Dr Colin Foad

Dr Colin Foad

School of Psychology

Research summary

I am interested in hypocrisy and how associated powers of context contribute to people’s perceptions of their attitudes, beliefs and actions. This interest led me to develop Social Context Mismatch Theory, which outlines how understanding multiple contextual influences simultaneously can help explain why people often fail to act as they think they should.

Teaching summary

Standard lecturer duties, including project supervision, running practicals, supporting personal tutees, placement supervision and lecturing on courses relating to social psychology.

Undergraduate education

2006-2007. Social Policy  & Exploring Psychology, Open University (part-time).
2007-2010. BSc in Psychology, University of  Sussex.

Postgraduate education

2010-2011. MSc in Social  Science Research Methods, Cardiff University.
2011-2015. PhD in Psychology at Cardiff  University, supervised by Professor Greg Maio.

Employment

Current: Lecturer, School of Psychology, Cardiff University.

2015-18. Research Associate, Cardiff University
2015-16. Lecturer, Cardiff University

Previous employment includes numerous jobs, from off-licence manager to insurance auditor! Before entering academia, I also spent four years as a crime analyst for Hertfordshire Police (2003-2007).

2017

2016

Standard lecturer duties, including project supervision, running practicals, supporting personal tutees, placement supervision and lecturing on courses relating to social psychology.

Research topics and related papers

I have three main research topics at present. The first relates to hypocrisy and the difficulties people face in living up to their values in a modern society. The second relates to the impact of mindfulness on social psychological mechanisms. The third relates to understanding how the salience of children can impact upon social cognition.

Funding

2010-14 ESRC 1+3 studentship
2010-15 School of Psychology (Cardiff), Graduate Teaching Assistant support
2015-18 Leverhulme post-doctoral research associate; mindfulness, attitudes and values
2017-20 Co-I for ESRC grant (533k); salience of children and values

Research group

Social & Environmental Psychology

Research collaborators

Professor Geoff Haddock