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 Zizheng Yu

Zizheng Yu

Research student,

Two Central Square, Central Square, Cardiff, CF10 1FS


Dr Zizheng Yu is currently working as an Associate Lecturer at JOMEC, Cardiff University and King's College London. He obtained his PhD from JOMEC, Cardiff University in November 2021. Before entering academia, Zizheng has worked for the Country Garden Real Estate in China as a Senior Brand Manager; as a Journalist in Chinese Southern Daily in Foshan, and UK Chinese Journal in London; as a Research Associate in China Current Network. Zizheng is the vice-president of UK-China Media and Cultural Studies Association (UCMeCSA), and also a member of IAMCR, ICA, ECREA and MeCCSA. His previous works can be found mainly in Chinese Journal of Communication, Journal of Broadcasting & Electronic Media, Media International Australia, and JOMEC Journal. 

One of his latest research “The emergence of algorithmic solidarity: unveiling mutual aid practices and resistance among Chinese delivery workers” has sparked heated debate both inside and outside the academic circle, and it was reported by WIRED recently: “China’s Gig Workers Are Challenging Their Algorithmic Bosses”. 


Research interests

My research interests mainly focus on short-video-based (SVB) social media, consumer activism/political consumerism, media practices, video activism, social movements, digital activism, and cultural semiotics studies.


(MC3551) Doing Media Research: Approaches and Methods (seminar, 2022-2023); (MC1110) History of Mass Communication and Culture (seminar, 2021/2022); (MC1119) Advertising and the Consumer Society (seminar, 2020/2021, 2021/2022); (MC3634) Understanding Digital Society through Black Mirror (seminar, 2021/2022); (MC1578) Understanding Journalism Studies (seminar, 2020/2021, 2022-2023).


Consumer Video Activism in China: An Empirical Investigation into its Origins, Dynamics, and Impacts



Dr Emiliano Treré

Reader in Data Agency and Media Ecologies


Professor Stuart Allan

Professor of Journalism and Communication