Zizheng Yu
Research student,
- yuz8@cardiff.ac.uk
- Two Central Square, Central Square, Cardiff, CF10 1FS
Overview
Zizheng Yu has worked for the Country Garden Real Estate in China as a Senior Brand Manager; as a Journalist in Chinese Southern Daily in Foshan, and UK Chinese Journal in London; as a Research Associate in China Current Network. Now, Zizheng Yu is a PhD Candidate at Cardiff University, JOMEC. Zizheng is the vice-president of UK-China Media and Cultural Studies Association (UCMeCSA), and also a member of IAMCR, ECREA and MeCCSA. His previous works can be found in Chinese Journal of Communication, Journal of Broadcasting & Electronic Media, and JOMEC Journal.
Research
Research interests
My research interests mainly focus on short-video-based (SVB) social media, consumer activism/political consumerism, media practices, video activism, social movements, digital activism, and cultural semiotics studies.
Teaching
- (2020-2021) (MC1119) Advertising and the Consumer Society
- (2021-2022) (MC1578) Understanding Journalism Studies
