Ewch i’r prif gynnwys
Dr Yue Tina Xu

Dr Yue Tina Xu

Lecturer in International Business and Management

+44 (0)29 2087 4417
B08, Adeilad Aberconwy, Rhodfa Colum, Cathays, Caerdydd, CF10 3EU
Ar gael fel goruchwyliwr ôl-raddedig



Yue joined CARBS as Lecturer in International Business and Management in November, 2016. She also acts Concurrent Visiting Scholar of Wolfson College of the University of Cambridge (2012-2018).

Previously, she worked as Lecturer and Programme Leader of MSc in International Business in the Hull University Business School. There, she accumulated rich experience and innovative methods in teaching and supervising executive MBA students both in the UK and in Asia (Hong Kong and Singapore).

After she completed MBA in Financial Studies at the Nottingham University Business School, she joined the MRes and PhD programme of the Cranfield School of Management with full scholarship. She earned her doctoral degree based on her investigation of the regulatory impact on entry strategies of multinational banks in China.

Her academic journey develops from an earlier interest in inward FDI in China’s banking industry, through extended interests in applying FDI theories to outward direct investment (ODI) from China, to today’s focus on building institutional theories for explaining strategic behaviours of multinationals from Emerging Markets (EM) including China, Russia, African region, South East Asian Countries, and Central Asia.

She has published on peer reviewed journals including European Journal of Marketing, International Business Review, and Tourism Management and several book chapters.


Education Qualifications – BA, MBA, MRes, PGCHE, PhD

  • BA (BUAA, Beijing, China)
  • MBA (Nottingham Business School, UK)
  • MRes (Cranfield School of Management, UK)
  • PhD (Cranfield School of Management, UK)
  • PGCHE (Hull University Business School, UK)

Industry Experience – Project Manager, CATIC BJ, AVIC, Beijing, China

Consultancy Experience – CBRC and EU Financial Group

Professional Memberships 

  • Academy of International Business (AIB)
  • Academy of Marketing (AOM)
  • Asia Academy of Management (AAoM)
  • Chinese Economic Association (CEA UK)
  • International Association for Chinese Management Research (IACMR)
  • International Family Enterprises Research Academy (IFERA)
  • Strategic Management Society (SMS)

Anrhydeddau a Dyfarniadau

  • Research Grant from the National Natural Science Foundation of China (NNSFC)

Co-Researcher (2017.01 – 2020.12) with a total grant of £59,400 working on the topic of: A study of organisational legitimacy, technological resources and localisation of innovation of emerging multinational enterprises

  • Research Grant from the Institute of Small Business and Entrepreneurship (ISBE), UK

Co-Researcher (2012.09 – 2014.03) with a total grant of £12,000 working on the topic of: Networking, social capital and SME internationalisation in a peripheral regional economy: Exploring the potential   

  • Emerald Best Paper Award presented at the 11th GMC conference (2015. 09)
  • Emerald Best Paper Award presented at the 7th GMC conference (2011. 07) 
  • Full-scholarship, Cranfield School of Management, UK

PhD Researcher (2002-2007) with full scholarship working on the topic of: The regulatory impact on foreign banking in China


Ymrwymiadau siarad cyhoeddus

Selected Conference Papers

Xu, Y., Tang, L. L., Akamavi, K., & Wang, Z. (Invited panellist) (2016). ‘The impact of home government bargaining power: Evidence from China’s OFDI in Africa’. The 36th Strategic Management Society Annual Conference, Strategies that Move the World, Berlin, Germany.

Peng, X.M., Wu, D., Xu, Y., & Wu, X.B. (2016). ‘Global production networks and Chinese latecomer firm’s innovation performance: the mediating role of ambidextrous learning’. Local Context and Challenges of Innovation in China, Queen Mary, University of London, UK.

Xu, Y. (Invited Guest Discussant by CIBUL of Leeds University) (2016). Symposium on Chinese outward foreign direct investment (OFDI). The 7th International Association for Chinese Management Research (IACMR) Conference, Zheng Jiang University, Hangzhou, China.

Du, J., Xu, Y., Voss, H. & Chang, X. R. (2015). ‘Internationalisation of Chinese firms: The moderating effect of production development experience’. The 11th International Symposium on Global Manufacturing and China, Zhejiang University, Hangzhou, China.

Du, J. & Xu, Y., Voss, H. & Chang, X. R. (2014). ‘Home network positions and the impact on the degree of internationalisation’. The 18th Cambridge International Manufacturing Symposium, Moller Centre, Churchill College, Cambridge, UK.

Xu, Y., & Wang, H. (2013). ‘A model on executive orientation and international venturing decision-making: The case of outward foreign direct investment of emerging market multinational enterprises’. The AIB 2013Annual Meeting on Bridging the Divide: Linking IB to Complementary Disciplines and Practice, Sabancı University, Koç University and Özyeğin University, Istanbul, Turkey.

Xu, Y., & Lei, D. (2012). ‘Internationalisation processes of Chinese telecommunication industry: From the global value chain and institutional perspectives’. The 8th GMC Conference and 16th Cambridge Symposium on International Manufacturing, Moller Centre, Churchill College, Cambridge, UK.

Liu, Z. Y., Xu, Y., & Wang, P.J. (2011). ‘A review of relationship between FDI and international trade: China-EU context’. The 25th BAM Conference on Building and Sustaining High Performance Organisations in a Challenging Environment, Aston University, Birmingham, UK.

Xu, Y., Tang, L., & Raphael, K. (2011). ‘Does policy matter? The Chinese outward FDI in Africa’. The 38th AIB UKI Chapter Annual Conference on New Challenges, New Forms, New Practices, University of Edinburgh Business School, Edinburgh, UK.

Chen, L., & Xu, Y. (2011). ‘Impact of political capital on knowledge-seeking ODI: The case of private entrepreneurs in Zhejiang sewing machine industry’. The 7th GMC International Symposium on the New Stage of Manufacturing in China: Outward FDI Upgrading and Strategy, School of Management of Zhejiang University, Hangzhou, China.  [Also, Prof. Peter Buckley was invited commentator for the this paper at the World University Network (WUN) workshop on April 17, 2012].

Xu, Y., & Kitchen, P. (2010). ‘Reinvent corporate brand in crisis and opportunities: The case of Royal Bank of Scotland’. The 6th AOM International Conference of Special Interest Group on Brand, Corporate Identity and Reputation, ESADE, Universitat Ramon Llull, Barcelona, Spain.

Chen, L., Dong, J., & Xu, Y. (2010). ‘Determinants of internationalisation processes of the Chinese family firms’. The 10th IFERA Conference on Long Term Perspectives on Family Business: Theory - Practice - Policy, Lancaster University Management School, Lancaster, UK.

Lindgreen, A., Xu, Y., & Maon, F. (2009). ‘Corporate social responsibility global brand leadership: A capabilities view’. The 5th AOM International Conference of Special Interest Group on Brand, Corporate Identity and Reputation Branding and Society: The Social, Cultural and Financial Impact of Brands in the 21st Century, University of Cambridge, UK.

Xu, Y., & Nellis, G. J. (2008). ‘Foreign banks in China: Are their entry strategies different?’ The 19th CEA Annual Conference on China's Three Decades of Economic Reform (1978-2008), University of Cambridge, Cambridge, UK.












Teaching Commitment

MBA Programme Teaching and Dissertation Supervision

  • International Business (BST524)
  • International Management (BST535)


Research Interests

  • Institutional theory
  • FDI theory
  • Innovation and outward FDI
  • Emerging Market Multinational

Yue’s current research interests lie in understanding institutional impact on  strategic decisions and operations of outward direct investors (ODI) from emerging markets (EM) (mainly China). In her research, institutional issues are considered at various levels (organisation, industry, region and nation).

Her interest originates from questions such as: How do institutional factors (macro) and organisational factors (micro) interact and how the interaction shape strategic behaviours and performance of EM firms in their global integration and competition processes. She promotes research that captures institutional complexities, changes, and embeddedness in relation to strategic initiations, investment patterns and performance of EM enterprises.

Yue believes that the fast development of ODI from EMs provides an appropriate lens for developing institutional theories. She is committed to research taking into account industry-specific issues. Her research covers industries such as telecommunication, pharmaceutical, financial service, airline, automotive, and oil and gas industries. She has been working on topics with the following themes:

  • ODI and trade relation
  • ODI, innovation, and institution
  • ODI, bargaining power model, and institutional change
  • ODI, network position, and competitiveness
  • ODI, intellectual property, and institutional enforcement
  • ODI, prospect theory, and risk-taking behaviour
  • ODI, corporate governance, and risk-taking behaviour

Yue would welcome approaches from potential PhD students and researchers with similar interests.

PhD Supervision

Yue has been engaging in the main or co-supervision of the following doctoral projects:

  • The formation of financing strategy of SMEs from Vietnam (in-progress)
  • Institutions and Public Private Partnership: A comparative study of China – EU (in-progress)
  • Internationalisation of Russian oil companies: An Institution-based view (in-progress)
  • Regulatory impact on foreign direct investment in the pharmaceutical industry of Saudi Arabia [completed]
  • The relationship between FDI and international trade: Evidence from P.R. China and OECD [completed]


Past projects

Proffiliau allanol