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Laura Sinclair

Research student, School of Journalism, Media and Culture

Two Central Square, Central Square, Cardiff, CF10 1FS


Laura Sinclair (née Jones) is a PhD student at the Cardiff University School of Journalism, Media and Cultural Studies with research interests in children's media, television, gender, the feminization of journalism and nostalgia.

She is currently a Teaching Assistant at JOMEC teaching seminars for the third year module, Mediating Childhood. Laura was also recenlty a Research Assistant, working alongside Dr Cynthia Carter and Professor Jeanette Steemers, and co-wrote a report, comissioned by the British Film Institute, which discussed children’s understanding of their place on and importance of public service broadcasting.

She has also previously been the editor of the JOMEC Journal and a Cardiff University Press Student Representative.

She holds a First Class BA in Media Communications from University of South Wales and a Masters of Research in Media, Culture and Communication from University of South Wales for the thesis titled 'The treasured memories of childhood and television: Intergenerational memory, the home and children's remake television'.


Research interests

  • Children's television

  • Nostalgia

  • Media and communications research methods

  • Higher education pedagogies

  • Audience research

  • Feminization of journalism


  • Guest lecturer for Media Audiences (2015-2016)

  • Coordinator of Lunchtime Conversations seminars at Continuing and Professional Education at Cardiff University (2018)

  • Guest lecturer for Mediating Childhood (2019-2021)

  • Teaching Assistant for Mediating Childhood (2021-2022)


An investigation into the representation of gendered parental roles in pre-school children's television.

My PhD research aims to investigate how gendered roles are understood by pre-school children from the ages of 2-4 through their parents' gendered performance in the home in comparison to the parents, families and children represented on children’s television. This research will analyse the representation of gendered roles through a multi-method approach involving both textual analysis and ethnography.


Lucy Bennett

Dr Lucy Bennett

Lecturer in Media Audiences (Teaching and Research)