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Dr Dimitris Potoglou

Dr Dimitris Potoglou

Senior Lecturer in Transport and Applied Choice Analysis

School of Geography and Planning

Room 2.79, Glamorgan Building, King Edward VII Avenue, Cardiff, CF10 3WA
Media commentator
Available for postgraduate supervision

Dr Dimitris Potoglou is a Senior Lecturer in Transport and Applied Choice Analysis and Programme Director of the MSc Transport and Planning. Prior to joining the School of Geography and Planning, Dimitris worked as a Research Policy-Analyst at RAND Europe, a not-for-profit research institute, and a post-doctoral fellow at the Delft University of Technology.

His research focuses on transport analysis with funded and published work spanning travel behaviour, transport infrastructure and its benefits to land values, travel and built environment interactions and car ownership including demand for cleaner car technologies.

A parallel stream of his research work has been on the design and analysis of stated preference discrete choice and best-worst scaling experiments to better understand individual choices and provide robust evidence in areas critical to public policy and decision-making. He has developed and contributed to several interdisciplinary research projects to study the value of personal information, social care, the impact of biomedical research and privacy and security in real-life contexts spanning health data, internet use and rail-travel.

Dimitris currently serves as an Associated Editor for Transportation Research Part D: Transport and Environment and is a member of the Editorial Board of Sustainability, Section: Sustainable Urban and Rural Development.

Education and Qualifications

  • 2014: Postgraduate Certificate for University Teaching and Learning, Cardiff University, UK
  • 2006: PhD Geography, McMaster University, Canada
  • 2001: MSc Environmental Engineering, National Technical University of Athens, Greece
  • 1999: BSc Environmental Studies, University of the Aegean, Greece

Career overview

  • 2017 - present: Senior Lecturer, School of Geography and Planning, Cardiff University, UK
  • 2012 - 2017: Lecturer, School of Geography and Planning, Cardiff University, UK
  • 2008 - 2015: Policy Analyst, RAND Europe, UK (part-time 9/2012 - 01/2015)
  • 2006 - 2008: Postdoctoral Researcher, Delft University of Technology, Netherlands
  • 2002 - 2006: Teaching and Research Assistant, McMaster University, Canada,
  • 2001: Research Associate, Department of Geography, University of the Aegean, Greece
  • 2000: Instructor, Occupational Training Centre "Integration", Greece
  • 1997-1999: Research Assistant, University of the Aegean, Greece

Visiting academic appointments

  • Visiting Researcher, Department of Economics and Statistics, University of Salerno, Italy, 11/2016 (2 weeks)
  • Visiting Professor, Department of Economics, University of Messina, Italy, 03/2016 (2 weeks)
  • Honorary Lecturer, The University of Sydney Business School, Institute of Transportation and Logistics Studies, The University of Sydney, Australia 05/2016 (3 weeks)
  • Guest Researcher, Delft University of Technology, Netherlands, 2008 - 2012

Honours and awards

  • Nominated for Enriching Students' Life Award, Cardiff University, 2013/14 and 2014/15
  • Alice Farrands' Research Scholarship, RAND Europe, 2008
  • Alexander S. Onassis Benefit Foundation, Academic Scholarship, 2002 - 2006
  • McMaster University, Graduate Scholarship, 2002-2006
  • Canadian Transportation Research Forum, Jim Davey Award, 2004 and 2005
  • Hellenic-Canadian Federation of Ontario Academic Award, 2004
  • University of the Aegean, Graduation Award, 1999
  • Greek State Institute of Scholarships (IKY), 1997 and 1998

Awards to students

  • Botakoz Arslangulova (née Abdrazakova), Highly Commended for the RT Wynn Medallion for Best Student–Paper, CILT–Wales National Transport Awards, 2016
  • Matthew Barron, John Heasman Prize 2015-16, British Parking Association, 2016
  • Emma Thorpe, RTPI Research Awards First Prize in the Student Category, 2015
  • Matthew Barron, Sawtooth Software Academic Grant Recipient, 2015
  • Chao Qi, John Heasman Bursary 2014-15, British Parking Association, 2014
  • Lucy Baker, RT Wynn Medallion for Best Student-Paper, CILT-Wales National Transport Awards, 2014

Professional memberships

  • Fellow of the Higher Education Academy, 2014 -
  • Chartered Member of the Chartered Institute of Transport and Logistics, 2013 - 2018

Speaking engagements

  • 'Understanding consumer preferences for cleaner and autonomous vehicles', Transport Futures Conference, 6 June, 2019, Cardiff
  • 'What Policy measures Have Been Proposed Based on the Associated Factors with Traffic Crashes?', Traffic Safety Conference 2019, 11-13 March, Riyadh. This talk can be viewed here
  • 'Privacy of Health Records: Evidence from a pan–European Study', Institute for Policy Research, University of Bath: Evaluating Social Prescribing, 28 November, 2017, Bath
  • 'Privacy of Health Records: Evidence from a pan–European Study', ADRC-Wales: Public Engagement and Social Science Research Challenges and Emerging Solutions, 22 June, 2017, Cardiff
  • 'Privacy of Health Records: Evidence from a pan-European Study', Digital Enlightenment Forum: Trusted Data Management in Health Care, 7 June, 2016, Amsterdam.
  • 'Bus Stop, Property Price and Land Value Tax A Quantile Hedonic Exploration', Transport Statistics User Group Wales, 25 April, 2016, Cardiff.
  • 'How did we get here? Andrea Collins and Dimitris Potoglou talk to Andy Fryers, Hay Festival Winter Weekend, 27 November, 2015, Hay-on-Way.
  • 'Short-stay Car Parking Choice Behaviour: A Case Study of Cardiff City Centre', ParkEx, 21 April, 2015, The NEC, Birmingham.
  • 'Public Preferences for Security and Privacy: Evidence from a Pan-European Study' School of Geography and Planning, Cardiff University; Event hosted by the Innovation and Engagement Unit, 11 March, 2015, Cardiff. This talk can be viewed here.
  • 'Preferences for Privacy, Surveillance and Security: A Pan-European Study on the Metro/Train Travel' School of Geography and Planning, Cardiff University; Event hosted by the Spatial Analysis Research Group, 19 March, 2015, Cardiff.
  • 'Design of stated preference discrete choice experiments and surveys', School of Engineering and Geosciences, Newcastle University, 13 November 2013, Newcastle.
  • 'Economic value of personal information online: Preliminary findings from three stated preference discrete choice experiments', Institute for Transport Studies, 17 May 2013, Leeds.
  • 'How about an electric car? Review of barriers, policy interventions and an exploratory study in the East of England', Research Centre on Economics of Institutions, University of Rome III, Rome, 22 February 2012.
  • Keynote Speaker, XIII Scientific Meeting of the Italian Society of Transport Economics (SIET), 16 -17 June 2011, Messina (declined).
  • 'Security, at what cost? Quantifying people's trade-offs across privacy, liberty and security', Modelling World, Transport Modelling Seminars, 17 June 2010, London.
  • 'Security, at what cost? Quantifying people's trade-offs across privacy, liberty and security', US House of Representatives, Washington, DC: Briefed professional staffers of the Transportation Security and Infrastructure Protection Subcommittee of the Homeland Security Committee, 12 March 2010, Washington, DC.
  • 'Environmental valuation of goods and services using discrete choice modelling', Dept. of Environmental Studies, University of the Aegean, 19 January 2010, Mytilene.
  • 'Security, at what cost? Quantifying people's trade-offs across privacy, liberty and security', RAND Europe Board of Trustees, 14 January 2009, London.

Committees and reviewing

  • Programme Director, MSc Transport and Planning, 2014 –
  • Member of the Postgraduate Taught Management Committee, 2014 –
  • Member of the Postgraduate Taught Programmes Student-Staff Panel, 2013 –

External activity

  • Associate Editor, Transportation Research Part D: Transport and Environment, Elsevier, 2019 -
  • Editorial Board, Transportation Research Part D: Transport and Environment, Elsevier, 2018 - 2019
  • Editorial Board, Sustainability, Section: "Sustainable Urban and Rural Development", MDPI, 2018 -
  • Advisory Board Member, Sci, MDPI, 2018 -
  • Guest Editor, Sustainability, Special Issue: 'Travel Behaviour and Sustainable Transport of the Future', MDPI, 2018
  • Member of the US Transportation Research Board's Task Force on Data Privacy, Security and Protection Policy, 2016 -
  • External Examiner, BSc/MSc Logistics, University of Greenwich, 2016 -
  • External Examiner, BSc/MSc Logistics, University of Wales Trinity St. David, 2015 - 2018
  • Executive Committee Member of the Universities Transport Study Group (UTSG),  2014 - 2016
  • Member of the Programme Committee, International Conference on Geographical Information Systems: Theory, Applications and Management (GISTAM), 2016 -
  • Editorial Board, Open Transportation Journal, 2011 - 2015
  • Methodological Innovations Committee, European Transport Conference, 2011 - 2014
  • Reviewer for: Transportation Research Part A - Policy and Practise, Journal of Choice Modelling, Journal of Transport Geography, Transport Policy and others.













  • Potoglou, D., Kim, C. . W. and Burge, P. 2009. Discrete choice modelling. In: Ling, T. and van Dijk, L. eds. Performance Audit Handbook: Routes to Effective Evaluation. Technical Report Vol. 788-RE. Santa Monica, CA: RAND Corporation, pp. 34-41.





MSc Transport and Planning

Module leader for:

  • Transport Analysis
  • Researching Transport
  • Transport and the City

BSc Urban Planning and Development

Module leader for:

  • Sustainable Transport

Dimitris is a member of the Spatial Planning and Analysis in City Environments (SPACE), the Festivals Research Groups and the Transport Futures Research Network.

Interests / Areas of Expertise

  • Travel behaviour
  • Car ownership, type choice and demand for cleaner cars
  • Privacy and security trade-offs
  • Design of discrete choice and best-worst scaling experiments to inform public policy and decision making
  • Quantitative methods


2018 – 2019: Adoption of Electric Buses in India
Global Challenges Research Fund
Principal Investigator (in collaboration with BITS Pilani University, India)
Total: £13,970


2018 –
 2019Creating demand for sustainable metals and minerals: The case of alternative fuelled vehicles and mobile phones
Funded by the Swedish Government
Co–Principal Investigator (with Prof. Lorraine Whitmarsh, School of Psychology, Cardiff University)
Total: £28,077


2017 - 2018: Cardiff University Research Leave Fellowship Scheme
Total: £15,000


2013 - 2015: Understanding the relative valuations of research impact: Applying best-worst scaling experiments to survey the public & biomedical/health researchers
Funded by the Medical Research Council (Ref: MR/L010569/1).
Co-Investigator (PI: Prof. Jonathan Grant, King's College London)
Total: £154,934.75

This study aims to address this gap by refining and adapting a survey-based approach known as Best-Worst Scaling (BWS) to analyse the relative valuations of research impact as perceived by the general population and researchers. This study will focus on biomedical and health research and will contribute to the MRC's objective to fund studies that 'Deliver user/beneficiary views on the contribution of academic research and MRC input to this'.


2013 - 2015: Financing Local Public Transport using Land Value Capture Tax : The Case of Cardiff Bus
Funded by British Academy/Leverlulme Small Research Grant (Ref: SG122122).
Principal Investigator (with Dr Yiming Wang, University of Bristol)
Total: £6,947
This project is a scoping study to examine a potential policy option of levying land value capture property tax to fund local public transport in the UK. Traditional charging scheme only recognises the internal use value of transport facility. What is overlooked is that the public transport system often promotes and, in economic terms, exerts positive externalities upon the market values of real estate properties which are adjacent to the transport network. Such added property values, if recovered through taxation, can be used to finance local public transport systems, which, given the current economic climate, are typically short of funding in the contemporary UK. The geographic focus of this study will be on the public bus system in the city of Cardiff, Wales.


2012 - 2014: Public Perception of security and privacy: Assessing Knowledge, Collecting Evidence, Translating Research into Action.
Funded by Project PACT, FP7 and DG Enterprise, Grant Agreement No. 285635.
Principal Investigator (for RAND Europe)
Total: €2.5M.
Security technologies and related measures are implemented to mitigate likely risks from terrorist attacks and other threats, but these technologies and measures may compete with privacy and civil liberties. RAND Europe is participating in PACT, a 3-year EU-funded research project to assess existing knowledge about the relation between security and privacy; collect empirical evidence through a pan-European survey; and analyse the main factors that affect how the public perceives the security and privacy implications of security technology. RAND Europe is leading the design and analysis of a large-scale survey that is aimed to collect responses from 27,000 participants across the EU27 member states using face-to-face interviews and internet surveys. The survey questionnaire involves asking participants' preferences in three real-life situations where different factors related to privacy and security may compete.

I am interested in supervising students in the areas of:

  • Commuting, travel satisfaction and well-being
  • Land-use and transport interactions; the role of the built environment and network design on travel behaviour decisions
  • Demand for and market segmentation of alternative fuelled vehicles and mobility tools
  • Governance and management of public transport systems

Current supervision

Damilola Akosile

Damilola Akosile

Research student

Fahad Saud Albahlal

Research student

Rongqiu Song

Rongqiu Song

Research student

Past projects

  • Dr Omar Alotaibi, "Potential Demand for Public Transport in Riyadh City, Saudi Arabia", 2013-2017