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 Zizheng Yu

Zizheng Yu

Research student,

Email
yuz8@cardiff.ac.uk
Campuses
Two Central Square, Central Square, Cardiff, CF10 1FS

Overview

Zizheng Yu has worked for the Country Garden Real Estate in China as a Senior Brand Manager; as a Journalist in Chinese Southern Daily in Foshan, and UK Chinese Journal in London; as a Research Associate in China Current Network. Now, Zizheng Yu is a PhD Candidate at Cardiff University, JOMEC. Zizheng is the vice-president of UK-China Media and Cultural Studies Association (UCMeCSA), and also a member of IAMCR and ECREA. My previous work can be found in Chinese Journal of Communication.


Zizheng's latest CV: https://cardiff.academia.edu/OscarYu/CurriculumVitae

Research

Research interests

My research interests mainly focus on short-video-based (SVB) social media, consumer activism/political consumerism, media practices, video activism, social movements, digital activism, and cultural semiotics studies.

Teaching


  • (2020-2021) (MC1119) Advertising and the Consumer Society 

  • (2021-2022) (MC1578) Understanding Journalism Studies

Thesis

An Empirical Research on Consumer Video Activism and the Emergence of the Consumer Sphere in China

Supervisors

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Dr Emiliano Treré

Senior Lecturer in Media Ecologies and Social Transformation

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Professor Stuart Allan

Professor of Journalism and Communication