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 Alison Caffyn

Alison Caffyn

Research student, School of Geography and Planning

Mae'r cynnwys hwn ar gael yn Saesneg yn unig.

I am an experienced research consultant currently writing up my ESRC funded PhD research into contestations around intensive agricultural developments. I live in Shropshire and my research has focused on the planning regimes in Herefordshire and Shropshire.

I have many years’ experience of research and consultancy in public, private and academic contexts, largely specialising in rural regeneration and tourism development.

Specialisms include:

  • outdoor recreation, walking, cycling
  • sustainable and slow tourism
  • market town and rural regeneration
  • partnership working and community involvement
  • heritage interpretation and sense of place

Prior to researching at Cardiff University, I was a freelance consultant for ten years. Previously I have held posts at ECOTEC Research and Consulting, University of Birmingham, South Shropshire District Council, Loch Lomond Stirling and Trossachs Tourist Board and Cumbria Tourist Board. I have held advisory roles at the National Trust (Midlands) and am a member of the Shropshire Hills AONB Partnership.


MSocSc Leisure and Tourism, University of Birmingham

BA Geography, Durham University

Research interests

The ESRC funded research has explored the contestations around the impacts of intensive poultry units in Herefordshire and Shropshire. These two counties have the highest numbers of broiler poultry units in the UK – there has been a three to four fold increase over the last twenty years. There are approaching 20 million birds in Herefordshire and 15 million in Shropshire at any one time, with multiple crops of birds a year. Local communities have been increasingly objecting to many of the planning applications and there has been rising concern about cumulative impacts of ammonia emissions and nutrient pollution in watercourses.

Research objectives:

  1. To explore how and why contestations/conflict over poultry unit developments have emerged and who has become involved – their views and concerns.
  2. To explore the types of knowledge and discourse deployed in the planning process for such developments.
  3. To explore the impacts of such developments once built, and how they are experienced by residents and visitors.

The research involved identifying and mapping all poultry units in the two counties using planning permission and environmental permit data. A range of over 50 stakeholders were interviewed – farmers, planners, environmental agencies, objectors, decision makers and tourism interests. The research draws on analysis of policy and planning application documentation, meeting observations and extensive fieldwork. I have been particularly interested in how people experience the poultry units in the landscape once built. I have also explored whether there is evidence that the proliferation of units could harm the local visitor economy.

The research is being written up currently and will be submitted for examination before October 2020. A number of academic articles based on various aspects of the research are also planned.



Mara Miele and Chris Bear


I taught previously at the University of Birminghm Centre for Urban and Regional Studies, leading modules on tourism, leisure and rural policy and planning as part of the Geography and Planning degree.

I was also course director for the Tourism Policy and Management Masters Programme teaching multiple modules.

At Cardiff I have contributed lectures and seminars to the Mobilities: Travel, Tourism and Communication module, over the last three years.


Contestations around intensive poultry unit developments

Funding source