The Llandovery Deep Place Study: A Pathway for Future Generations
29 October 2019
What type of economy and society do we need to create in Llandovery to achieve economic, social, cultural and environmental sustainability over the next generation?
This is the focus on the latest Deep Place study undertaken in the rural community of Llandovery during 2018-19.
Developed by Dave Adamson and Mark Lang, Deep Place is a holistic approach to sustainable place-making, focussed on how to practically achieve more economically, socially, environmentally and culturally sustainable places and communities.
The first Deep Place study was undertaken in Tredegar (2014), and subsequently two further studies have been untaken in the UK: Pontypool (2016) and Lansbury Park (2017).
Dr Lang, author of the report said: “Rural communities across the UK are facing multiple challenges, despite this there has been a surprising lack of research into small market towns. Advocating more localised action, based on a smaller individual choices, can often have a significant impact on strengthening community resilience against these external forces.”
He added “Llandovery town centre does have significant potential to provide public services, to be a focus for community cohesion and to grow local economic activity and employment. Key sectors of the Foundation Economy, including food, energy, care, the environment and e-commerce all offer opportunities for local employment, as well as being critical for the sustainable place-making agenda.”
Although realistic about the scale of the challenge in Llandovery and other communities across the UK, the Deep Place approach is fundamentally a positive one. It actively seeks to identify local initiatives, resources, and the passion and commitment of local people and businesses. These can, it argues, form the basis of a whole-place, place-based approach, which is so critical to making our all of our communities more equitable, resilient and sustainable for current and future generations.
The Llandovery Deep Place Study: A Pathway for Future Generations
This report explores the question, ‘What type of economy and society do we need to create in Llandovery to achieve economic, social, cultural and environmental sustainability over the next generation?
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