![Omar Jamal Mohammed](https://profiles-cardiff.imgix.net/attachments/3380?w=200&h=200&auto=format&crop=faces&fit=crop&q=90")
Overview
I am a 2nd year PhD researcher at Cardiff Business School. I am interested Green Technology Consumption where my research is examining why there is a lack of Battery Electric Vehicle adoption in Wales from a consumer behaviour perspective. The purpose of which is address the low rate of adoption of these cars and provide consumers and stakeholders with key information on achieving wide spread adoption. I am using the theoretical lens of the "Extended Self" whilst also considering how feelings of Pride may shape consumers intention to adopt
Education
- 2020 - MSc in Social Science Research Method (SSRM)
- 2019 - MSc in International Management
- 2018 - BSc in International Economics and Finance
Outside of academia, I enjoy training for and competing in running and cycling events. I am currently training for the 2022 Welsh Duathon
Publication
2023
- Mohammed, O. 2023. Psychological ownership and pride among battery electric vehicle owners in Wales: An investigation into sustainable transport behaviours. PhD Thesis, Cardiff University.
Thesis
- Mohammed, O. 2023. Psychological ownership and pride among battery electric vehicle owners in Wales: An investigation into sustainable transport behaviours. PhD Thesis, Cardiff University.
Research
- Green Technology Consumption
- Battery Electric Vehicle Adoption
- Extended Self
- Self Conscious Emotions
Thesis
Sustainable Transport: A Behavioural Study Investigating the Implementation of Battery Electric Vehicles in Wales
Teaching
Currently Lead Tutor for the following Modules
- BS3747 Cultural Marketing (Undergraduate)
- BS3012 Digital Marketing (Undergraduate)
- BST356 Digital Marketing (Postgraduate - MSc)
Previous Modules Include:
- BS3002 Asian Management Systems (Undergraduate)
- BS3725 Advertising and Marketing Communications Management (Undergraduate)