I joined the Department of Marketing and Strategy in January 2018 as a business tutor. Prior to joining Cardiff University, I was a tutor of the management development program in the University of Strathclyde Business School where I obtained a postgraduate certificate in research methodology. I studied MBA at Cardiff Business School. I have also worked as a teaching associate at Taiz University where I obtained a bachelor degree in business administration.

I am currently a doctoral researcher at the Department of Marketing Strathclyde Business School. My research interests lie in customer experience, B2B, service marketing and relationship marketing. In addition, statistical analysis and research methods. Before joining academia, I worked as marketing research supervisor at YCGSI which belongs to one of the largest multinational conglomerate. It owns over 92 companies in various areas around the world including UK.