronic Commerce Research, Bulletin of Economics Research, International Journal of Emerging Markets, International Economics and Finance Journal, Information Systems Frontier, International Journal of Sustainable Development and World Ecology.

Current teaching (Spring/Summer 2020)

1. Marketing Research for MBA (with Amy Yau, Summer 2020)

Past teaching 

PhD: Research methodologies

MBA: Core Marketing 

MSc: Research in Strategic Marketing

Undergraduate: Strategic Management

Past projects

MBA Dissertations

1. Supervisor (100%) for Wenting Yang - Consumer acquisition and retention - an empirical analysis of a retail industry background (2019)

2. Supervisor (100%) for Chendi Ye - The impact of social media advertising on brand equity in China (2019)

3. Supervisor (100%) for Hao Yang - The impact of social media marketing on the consumption of  foreign origin products in China (2019)

MSc Projects

1. Developing Microfinance strategy in Sierra Leone (2019; Aakash Nagpal, Hanyu Jin, Rui Zheng, Xi Chang, Xiuqi Xia)

2. On segmentation of the market for 'Virgin Hair' (2019; Yuanting Wen, Jianhuang Cai, Li Xu, Jiali Wang, Qi Cao)