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Hugh Griffiths

MA (University of Leeds)

Research student, School of Journalism, Media and Culture

+44 (0)29 208 75688
Two Central Square, Central Square, Cardiff, CF10 1FS


Hugh has worked in a range of senior and executive roles in central government, most recently as a specialist in brand and corporate communications. As one of the public sector's first brand managers, he helped to form a Whitehall group dedicated to support brand practitioners in government and shape relevant policy and practice.

Since 2008 Hugh has been a visiting lecturer on strategic branding for the postgraduate programme for senior government communication professionals (MA Public Communication, University of Leeds) and, more recently, also taught the elements of branding at Cardiff University. His previous research examined models for evaluating government brands and was the subject of his MA dissertation.


Hugh has lectured on brand and branding in culture as part of the BA Journalism, Media and Cultural Studies programme and has taught on the undergraduate modules 'Media and Democracy' and 'Representations'. He is currently an associate lecturer for the postgraduate programme MA Political Communication.

Awards and Memberships

  • 2011-2014 Knowledge Enterprise and Skills Scholarship (KESS), a full award made by the Welsh Government and funded through the partnership of the European Social Fund, Cardiff University and the Do Lectures.

  • Accredited practitioner and member of the Chartered Institute of Public Relations (CIPR)

  • 2009-2010 MA Public Communication, University of Leeds

Other Roles

  • Mentor, Postgraduate Certificate in University and Learning (PCUTL)

  • Representative on the PhD and MPhil Research Staff/Student Panel

  • JOMEC Education Committee

  • JOMEC Research Committee

Related Links

Do Lectures



Digital platforms: Learning, change & nation branding

Digital platforms are opening up new ways of learning. A number of such platforms have been created with the aim of promoting change or advancing a particular set of ideas. This project is particularly interested in digital platforms which have their roots in a place or an event and seeks to understand the relationship between physical place and global expression online, along with their importance in economic, political and cultural terms.

The aim of the research is to evaluate the role and impact of these new digital platforms, and specifically to examine the Do Lectures. Based in Cardigan, the Do Lectures (ideas + energy = change) holds its signature annual event in a West Wales forest, but has a growing international following online.

The research will evaluate the influence of the talks and the event as a whole not only from a Do Lectures point of view but also from a Wales point of view. To what extent can a small event influence how Wales is seen around the world, helping to shape the country’s “brand”?

The picture that emerges from the research will be of value to digital platform entrepreneurs but also to organizations which need to understand the impact of their digital footprint. The research outcomes will also be of interest to the tourism industry, to education and to the media.


Justin Lewis

Professor Justin Lewis

Professor of Communication

Ian Hargreaves

Professor Ian Hargreaves

Professor of Digital Economy