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Thrive campaign commendation

9 November 2012


Cardiff University's Thrive campaign, aimed at recruiting undergraduate students, has won marketing industry recognition.

The University won a commendation in the 'Public Sector Website or Campaign' category at the Dadi Awards.

The Dadis (The Drum awards for the digital industries) recognise and reward digital excellence. Now in their 6th year, the awards bring together individuals and companies at the forefront of digital.

Cardiff's Thrive campaign, to raise applications to the university by the country's best and brightest students, was developed with digital communications agency Precedent.

Sandra Elliott, Director of Communications and International Relations said: "The Dadi commendation is very welcome recognition for Thrive. Thrive's aim is to re-focus the University's message to potential undergraduate students. Thrive talks to students in their own language and on their own terms. The campaign successfully uses intrigue, innovation and an emphasis on social media to engage with the highest calibre students in a manner which goes beyond traditional recruitment techniques."

Commenting on the award Lindsay Herbert, Head of Digital Marketing at Precedent said: "We're delighted to receive this industry recognition for the campaign, which has been so successful in its aim of effective undergraduate recruitment, as it further proves that great things can be achieved with clever use of small budgets.

"The project was the result of a highly collaborative effort between Cardiff University and Precedent, using the University's existing assets to create something exceptional, and a brand that would make Cardiff University stand out from the crowd."

The Thrive campaign is also featuring at the American Marketing Association's Annual Symposium for the Marketing of Higher Education.