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 Zizheng Yu

Zizheng Yu

Research student,

Email
yuz8@cardiff.ac.uk
Campuses
Two Central Square, Central Square, Cardiff, CF10 1FS

Overview

Zizheng Yu has worked for the Country Garden Real Estate in China as a Senior Brand Manager; as a Journalist in Chinese Southern Daily in Foshan, and UK Chinese Journal in London; as a Research Associate in China Current Network. Now, Zizheng Yu is a PhD Candidate at Cardiff University, JOMEC. Zizheng is the vice-president of UK-China Media and Cultural Studies Association (UCMeCSA), and also a member of IAMCR and ECREA. My previous work can be found in Chinese Journal of Communication.


Zizheng's latest CV: https://cardiff.academia.edu/OscarYu/CurriculumVitae

Research

Research interests

My research interests mainly focus on short-video-based (SVB) social media, consumer activism/political consumerism, media practices, video activism, social movements, digital activism, and cultural semiotics studies.

Thesis

An Empirical Research on Consumer Video Activism and the Emergence of the Consumer Sphere in China

Supervisors

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Dr Emiliano Treré

Senior Lecturer in Media Ecologies and Social Transformation

Stuart Allan

Professor Stuart Allan

Head of School