![Ahmed Almoraish](https://profiles-cardiff.imgix.net/attachments/4234?w=200&h=200&auto=format&crop=faces&fit=crop&q=90")
Dr Ahmed Almoraish
Business Tutor
- AlmoraishA1@cardiff.ac.uk
- Aberconway Building, Room C52, Colum Road, Cathays, Cardiff, CF10 3EU
- Available for postgraduate supervision
Overview
I joined the Department of Marketing and Strategy in January 2018 as a business tutor. Prior to joining Cardiff University, I was a tutor of the management development program in the University of Strathclyde Business School where I obtained a postgraduate certificate in research methodology. I studied MBA at Cardiff Business School. I have also worked as a teaching associate at Taiz University where I obtained a bachelor degree in business administration.
I hold a PhD in marketing from the University of Strathclyde. My research interests lie in customer experience, B2B, service marketing and relationship marketing. In addition, statistical analysis and research methods. Before joining academia, I worked as marketing research supervisor at YCGSI which belongs to one of the largest multinational conglomerate. It owns over 92 companies in various areas around the world including UK.
Publication
2019
- Almoraish, A. 2019. Conceptualising customer experience in B2B services. Presented at: ATINER, Athens, 2016. pp. -.
2018
- Almoraish, A. 2018. How does past and present customer experience explain the satisfaction with the supplier? A fuzzy set qualitative comparative approach. Presented at: EMAC, Strathclyde, Glasgow, 29 May - 01 June 2018. pp. -.
2017
- Almoraish, A., Gounaris, S. and Wagner, B. 2017. Conceptualising customer experience in B2B services. Presented at: 11th Annual International Conference on Global Studies:, 18-21 December 2017. Atiner Conference Paper Series MKT2016-2223 Athens, Greece: Athens Institute for Education and Research
- Almoraish, A. 2017. Measuring customer experience and its consequences in B2B professional service customers: A longitudinal study. Presented at: 6th International Research Conference in Marketing, Glasgow, 16-17 May 2017. pp. -.
2015
- Almoraish, A. 2015. Developing a scale to measure the experience of the dyadic relationships between suppliers and customers in business market. Presented at: EMAC 2015 Doctoral Colloquium, Leuven, Belgium, 24-26 May 2015. pp. -.
2014
- Almoraish, A. 2014. Developing a scale for the measurement of customer and supplier experience in business markets. Presented at: 3rd International Research Conference in Marketing, Glasgow, 2014. pp. -.
- Almoraish, A. 2014. Developing and validating a scale for the measurement of business-to-business customer experience. Presented at: Scottish DTC Business and Management Pathway Colloquium, Glasgow, 2014. pp. -.
Conferences
- Almoraish, A. 2019. Conceptualising customer experience in B2B services. Presented at: ATINER, Athens, 2016. pp. -.
- Almoraish, A. 2018. How does past and present customer experience explain the satisfaction with the supplier? A fuzzy set qualitative comparative approach. Presented at: EMAC, Strathclyde, Glasgow, 29 May - 01 June 2018. pp. -.
- Almoraish, A., Gounaris, S. and Wagner, B. 2017. Conceptualising customer experience in B2B services. Presented at: 11th Annual International Conference on Global Studies:, 18-21 December 2017. Atiner Conference Paper Series MKT2016-2223 Athens, Greece: Athens Institute for Education and Research
- Almoraish, A. 2017. Measuring customer experience and its consequences in B2B professional service customers: A longitudinal study. Presented at: 6th International Research Conference in Marketing, Glasgow, 16-17 May 2017. pp. -.
- Almoraish, A. 2015. Developing a scale to measure the experience of the dyadic relationships between suppliers and customers in business market. Presented at: EMAC 2015 Doctoral Colloquium, Leuven, Belgium, 24-26 May 2015. pp. -.
- Almoraish, A. 2014. Developing a scale for the measurement of customer and supplier experience in business markets. Presented at: 3rd International Research Conference in Marketing, Glasgow, 2014. pp. -.
- Almoraish, A. 2014. Developing and validating a scale for the measurement of business-to-business customer experience. Presented at: Scottish DTC Business and Management Pathway Colloquium, Glasgow, 2014. pp. -.
Research
Research interests: Customer Experience, B2B relationships and Organizational agility.
The main role of my research activities is to help companies to generate sustainable success over a longer period of time. This is the objective the strategic marketing serves, informed by such theories as relationship marketing, customer loyalty or the resource-based view of the firm, and more broadly organisational behaviour.
Publications:
Gounaris, S. and Almoraish, A., (2024). A dynamic, relational approach to B2B customer experience: A customer-centric perspective from a longitudinal investigation. Journal of Business Research, 177, p.114606.
Agag, G., Shehawy, Y.M., Almoraish, A., Eid, R., Lababdi, H.C., Labben, T.G. and Abdo, S.S., 2024. Understanding the relationship between marketing analytics, customer agility, and customer satisfaction: A longitudinal perspective. Journal of Retailing and Consumer Services, 77, p.103663.
Jackson, N., Cockrill, A., Almoraish, A., (2024) Towards a Framework for the Dissemination of Depression Research via Social Media. British Journal of Health Care Management. (Accepted on March 2024)
Conferences:
- Glanfield, K., Agarwal, M.P., Almoraish, A,. Bolton, N,. Poole,. A (2022). Challenging the primacy of sensory brand experience. A cross cultural study of the influence of brand experience on consumer based brand equity in India and the UK. British Academy of Management. BAM2022. Manchester University.
- Argarwal, M.P., Glanfield, K., Almoraish, A. and Bolton, N. (2022). A marketing conundrum: resolving the contradictions and primacy claims between the brand experience or customer experience literature and marketing scholars. Advance in Management and Innovation Conference AMI. Cardiff Met University.
- Almoraish, A., & Gounaris, S. (2018). How does past and present customer experience explain the satisfaction with the supplier? A fuzzy set qualitative comparative approach. In European Marketing Academic Annual Conference: EMAC 2018.
- Almoraish, A. (2017). Measuring customer experience and its consequences in B2B professional service customers: A longitudinal study. In 6th International Research Conference in Marketing, University of Strathclyde, Glasgow.
- Almoraish, A., Gounaris, S. & Wagner, B. (2016). Conceptualising customer experience in B2B services, Athens. ATINER'S Conference Paper Series, No: MKT2016-2223.
- Almoraish, A. (2015). Developing a scale to measure the experience of the dyadic relationships between suppliers and customers in the business market. In 6th EMAC Regional Conference: Doctoral Seminar, Vienna.
- Almoraish, A. (2014). Developing a scale for the measurement of customer and supplier experience in business markets. In 3rd International Research Conference in Marketing, University of Strathclyde, Glasgow.
International Participation:
- Keynote speaker at international conference of technology, science and administration (ICTSA-2021)
- Session chair at the 5th International Conference of Reliable Information and Communication Technology 2020 (IRICT 2020)
Supervisions
MBA and Master disserations