Skip to main content
 Andrea M. Guati Rojo

Andrea M. Guati Rojo

Research student, School of Psychology

+44(0)29 208 4007
8.11, Tower Building, 70 Park Place, Cardiff, CF10 3AT


My research aims to examine and understand public perceptions and attitudes towards the use of ammonia for energy power, distribution and storage, especially within future energy systems. Ammonia (NH3) is perceived, by some, as the crucial element for the switch to green energy alternatives due to existing knowledge, infrastructure and the versatility of this gas. Currently NH3 production is based on natural gas, which contains carbon. However, excess of renewable power can be used to split water to produce hydrogen, which can be then combined with nitrogen, extracted from air, to make ammonia. This ammonia can be then stored and transported for future use as a zero-carbon fuel.

Nevertheless, public perceptions of NH3 might present a barrier to its development and deployment. Therefore, public perspectives should be examined at an early stage of technology. This project will be carried out across Mexico and the UK, providing an opportunity to examine potential deployment of ammonia projects in two different contexts


Research interests

Environmental Psychology, Energy and Environment, Ammonia-based technologies,Perceptions and acceptance of energy storage technologies


Public Perception Of Ammonia Based Systems: An Understanding Of Concerns And Attitudes Towards The Use Of NH3 As A Potential Future Energy Storage Of Production Fuel


Dr Christina Demski

Senior Lecturer

Augustin Valera-Modena

Professor Agustin Valera-Medina

Professor - Teaching and Research