Ewch i’r prif gynnwys

Rheoli Busnes (Marchnata) (BSc)

Blwyddyn Mynediad


Mae'r cynnwys hwn ar gael yn Saesneg yn unig.

Mae ein rhaglen achrededig yn edrych i’r dyfodol, gan roi sgiliau a thechnegau arbenigol i chi er mwyn gwneud gwahaniaeth yn eich gyrfa mewn marchnata.

Cadwch le ar ddiwrnod agored

Student speaking with other person

Trosolwg y cwrs

In a saturated global business environment, professionals with the ability to implement marketing solutions that stand out are central to the success of contemporary organisations.

This means you’ll be in high demand for roles in the public, private and third sectors with competitive salaries and excellent prospects for career progression.

Our BSc Business Management (Marketing) focuses on organisations of all kinds from multinational corporations to social enterprises and charities. This holistic approach ensures you develop the skills to respond to the evolving needs of all businesses, irrespective of sector.

You’ll develop marketing expertise from our team of international researchers and business practitioners. They’ll introduce you to the practices of buyer behaviour, market research, strategy and advances in technological business and digital marketing.

With their support, you’ll build a skillset to respond to current developments and challenges in business and society, while preparing to launch a successful career or pursue further postgraduate study and research.

Nodweddion nodedig

  • The opportunity to study in a School that was ranked 6th in the UK for research quality and joint 1st for research environment in the 2014 Research Excellent Framework (REF).
  • The involvement of research-active staff in teaching.
  • An emphasis on independent learning in a research-led environment.
  • A wide variety of modules available in a School committed to multidisciplinary and interdisciplinary scholarship.
  • Progression through core and specialist option modules.
  • The opportunity to study abroad with or without a language component.

Achrediadau

Côd UCASNN25
Derbyniad nesafMedi 2020
Hyd3 blwyddyn
Modd (astudio)Amser llawn
Lleoedd sydd ar gael fel arferThe school typically has 425 places available.
Nifer y ceisiadau a dderbynnir fel arferThe school typically receives 2850 applications.

Cysylltu

Gofyn cwestiwn

Gofynion mynediad

AAB-ABB in A Levels. Please note, General Studies, Critical Thinking and Citizenship Studies will not be accepted.   

Cymhwyster Prosiect Estynedig: Fel arfer, bydd ymgeiswyr sydd wedi ennill gradd A yn y Cymhwyster Prosiect Estynedig (EPQ) yn cael cynnig un radd yn is na’r cynnig safonol ar gyfer Safon Uwch. Noder bod yn rhaid bodloni unrhyw ofynion sy’n benodol i’r pwnc o hyd

Derbynnir Tystysgrif Her Sgiliau Bagloriaeth Cymru Uwch yn lle un pwnc Safon Uwch (ar y graddau a restrir uchod) ac eithrio unrhyw bynciau penodol.

DDD-DDM in Business

IB 34-32, or 665-655 in 3 HL subjects.

Gallai cymwysterau amgen gael eu derbyn. Cewch ragor o wybodaeth am ofynion mynediad ar dudalen meini prawf derbyn Ysgol Busnes Caerdydd.

GCSE

Gradd C neu radd 4 mewn TGAU Iaith Saesneg.

IELTS (academic)

O leiaf 6.5 yn gyffredinol gydag o leiaf 5.5 ym mhob is-sgil.

TOEFL iBT

O leiaf 90 ar y cyfan gyda sgôr o 17 o leiaf ar gyfer ysgrifennu, 17 ar gyfer gwrando, 18 ar gyfer darllen a 20 ar gyfer siarad.

PTE Academic

O leiaf 62 ar y cyfan gydag o leiaf 51 yn yr holl sgiliau cyfathrebu.

Trinity ISE II/III

II: dau Ragoriaeth a dau Deilyngdod o leiaf.
III: o leiaf Llwyddo ym mhob cydran.

Cymwysterau eraill a dderbynnir

Os ydych yn ymgeisydd tramor ac nid Saesneg yw eich iaith gyntaf, ewch i'n tudalen am ofynion Iaith Saesneg i gael rhagor o wybodaeth am ba gymwysterau y byddwn yn eu derbyn.

GCSE Maths grade B or 6. GCSE English Language Grade C or 4 or an accepted English Language equivalent

Ffioedd dysgu

Myfyrwyr y DU ac UE (2020/21)

Ffioedd DysguBlaendal
£9,000Dim

Ewch i'n tudalennau ffioedd dysgu i gael y wybodaeth ddiweddaraf.

Gallai cymorth ariannol fod ar gael ar gyfer unigolion sy'n bodloni rhai meini prawf. Cewch ragor o wybodaeth yn ein hadran arian. Dim ond hyn a hyn o gymorth ariannol y gall y ffynonellau hyn eu cynnig, felly ni allwn warantu y bydd pawb sy'n bodloni'r meini prawf yn cael arian.

Myfyrwyr tu allan i'r UE (2020/21)

Ffioedd DysguBlaendal
£18,450Dim

Ewch i'n tudalennau ffioedd dysgu i gael y wybodaeth ddiweddaraf.

Gallai cymorth ariannol fod ar gael ar gyfer unigolion sy'n bodloni rhai meini prawf. Cewch ragor o wybodaeth yn ein hadran arian. Dim ond hyn a hyn o gymorth ariannol y gall y ffynonellau hyn eu cynnig, felly ni allwn warantu y bydd pawb sy'n bodloni'r meini prawf yn cael arian.

Costau ychwanegol

There are no additional costs. 

Llety

Mae gennym amrywiaeth o breswylfeydd sydd yn gweddu i anghenion a phoced yr unigolyn. Cewch wybod rhagor ar ein tudalennau llety.

Strwythur y cwrs

This is a three-year full-time programme, consisting 120 credits a year.  All Students, regardless of route, take a common Year 1, which does not count towards the final degree classification.  At the end of Year 1, you have the option to either stay with the BSc Business Management (Marketing) degree or to move to one of the other Business Management programmes if you have developed an interest in another area.

In Years 2 and 3, compulsory modules are determined by the choice of route but you also choose optional modules from an approved list enabling you to further tailor the degree to your interests

Mae'r modiwlau a ddangosir yn esiampl o'r cwricwlwm arferol. Byddant yn cael eu hadolygu cyn blwyddyn academaidd 2020/21. Bydd y modiwlau terfynol yn cael eu cyhoeddi erbyn mis Medi 2020

Blwyddyn un

You will study seven compulsory modules in your first year which provide a solid grounding the disciplines necessary for a Business Management graduate. All students on the Business Management programmes pursue the same first year modules which provide a common basis from which the specialised routes develop in the second and final years and allow you to experience a range of different subject specialisms prior to entering your second year. 

Teitl modiwlCôd modiwlCredydau
Society and EconomyBS100120 credydau
Operations ManagementBS100210 credydau
Introduction to AccountingBS150320 credydau
Management: Theory and EvidenceBS151120 credydau
MarketingBS152820 credydau
People in OrganisationsBS152920 credydau
Technology and the Digital AgeBS153210 credydau

Blwyddyn dau

In Year two you will take five compulsory double modules and either one double module or two single modules from the optional list.

Teitl modiwlCôd modiwlCredydau
Performance and Financial ManagementBS251720 credydau
Buyer BehaviourBS253520 credydau
Marketing ResearchBS253920 credydau
Marketing and StrategyBS254020 credydau
Managing PeopleBS254220 credydau

Blwyddyn tri

In the final year you will undertake two core double modules. The remainder of the programme is made up of optional modules (either double or single) at least half of which you will be required to select from the group of Marketing modules. This gives you a degree of flexibility and allows you to tailor your studies to your interests.

A range of optional modules are offered each year but the specific modules on offer may change from year to year enabling the programme to remain up to date and relevant to current and emerging issues in business and management.

Mae'r Brifysgol wedi ymrwymo i ddarparu amrywiaeth eang o opsiynau modiwl lle’n bosibl. Ond byddwch yn ymwybodol er y byddwn yn gwneud pob ymdrech i gynnig dewis, gall hyn gael ei gyfyngu mewn rhai amgylchiadau. Y rheswm am hyn yw'r ffaith mai dim ond nifer cyfyngedig o leoedd sydd ar gael ar rai modiwlau, a gaiff eu dyrannu ar sail y cyntaf i'r felin. Mae'n ofynnol i fodiwlau eraill sicrhau isafswm nifer o fyfyrwyr cyn gallu eu cynnal, er mwyn gwneud yn siŵr y gellir cyflwyno addysg o ansawdd priodol. Gall modiwlau gael eu cyfyngu oherwydd gwrthdaro yn yr amserlen hefyd, ac er bod y Brifysgol yn ymdrechu i amharu cyn lleied â phosibl ar eich dewis, byddai'n syniad da i chi ofyn am gyngor gan yr Ysgol berthnasol am y dewisiadau modiwl sydd ar gael.

Dysgu ac asesu

Sut caf fy addysgu?

Our teaching is heavily informed by research and combines academic rigour with practical relevance. Internationally recognised faculty, who are at the forefront of knowledge within their field, bring the lessons learned from their most recent research into the classroom, giving you access to critical business thinking and contemporary real life examples and scenarios.

We will provide your teaching and learning resources, and will be responsive to your needs and views. For your part, you will need to put in the necessary amount of work both during and outside formal teaching sessions, and make good use of the facilities provided.

Most modules involve a mixture of lectures and small group teaching (called classes, seminars, workshops or tutorials).

Lectures provide an overview of the key concepts and frameworks for a topic, equipping you to carry out independent research for the seminars and to develop your own ideas. Seminars provide an opportunity for you to explore the ideas outlined in the lectures. Seminars may take various formats, including plenary group discussion, small-group work and student-led presentations.

Blwyddyn 1

Gweithgareddau dysgu ac addysgu wedi'u trefnu

22%

Astudio annibynnol dan arweiniad

78%

Lleoliadau ments

0%

Blwyddyn 2

Gweithgareddau dysgu ac addysgu wedi'u trefnu

23%

Astudio annibynnol dan arweiniad

77%

Lleoliadau ments

0%

Blwyddyn 3

Gweithgareddau dysgu ac addysgu wedi'u trefnu

23%

Astudio annibynnol dan arweiniad

77%

Lleoliadau ments

0%

Sut y caf fy nghefnogi?

You will be allocated a personal tutor at the beginning of your studies. Normally, your personal tutor will teach on your own degree course and you will keep the same personal tutor throughout your course.

Your personal tutor will be able to give you advice on academic issues, including module choice and assessment. If you encounter any problems which affect your studies, your personal tutor should always be your first point of contact; they will be able to put you in touch with the wide range of expert student support services provided by the University and the Students' Union as appropriate. You are required to meet with your personal tutor three points during each academic year but you are also encouraged to get in touch with them at any other point if you need help or advice.

For day-to-day information, the staff of our Undergraduate Student Hub are available, in person, by telephone or by email, from 8am to 6pm each weekday during term time to answer your questions.

You will have access through the Learning Central website to relevant multimedia material, presentations, lecture handouts, bibliographies, further links, electronic exercises and discussion circles.

The University offers a range of services including the Careers Service, the Counselling Service, the Disability and Dyslexia Service, the Student Support Service, and excellent libraries and resource centres.

Sut caf fy asesu?

Assessment methods vary from module to module but, across your degree scheme as a whole, you can expect a mixture of exams, coursework, essays, practical work, presentations, and individual and group projects.

Feedback

We will provide you with regular feedback on your work. This comes in a variety of formats including oral feedback, personalised feedback on written work, and generic written feedback.

You will be given general feedback following each examination period and will be able to discuss your overall performance with your personal tutor.

Dulliau asesu (2017/18 data)

Blwyddyn 1

Arholiadau ysgrifenedig

90%

Arholiadau ymarferol

0%

Gwaith cwrs

10%

Blwyddyn 2

Arholiadau ysgrifenedig

63%

Arholiadau ymarferol

7%

Gwaith cwrs

30%

Blwyddyn 3

Arholiadau ysgrifenedig

58%

Arholiadau ymarferol

0%

Gwaith cwrs

42%

Pa sgiliau bydda i’n eu hymarfer a’u datblygu?

The Learning Outcomes for this Programme describe what you will be able to do as a result of your study at Cardiff University. They will help you to understand what is expected of you. 

The Learning Outcomes for this Programme can be found below:

Knowledge & Understanding:

On successful completion of the Programme you will be able to demonstrate:

  • Understanding of the internal aspects of the structure, governance, functions and processes of organisations.
  • An appreciation of the dynamic interaction between organisations and the social and economic business environment within which they operate.
  • Knowledge of various processes, procedures and practices for the effective and responsible management of organisations.
  • An appreciation of the importance to organisations of understanding and managing their markets.
  • Understanding of how people interact within organisations and how they can be led, managed and developed.
  • Knowledge of different systems and processes for the effective management of operations within and between organisations.
  • Awareness of appropriate policies and strategies to meet stakeholder interests, manage risk and maximise achievement of strategic objectives.
  • An appreciation of how organisations can create social as well as economic improvement.
  • Knowledge of the range of operation marketing systems available to the marketing strategist.
  • Understanding of customer behaviour as it underpins and informs marketing actions.
  • An appreciation of the dynamic role and value of marketing and its changing paradigm in different markets and sectors.

Intellectual Skills:

On successful completion of the Programme you will be able to demonstrate:

  • Critical capacity to analyse, evaluate and synthesise information.
  • Ability to solve problems.
  • Competence in exhibiting balanced and informed critical arguments.
  • Capability to apply relevant theories and approaches to practice.

Professional Practical Skills:

On successful completion of the Programme you will be able to demonstrate:

  • Skills in People Management.
  • An ability to use research to take an evidence-based approach to management.
  • Commercial acumen.
  • Innovation, creativity and enterprise.
  • Ability to identify marketing challenges and formulate solutions based off theory and applicable to practice.
  • Competence in marketing research, problem formulation and the interpretation of findings.
  • Ability to communicate proposed marketing solutions to a marketing audience.

Transferable/Key Skills:

On successful completion of the Programme you will be able to demonstrate:

  • Effective self-management and a propensity for personal development.
  • An ability to communicate effectively through a variety of media, and to both specialist and non-specialist audiences.
  • A capacity to exercise co-operation skills and work effectively with others.

Gyrfaoedd a lleoliadau gwaith

Rhagolygon gyrfa

Our business degrees give students a broad range of skills which are valued by a range of employers in the private and public sectors. In 2016/17, 97% of our graduates who were available for work reported they were in employment and/or further study within six months of graduation.

In addition to the central University Careers Service, you will benefit from a dedicated on-site Careers and Placements service to help you find internships, job opportunities and to access business-industry specific advice, training and guidance.

Swyddi

  • Accountant
  • Business Analyst
  • Economist
  • HR Manager
  • Lecturer
  • Marketing Executive
  • Production Manager
  • Stockbroker

Lleoliadau

We recognise the importance of gaining work experience during your studies. Our dedicated Placement Manager offers advice on available work placements, internships, work experience and opportunities to enhance your CV and broaden your horizons. Support with job applications and interview techniques is also available from our in-house Careers Consultant.

On the BSc Business Management (Marketing) programme there is the opportunity to undertake a year-long placement. If you decide you would like to take up this opportunity you can either apply for the four-year BSc Business Management (Marketing) with a Professional Placement Year programme or transfer onto it at any time up until the end of your second year of study. The placement is undertaken in the third year of the four-year degree programme. 

International Study

To give students the opportunity to gain a global perspective, we offer four-year degree programmes with a Year Abroad. You may apply during your second year for a place on these programmes and if you are successful you will transfer in to the four-year degree scheme. The Year Abroad will become an integral part of the degree.

In addition, subject to meeting the eligibility criteria (overall average mark of 60% or higher in the first year and a successful interview with the Director of International Exchange) you may transfer to the Semester Abroad programme. On this programme you take six compulsory single modules in the first semester before spending the Spring semester at one of our partner universities abroad studying relevant modules in English.

We have exchange agreements with high ranking Business Schools and universities worldwide where you will study modules taught and assessed in English at the partner university. A list of partner institutions, all of which offer modules taught in English, can be found on our website.

Our Exchange team and the University Global Opportunity Centre work closely with you in preparation for and during your studies abroad.

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Diwrnod agored nesaf i israddedigion

Gwanwyn 2020

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Rhyngwladol

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